公开(公告)号：US20150149910A1

公开(公告)日：2015-05-28

申请号：US14584475

申请日：2014-12-29

Applicant: YAHOO! INC.

Inventor： Christopher William Higgins ,  Marc Eliot Davis ,  Ronald Martinez ,  Joseph James O'Sullivan ,  Christopher T. Paretti ,  Chris Kalaboukis ,  Athellina Athsani

IPC: G06F3/0484 ,  H04L29/08

CPC classification number: G06F3/04842 ,  G06F17/30241 ,  G06F17/30386 ,  G06Q30/02 ,  G09B29/007 ,  G09B29/10 ,  H04L67/18 ,  H04L67/22 ,  H04W4/02

Abstract: A system and method for Context Enhanced Mapping. A request is received from a user over a network for a map comprising an identification of a physical location, and at least one criteria. The physical location is mapped. Spatial, temporal, topical, and social data available to the network relating to the physical location and criteria is retrieved using a global index of data available to the network and prioritized for inclusion based upon the user and context of the request. The map of the physical location and at least some of the retrieved spatial, temporal, topical, and social data is displayed on a display medium.

Abstract translation: 一种用于上下文增强映射的系统和方法。 通过网络从用户接收用于包括物理位置的标识的地图以及至少一个标准的请求。 物理位置被映射。 使用可用于网络的全球数据索引来检索与物理位置和标准相关的网络可用的空间，时间，局部和社交数据，并且基于请求的用户和上下文优先包含。 在显示介质上显示物理位置和所检索的空间，时间，主题和社交数据中的至少一些的地图。

公开(公告)号：US20150142881A1

公开(公告)日：2015-05-21

申请号：US14570846

申请日：2014-12-15

Applicant: Yahoo! Inc.

Inventor： Chris Kalaboukis ,  Christopher William Higgins ,  Marc Eliot Davis ,  Ronald Martinez ,  Rahul Nair ,  Simon P. King ,  Carrie Burgener ,  Duane R. Valz

IPC: G06F17/30 ,  H04L29/06 ,  H04L29/08

CPC classification number: G06F16/9535 ,  G06F21/6245 ,  G06F21/6254 ,  H04L67/10 ,  H04L67/42

Abstract: Receive a plurality of data management policies from a user. Store in a memory the data management policies in association with a context and an identifier of the user. Receive personal data of the user collected in one or more contexts by one or more collection devices. Determine whether the personal data complies with one or more of the data management policies with respect to collecting personal data of the user. If the personal data complies with the data management policies with respect to collecting personal data on the user, then storing in the memory the personal data in association with the identifier of the user. Provide a centralized interface to the user for managing the personal data stored in the memory.

Abstract translation: 从用户接收多个数据管理策略。 在内存中存储与上下文和用户的标识符相关联的数据管理策略。 通过一个或多个收集设备接收在一个或多个上下文中收集的用户的个人数据。 确定个人数据是否符合收集用户个人数据的一个或多个数据管理策略。 如果个人数据符合关于在用户处收集个人数据的数据管理策略，则将该个人数据与用户的标识符相关联地存储在存储器中。 为用户提供一个集中的界面，用于管理存储在存储器中的个人数据。

公开(公告)号：US20150142557A1

公开(公告)日：2015-05-21

申请号：US14084412

申请日：2013-11-19

Applicant: Yahoo! Inc.

Inventor： Prabhakar Krishnamurthy ,  Xing Yi ,  Yan Jiao ,  Jean-Marc Langlois

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0241 ,  G06Q30/0283

Abstract: A method for adjusting pricing for advertisements of non-guaranteed delivery (“NDG”) advertising auctions includes retrieving dwell time information for users that engage advertisements streamed to the users in a display content stream. The method aggregates the advertisements into different groups according to display context (such as advertisement category, viewing device, product in which the advertisement is streamed, etc.) and computes short-click ratios of advertisements in each group based on a short-click threshold assigned to the group and the user dwell time information for the group. The method further determines average dwell time by users on advertisements in respective groups. The method adjusts pricing of the advertisements of a group for NGD bidding based on the short-click ratio and average dwell time of the group, to favor groups having higher dwell times and lower short-click ratios. Prices may be dynamically adjusted across different contexts based on user engagement information.

Abstract translation: 一种用于调整无保证递送广告（“NDG”）广告拍卖广告价格的方法包括：检索在显示内容流中流向用户的广告的用户的停留时间信息。 该方法根据显示上下文（例如广告类别，查看设备，广告流传的产品等）将广告聚合成不同的组，并且基于短点阈值计算每个组中的广告的短击比率 分配给组和用户驻留组的时间信息。 该方法进一步确定用户对各组中的广告的平均停留时间。 该方法根据群组的短点击率和平均停留时间调整NGD投标组广告的定价，有利于拥有较高停留时间的群体和较短的短点比率。 价格可以根据用户参与信息在不同的上下文中进行动态调整。

公开(公告)号：US20150142513A1

公开(公告)日：2015-05-21

申请号：US14084341

申请日：2013-11-19

Applicant: Yahoo! Inc.

Inventor： Isay Shnayder ,  Konstantin Shmakov

IPC: G06Q30/02

CPC classification number: G06Q30/0206 ,  G06Q30/0272

Abstract: A just-in-time advertisement supply forecasting system includes a query engine configured to receive an advertiser query specifying an advertising contract time period of a contract, an historical database having stored therein time series data for a plurality of base profiles, each time series representing previously stored samples corresponding to daily impression counts over a predetermined period of time, and a forecasting engine operatively coupled to the query engine and to the historical database, and configured to generate an impression inventory forecast to satisfy the advertiser query, where the impression inventory forecast is generated in real-time based on the time series, upon receipt of the advertising query.

Abstract translation: 即时广告供应预测系统包括查询引擎，其被配置为接收指定合同的广告合约时间段的广告商查询，其中存储有用于多个基本简档的时间序列数据的历史数据库，每个时间序列表示 先前存储的样本对应于在预定时间段内的每日印象计数，以及可操作地耦合到查询引擎和历史数据库的预测引擎，并且被配置为生成展示库存预测以满足广告商查询，其中展示库存预测 是在接收到广告查询后基于时间序列实时生成的。

公开(公告)号：US20150128157A1

公开(公告)日：2015-05-07

申请号：US14535077

申请日：2014-11-06

Applicant: Yahoo! Inc.

Inventor： Brian Hardie

IPC: H04N21/2547 ,  H04N21/81

CPC classification number: H04N21/2547 ,  H04N21/23439 ,  H04N21/4126 ,  H04N21/6581 ,  H04N21/812

Abstract: A client-side component in a real-time bidding (RTB) system for video advertisements configures the client device to, in response to a request for a video advertisement sent by the client device to the real-time bidding system, receive a first set of information associated with the video advertisement, parse the received first set of information to obtain the video advertisement and associated pixel firing information, provide the video advertisement to a video player on the client device, and fire a first pixel upon occurrence of a first predefined event associated with the video advertisement.

Abstract translation: 用于视频广告的实时出价（RTB）系统中的客户端组件将客户端设备响应于由客户端设备发送到实时出价系统的视频广告的请求而接收第一组 与所述视频广告相关联的信息，解析所接收的第一组信息以获得所述视频广告和相关联的像素触发信息，将所述视频广告提供给所述客户端设备上的视频播放器，并且在发生第一预定义时触发第一像素 与视频广告相关联的事件。

公开(公告)号：US20150127468A1

公开(公告)日：2015-05-07

申请号：US14073575

申请日：2013-11-06

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Yan Jiao ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy ,  Xiubo Geng

IPC: G06Q30/02

CPC classification number: G06Q30/0273

Abstract: A system can include a processor configured to: receive user session data from a network, identify user session data associated with a creative, and determine user interaction information associated with the creative. The processor may also be configured to determine one or more of a mean, a variance, and a median of a distribution of the user interaction information associated with the creative. Also, the processor can be configured to determine expected user engagement associated with the creative according to one or more of the user interaction information, the mean, the variance and the median. The processor can also be configured to: determine a probability that the expected user engagement will be higher than actual user engagement according to the expected user engagement and determine an expected price associated with the creative according to the probability that the expected user engagement will be higher than actual user engagement.

Abstract translation: 系统可以包括处理器，其被配置为：从网络接收用户会话数据，识别与广告素材相关联的用户会话数据，以及确定与该广告素材相关联的用户交互信息。 处理器还可以被配置为确定与广告素材相关联的用户交互信息的分布的平均值，方差和中位数中的一个或多个。 此外，处理器可以被配置为根据用户交互信息，平均值，方差和中值中的一个或多个来确定与广告素材相关联的期望的用户参与。 处理器还可以被配置为：根据预期的用户参与确定预期用户参与度将高于实际用户参与的概率，并根据预期用户参与度将更高的概率确定与广告素材相关联的预期价格 而不是实际的用户参与。

公开(公告)号：US20150120745A1

公开(公告)日：2015-04-30

申请号：US14064707

申请日：2013-10-28

Applicant: Yahoo! Inc.

Inventor： Rick James

IPC: G06F17/30

CPC classification number: G06F17/30306 ,  G06F17/30315

Abstract: A system and method for database storage may be dynamically optimized for entity-attribute-value (EAV) data. In one embodiment, this dynamic EAV database may include one column for the entity identification (“ID”) and a second column for the serialized data for that ID (each attribute and the values for those attributes). The database may be dynamically updated to move or copy certain attributes to a separate column. The dynamic updating of one or more attributes may be based on certain factors (seasonal, temporal, usage, etc.), such as frequent requests for a particular attribute. This dynamic updating and indexing of particular attributes may improve certain queries and data requests.

Abstract translation: 用于数据库存储的系统和方法可以针对实体属性值（EAV）数据进行动态优化。 在一个实施例中，该动态EAV数据库可以包括用于实体标识（“ID”）的一列和用于该ID的序列化数据的第二列（每个属性和这些属性的值）。 可以动态地更新数据库以将某些属性移动或复制到单独的列。 一个或多个属性的动态更新可以基于某些因素（季节，时间，使用等），例如对特定属性的频繁请求。 特定属性的动态更新和索引可以改进某些查询和数据请求。

公开(公告)号：US09020529B2

公开(公告)日：2015-04-28

申请号：US13936341

申请日：2013-07-08

Applicant: Yahoo! Inc.

Inventor： Chien-Hung Z. Chen

IPC: H04W4/02 ,  G06K9/00 ,  G06F17/30 ,  G06T1/00 ,  H04W4/18 ,  H04W64/00 ,  H04L29/08

CPC classification number: G06K9/00637 ,  G06F17/30247 ,  G06F17/30265 ,  G06T1/0021 ,  H04L67/18 ,  H04W4/02 ,  H04W4/185 ,  H04W64/00

Abstract: In the field of mobile computing, a user of a mobile device takes a picture of a nearby landmark or building or street and transmits that picture via his device's wireless link to a remote server. The server has the capability of identifying the location from the photo by matching it against publicly available online collections of images, such as Flickr. The server executes a location identification algorithm to match the received photo to those in the collection to determine the actual location of the photo. Typically the images in the collections have metadata, such as textual tags. Upon identifying the most likely location of the received photo from the user, the server transmits back to the user's mobile computing device an indication of the location, such as a textual location description from the tag, a map or directions to a particular location. This is especially useful in a city or dense urban environment and where the mobile computing device does not have GPS capability or its GPS is inoperative.

Abstract translation: 在移动计算领域，移动设备的用户拍摄附近地标或建筑物或街道的照片，并通过他的设备的无线链路将该图片发送到远程服务器。 服务器能够通过将照片与公开可用的在线图像集合（如Flickr）进行匹配来识别照片的位置。 服务器执行位置识别算法以将接收到的照片与集合中的照片相匹配，以确定照片的实际位置。 通常，集合中的图像具有元数据，例如文本标签。 在从用户识别接收到的照片的最可能位置时，服务器向用户的移动计算设备发送该位置的指示，诸如来自标签的文本位置描述，地图或到特定位置的方向。 这在城市或密集的城市环境中特别有用，并且移动计算设备没有GPS能力或其GPS不起作用。

公开(公告)号：US09015170B2

公开(公告)日：2015-04-21

申请号：US14019931

申请日：2013-09-06

Applicant: Yahoo! Inc.

Inventor： Zhichen Xu ,  Aurora Skarra-Gallagher ,  Neal Sample ,  Yun Fu

IPC: G06F17/30 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q50/00

CPC classification number: G06F17/3053 ,  G06F17/30979 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q50/01

Abstract: Techniques are provided for selecting a diverse mix of content items that may be displayed to a user. Content items such as user-generated events are received from a variety of sources. One or more content items are added to a set of content items based on a diversity of characteristics. The diversity of characteristics for the one or more content items may be calculated by measuring a diversity of characteristics of the set as if the one or more content items were added to the set. Content items that produce a greater diversity are selected for addition to the set. The set is displayed to the user, who is provided with a more meaningful mix of content due to the greater diversity in content.

Abstract translation: 提供了用于选择可以向用户显示的内容项目的不同组合的技术。 从各种来源接收诸如用户生成的事件的内容项目。 基于特征的多样性将一个或多个内容项目添加到一组内容项目中。 可以通过测量集合的特征的多样性来计算一个或多个内容项目的特征的多样性，就好像一个或多个内容项目被添加到组中一样。 选择产生更大分集度的内容项，以添加到集合中。 该集合向用户显示，由于内容的多样性，谁被提供了更有意义的内容组合。

公开(公告)号：US20150100908A1

公开(公告)日：2015-04-09

申请号：US14046930

申请日：2013-10-05

Applicant: YAHOO! INC

Inventor： VINCE MAGISTRADO ,  UTKARSH SHRIVASTAVA

IPC: G06F3/0481 ,  G06F3/0484

CPC classification number: G06F21/84 ,  G06F3/0484

Abstract: A system and method for assuring the privacy of a computer application includes generating a user interface with a privacy feature coupled with a computer application. Through the user interface, the user is able to activate the privacy feature while interacting with the computer application. The computer application displays application-based screen elements against a backdrop. Once activated, the privacy feature presents a visual display hiding the application-based screen elements in the application from view without closing or logging out of the application.

Abstract translation: 用于确保计算机应用的隐私的系统和方法包括生成具有与计算机应用相结合的隐私特征的用户界面。 通过用户界面，用户能够在与计算机应用程序交互的同时激活隐私功能。 计算机应用程序在背景幕上显示基于应用程序的屏幕元素。 一旦激活，隐私功能就会呈现一个视觉显示，隐藏应用程序中的基于应用程序的屏幕元素，而不关闭或注销应用程序。