公开(公告)号：US20160180374A1

公开(公告)日：2016-06-23

申请号：US14574033

申请日：2014-12-17

Applicant: Yahoo! Inc.

Inventor： Suleyman Cetintas ,  Konstantin Shmakov ,  Isay Shnayder ,  Lalit Pandey ,  Ning Cao

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: Described herein are solutions for improving management of viewable impression based display advertising systems. For example, described herein are solutions for improving management of viewable impression based display advertising systems amongst various online marketing channels, such as search engine and guaranteed display advertising (GDA) marketing channels. The solutions can include use of a legacy GDA system and a score (e.g., a ratio) to bridge viewable impression based control and pricing and regular impression based control and pricing.

Abstract translation: 这里描述的是用于改进基于可视印象的显示广告系统的管理的解决方案。 例如，这里描述的是用于改进在诸如搜索引擎和保证的显示广告（GDA）营销渠道的各种在线营销渠道之间的可观看印象的显示广告系统的管理的解决方案。 解决方案可以包括使用传统GDA系统和分数（例如，比例）来桥接可见的基于印象的控制和定价以及基于定期印象的控制和定价。

公开(公告)号：US20150142513A1

公开(公告)日：2015-05-21

申请号：US14084341

申请日：2013-11-19

Applicant: Yahoo! Inc.

Inventor： Isay Shnayder ,  Konstantin Shmakov

IPC: G06Q30/02

CPC classification number: G06Q30/0206 ,  G06Q30/0272

Abstract: A just-in-time advertisement supply forecasting system includes a query engine configured to receive an advertiser query specifying an advertising contract time period of a contract, an historical database having stored therein time series data for a plurality of base profiles, each time series representing previously stored samples corresponding to daily impression counts over a predetermined period of time, and a forecasting engine operatively coupled to the query engine and to the historical database, and configured to generate an impression inventory forecast to satisfy the advertiser query, where the impression inventory forecast is generated in real-time based on the time series, upon receipt of the advertising query.

Abstract translation: 即时广告供应预测系统包括查询引擎，其被配置为接收指定合同的广告合约时间段的广告商查询，其中存储有用于多个基本简档的时间序列数据的历史数据库，每个时间序列表示 先前存储的样本对应于在预定时间段内的每日印象计数，以及可操作地耦合到查询引擎和历史数据库的预测引擎，并且被配置为生成展示库存预测以满足广告商查询，其中展示库存预测 是在接收到广告查询后基于时间序列实时生成的。