Attribution of household viewership information to individuals

    公开(公告)号:US09800913B2

    公开(公告)日:2017-10-24

    申请号:US15065786

    申请日:2016-03-09

    摘要: A system and method for the assignment of person-level viewership. The system receives viewership information describing the viewing of video content at a household. The system additionally receives demographic information for that household, including the numbers of persons associated with the household. For each combination of viewers, the system calculates the probability that the viewers viewed the content based on the demographic attributes of those viewers and the probabilities that individuals sharing those attributes would view the content. The system then attributes the viewing information to one or more persons from the household based on the calculated probabilities. The system additionally updates the probabilities that individuals having different demographic attributes would view the content based on the selection of persons.

    Systems and methods for using a remote control for presence detection

    公开(公告)号:US09756387B2

    公开(公告)日:2017-09-05

    申请号:US14622525

    申请日:2015-02-13

    申请人: Google Inc.

    摘要: The systems and methods discussed herein are directed to presence detection of portable devices of audience measurement panel members, and include a first audience measurement device in proximity to a media device, and a second audience measurement device in the form of a remote control for controlling the media device. The second audience measurement device may receive broadcast identification codes from the portable device of a panel member, and may transmit indicators of received signal strength to the first audience measurement device. The first audience measurement device may similar measure received broadcast signal strength from the portable device, and compare the local measurement and remote measurement to thresholds to determine whether the panel member's portable device is likely in proximity, and thus that the panel member is likely consuming media from the media device.