公开(公告)号：US20160321281A1

公开(公告)日：2016-11-03

申请号：US15204870

申请日：2016-07-07

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Aditi Sinha

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F16/958 ,  G06F16/2228 ,  G06F16/951 ,  H04L67/02 ,  H04L67/22

Abstract: A system may measure the virality of content items on a network. The virality may be measured for Internet content using indices. Indices may be generated that represent the share or news worthiness of content. An indexer may monitor the content items and generate a score which may be used to identify which content items are most likely to receive a user access request or referral from the remote server. A logic generator may display visual elements as graphical representations of the index score.

Abstract translation: 系统可以测量网络上内容项的病毒性。 可以使用指数来衡量互联网内容的病毒性。 可能会产生代表内容的份额或新闻值的指标。 索引器可以监视内容项目并生成可用于识别哪些内容项最有可能从远程服务器接收用户访问请求或引用的分数。 逻辑生成器可以将视觉元素显示为索引得分的图形表示。

公开(公告)号：US20160320864A1

公开(公告)日：2016-11-03

申请号：US15204881

申请日：2016-07-07

Applicant: Yahoo! Inc.

Inventor： Kiran B. Lonikar

IPC: G06F3/0346 ,  G06Q30/02 ,  H04M1/725 ,  G06F3/0488

CPC classification number: G06F3/0346 ,  G06F3/0482 ,  G06F3/0488 ,  G06F2203/04802 ,  G06Q30/0267 ,  G09G2320/0261 ,  G09G2340/0492 ,  H04M1/72522

Abstract: Techniques are provided which facilitate mobile applications displaying advertisements on a larger screen space without worrying about screen clutter or interference with application functionality. Motion events are triggered once a computerized device detects a threshold magnitude of tilt along a first, second, and/or third coordinate axis. A graphical display is presented to the user which includes at least one advertisement. Several embodiments of the graphical display include a three-dimensional object and full-screen display which are maintained so long as a magnitude of tilt of the computerized device is detected.

Abstract translation: 提供了技术，其便于移动应用在更大的屏幕空间上显示广告，而不用担心屏幕杂乱或对应用功能的干扰。 一旦计算机化设备检测到沿着第一，第二和/或第三坐标轴的倾斜阈值幅度，则触发运动事件。 向用户呈现包括至少一个广告的图形显示。 图形显示器的几个实施例包括三维物体和全屏显示器，只要检测到计算机化设备的倾斜幅度，该显示器就被保持。

公开(公告)号：US09460518B2

公开(公告)日：2016-10-04

申请号：US13865142

申请日：2013-04-17

Applicant: Yahoo! Inc.

Inventor： Lyndon Kennedy ,  Jia Li ,  Ioannis Kalantidis

IPC: G06T7/00 ,  G06K9/00

CPC classification number: G06T7/0079 ,  G06K9/00369 ,  G06T7/10 ,  G06T7/70 ,  G06T2207/10024 ,  G06T2207/20021 ,  G06T2207/20076 ,  G06T2207/20081 ,  G06T2207/30196

Abstract: Techniques are provided for efficiently identifying relevant product images based on product items detected in a query image. In general, a query image may represent a digital image in any format that depicts a human body and one or more product items. For example, a query image may be an image for display on a webpage, an image captured by a user using a camera device, or an image that is part of a media content item, such as a frame from a video. Product items may be detected in a query image by segmenting the query image into a plurality of image segments and clustering one or more of the plurality image segments into one or more image segment clusters. The resulting image segments and image segment clusters may be used to search for visually similar product images.

Abstract translation: 提供了基于在查询图像中检测到的产品项目来有效地识别相关产品图像的技术。 通常，查询图像可以表示描绘人体和一个或多个产品项目的任何格式的数字图像。 例如，查询图像可以是用于在网页上显示的图像，由使用相机设备的用户捕获的图像，或作为诸如来自视频的帧的媒体内容项的一部分的图像。 可以通过将查询图像分割成多个图像片段并将多个图像片段中的一个或多个聚类成一个或多个图像片段群集来在查询图像中检测产品项目。 所得到的图像段和图像段聚类可用于搜索视觉上相似的产品图像。

公开(公告)号：US09442881B1

公开(公告)日：2016-09-13

申请号：US13222720

申请日：2011-08-31

Applicant: Sharat Narayan ,  Vishwanath Tumkur Ramarao ,  Belle Tseng ,  Markus Weimer ,  Young Maeng ,  Jyh-Shin Shue

Inventor： Sharat Narayan ,  Vishwanath Tumkur Ramarao ,  Belle Tseng ,  Markus Weimer ,  Young Maeng ,  Jyh-Shin Shue

IPC: G06F15/16

CPC classification number: H04L51/12 ,  G06F15/16 ,  G06Q10/107 ,  H04L51/046 ,  H04L61/2007 ,  H04L67/2866

Abstract: Embodiments are directed towards multi-level entity classification. An object associated with an entity is received. In one embodiment the object comprises and email and the entity comprises the IP address of a sending email server. If the entity has already been classified, as indicated by an entity classification cache, then a corresponding action is taken on the object. However, if the entity has not been classified, the entity is submitted to a fast classifier for classification. A feature collector concurrently fetches available features, including fast features and full features. The fast classifier classifies the entity based on the fast features, storing the result in the entity classification cache. Subsequent objects associated with the entity are processed based on the cached result of the fast classifier. Then, a full classifier classifies the entity based on at least the full features, storing the result in the entity classification cache.

Abstract translation: 实施例针对多级实体分类。 接收与实体相关联的对象。 在一个实施例中，对象包括和电子邮件，并且实体包括发送电子邮件服务器的IP地址。 如果实体已经被分类，如实体分类缓存所示，则对对象采取相应的动作。 但是，如果实体尚未分类，则将实体提交给快速分类器进行分类。 功能收集器同时提取可用功能，包括快速功能和完整功能。 快速分类器基于快速特征对实体进行分类，将结果存储在实体分类缓存中。 基于快速分类器的缓存结果处理与实体相关联的后续对象。 然后，完整分类器至少基于全部特征对实体进行分类，将结果存储在实体分类缓存中。

公开(公告)号：US20160260125A1

公开(公告)日：2016-09-08

申请号：US14640661

申请日：2015-03-06

Applicant: YAHOO! INC.

Inventor： Jian XU ,  Zhonghao LU

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: Systems and methods for cold-start and continuous-learning via evolutionary explorations are provided. The system includes a database including serving data. A computer server is in communication with the database, the computer server is programmed to: obtain an advertisement opportunity including user data and page data; extract semantic features from the user data, the page data, and a campaign; determine a score that measures a similarity between the advertisement opportunity and the campaign using the semantic features; assign a set of weights to the semantic features when determining the score during a first time period; collect click data on the campaign while using the set of weights to run the campaign in the first time period; update the set of weights using the click data by minimizing a logistic loss function; and assign an updated set of weights to the semantic features during a second time period.

Abstract translation: 提供了通过进化探索进行冷启动和连续学习的系统和方法。 该系统包括包括服务数据的数据库。 计算机服务器与数据库通信，计算机服务器被编程为：获得包括用户数据和页面数据的广告机会; 从用户数据，页面数据和广告系列中提取语义特征; 使用语义特征确定广告机会和运动之间的相似性的分数; 在第一时间段内确定分数时，将一组权重分配给语义特征; 收集广告系列的点击数据，同时使用一组权重在第一个时间段内运行广告系列; 通过最小化物流损失函数，使用点击数据更新权重集; 并且在第二时间段期间将更新的权重集合分配给所述语义特征。

公开(公告)号：US09424349B2

公开(公告)日：2016-08-23

申请号：US14714864

申请日：2015-05-18

Applicant: YAHOO! INC.

Inventor： Nicholas Seet ,  Adam Cahan

IPC: G06F17/30

CPC classification number: G06F17/30796 ,  G06F17/3002 ,  G06F17/30053 ,  G06F17/30554 ,  G06F17/30864

Abstract: To restore context information about a clip that was sampled from a broadcast program, the clip is identified by matching a digital fingerprint of the clip against a database of known digital fingerprints taken from broadcast programs. If the clip can be identified, it is then associated with information about the matching broadcast program. The loss of context data about the clip obtained from a broadcast program is thus remedied, enabling media content available online to be more useable for a variety of purposes, such as media searching, automatic broadcast attribution, and targeting advertisements.

公开(公告)号：US20160189204A1

公开(公告)日：2016-06-30

申请号：US14587282

申请日：2014-12-31

Applicant: Yahoo! Inc.

Inventor： Lin MA ,  Rohit BHATIA ,  Xiao HAN

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0201 ,  G06Q30/0205

Abstract: Systems and methods for building keyword searchable audience based on performance ranking are provided. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database comprising segment data and campaign data. A computer server is in communication with the memory and the database, the computer server programmed to: obtain a performance-lift vector for an audience segment; obtain a campaign vector using meta-data from the campaign data; obtain a keyword vector for the audience segment using the performance-lift vector and the campaign vector; receive an input from a user interface accessible to an advertiser; and search the segment data at least partially based on the input and the keyword vector for segments in the segment data.

Abstract translation: 提供了基于性能排名建立关键字搜索受众的系统和方法。 该系统包括可处理器可访问的处理器和非暂时性存储介质。 该系统包括存储包含分段数据和活动数据的数据库的存储器。 计算机服务器与存储器和数据库通信，计算机服务器被编程为：为观众段获取演奏提升矢量; 从广告系列数据中获取使用元数据的广告系列向量; 使用性能提升向量和活动向量获取观众段的关键字向量; 从广告商可访问的用户界面接收输入; 并且至少部分地基于段数据中的段的输入和关键字向量来搜索段数据。

公开(公告)号：US20160180374A1

公开(公告)日：2016-06-23

申请号：US14574033

申请日：2014-12-17

Applicant: Yahoo! Inc.

Inventor： Suleyman Cetintas ,  Konstantin Shmakov ,  Isay Shnayder ,  Lalit Pandey ,  Ning Cao

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: Described herein are solutions for improving management of viewable impression based display advertising systems. For example, described herein are solutions for improving management of viewable impression based display advertising systems amongst various online marketing channels, such as search engine and guaranteed display advertising (GDA) marketing channels. The solutions can include use of a legacy GDA system and a score (e.g., a ratio) to bridge viewable impression based control and pricing and regular impression based control and pricing.

Abstract translation: 这里描述的是用于改进基于可视印象的显示广告系统的管理的解决方案。 例如，这里描述的是用于改进在诸如搜索引擎和保证的显示广告（GDA）营销渠道的各种在线营销渠道之间的可观看印象的显示广告系统的管理的解决方案。 解决方案可以包括使用传统GDA系统和分数（例如，比例）来桥接可见的基于印象的控制和定价以及基于定期印象的控制和定价。

公开(公告)号：US09367832B2

公开(公告)日：2016-06-14

申请号：US11325830

申请日：2006-01-04

Applicant: Joseph J. Martin ,  Venkatachary Srinivasan ,  Jerald J. Singh ,  Marco Boerries ,  Torsten Schulz

Inventor： Joseph J. Martin ,  Venkatachary Srinivasan ,  Jerald J. Singh ,  Marco Boerries ,  Torsten Schulz

IPC: G06F15/16 ,  G06Q10/10 ,  G06F17/30 ,  G06Q10/06 ,  G06Q50/00

CPC classification number: G06Q10/10 ,  G06F17/3028 ,  G06Q10/06 ,  G06Q50/01

Abstract: For providing synchronization of image data among diverse devices and applications, exemplary systems include a direct client application providing a user interface operable to allow a user to organize image data according to albums, and to select one or more albums for synchronization with one or more server interfaces that provide various image data manipulation, sharing, and features related thereto. Systems also include an intermediary system to assist in synchronization of select albums with handheld devices, and a notification server to provide scalable notifications of album updates made at server interfaces by users. Exemplary methods include steps providing for selection, from direct client applications, of albums to synchronize with devices, including handheld devices, and various steps of providing updates and notifications among appropriate system components.

Abstract translation: 为了提供不同设备和应用之间的图像数据的同步，示例性系统包括提供可操作以允许用户根据相册组织图像数据的用户界面的直接客户端应用，并且选择一个或多个相册以与一个或多个服务器同步 提供各种图像数据操作，共享和与其相关的特征的接口。 系统还包括协助选择专辑与手持设备同步的中介系统，以及通知服务器，以提供在用户在服务器接口处制作的相册更新的可伸缩通知。 示例性方法包括提供从直接客户端应用程序选择要与包括手持设备在内的设备同步的相册以及在适当的系统组件之间提供更新和通知的各种步骤的步骤。

公开(公告)号：US09367624B2

公开(公告)日：2016-06-14

申请号：US13725729

申请日：2012-12-21

Applicant: Yahoo! Inc.

Inventor： Lawrence Chin ,  Tairji Lee

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F17/30371 ,  G06F17/30867 ,  H04L67/306

Abstract: In one embodiment, an indication of a request pertaining to a user account is obtained, where the user account is associated with at least one user. An account type of the user account is determined, where the account type is one of two or more account types. One or more actions indicated by the request are performed based, at least in part, upon the account type.

Abstract translation: 在一个实施例中，获得关于用户帐户的请求的指示，其中用户帐户与至少一个用户相关联。 确定用户帐户的帐户类型，其中帐户类型是两种或多种帐户类型之一。 至少部分地基于帐户类型来执行由请求指示的一个或多个动作。