公开(公告)号：US09413834B2

公开(公告)日：2016-08-09

申请号：US13895981

申请日：2013-05-16

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Aditi Sinha

IPC: G06F7/00 ,  G06F17/30 ,  H04L29/08

CPC classification number: G06F17/3089 ,  G06F17/30321 ,  G06F17/30864 ,  H04L67/02 ,  H04L67/22

Abstract: A system may measure the virality of content items on a network. The virality may be measured for Internet content using indices. Indices may be generated that represent the share or news worthiness of content. An indexer may monitor the content items and generate a score which may be used to identify which content items are most likely to receive a user access request or referral from the remote server. A logic generator may display visual elements as graphical representations of the index score.

Abstract translation: 系统可以测量网络上内容项的病毒性。 可以使用指数来衡量互联网内容的病毒性。 可能会产生代表内容的份额或新闻价值的指标。 索引器可以监视内容项目并生成可用于识别哪些内容项最有可能从远程服务器接收用户访问请求或引用的分数。 逻辑生成器可以将视觉元素显示为索引得分的图形表示。

公开(公告)号：US09158850B2

公开(公告)日：2015-10-13

申请号：US13950132

申请日：2013-07-24

Applicant: YAHOO! INC.

Inventor： Supreeth Rao ,  Sudharsan Vasudevan ,  Gopal Mor ,  Utkarsh Shrivastava

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/30477 ,  G06F17/30528 ,  G06F17/3053

Abstract: A system and method for generating a personalized trends module includes steps of: for a given user, producing a social timeline by logging content posted on the given user's accounts on social media sites; analyzing the social timeline for recently posted content to derive an interim summary of first trending topics for the given user; receiving from a content personalization platform an in-stream feed of second trending topics based on the user's recent on-line activity including page views, queries, and clicks; augmenting the social timeline with the second trending topics from the in-stream feed to produce an interim list of third trending topics; ranking the third trending topics by source category using a frequency index; selecting the highest ranking third trending topics from each source category; and presenting a personalized trends module with positions allocated to the highest ranking third trending topics.

Abstract translation: 用于生成个性化趋势模块的系统和方法包括以下步骤：对于给定用户，通过记录在社交媒体网站上发布在给定用户的帐户上的内容来产生社交时间线; 分析最近发布的内容的社会时间表，以得出给定用户的第一个热门话题的中期摘要; 基于用户最近的在线活动（包括页面浏览，查询和点击）从内容个性化平台接收第二热门话题的插播馈送; 增加来自流媒体Feed的第二个热门话题的社会时间表，以产生第三个热门话题的临时名单; 使用频率指数按源类别排列第三趋势主题; 从每个来源类别中选出排名第三的热门话题; 并呈现个性化趋势模块，分配给排名第三的热门话题。

公开(公告)号：US20150039419A1

公开(公告)日：2015-02-05

申请号：US14043757

申请日：2013-10-01

Applicant: Yahoo! Inc.

Inventor： Saurabh Dixit ,  Matt Earls ,  Supreeth Rao ,  Anurag Ojha ,  Jianning Dong

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0256

Abstract: An system can include a server that includes or is associated with a keyword price recommendation module. The module can be configured to recommend an optimal price for a keyword, per referral event, in a search engine marketing campaign. For making such a recommendation, the module can be configured to determine revenue generated per referral event for the keyword according to a number of referral events for the keyword for a plurality of users and revenue generated for the keyword by the plurality of users. It can also be configured to select a return on investment percentage for the keyword, and determine the optimal price for the keyword according to the revenue generated per referral event and the return on investment percentage. Additionally or alternatively, the keyword price recommendation module can be configured to calculate the return on investment percentage for the keyword according to at least one market condition.

Abstract translation: 系统可以包括包括或者与关键字价格推荐模块相关联的服务器。 该模块可以配置为在搜索引擎营销活动中为每个推荐事件推荐关键字的最优价格。 为了提出这样的建议，可以将该模块配置成根据针对多个用户的关键字的推荐事件的数量和由多个用户为关键字生成的收入来确定针对关键字的每个推荐事件所产生的收入。 还可以配置为关键字选择投资回报率，并根据每次转介事件产生的收入和投资回报率确定关键字的最优价格。 另外或替代地，关键字价格推荐模块可以被配置为根据至少一个市场状况来计算关键字的投资回报率百分比。

公开(公告)号：US20160321281A1

公开(公告)日：2016-11-03

申请号：US15204870

申请日：2016-07-07

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Aditi Sinha

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F16/958 ,  G06F16/2228 ,  G06F16/951 ,  H04L67/02 ,  H04L67/22

Abstract: A system may measure the virality of content items on a network. The virality may be measured for Internet content using indices. Indices may be generated that represent the share or news worthiness of content. An indexer may monitor the content items and generate a score which may be used to identify which content items are most likely to receive a user access request or referral from the remote server. A logic generator may display visual elements as graphical representations of the index score.

Abstract translation: 系统可以测量网络上内容项的病毒性。 可以使用指数来衡量互联网内容的病毒性。 可能会产生代表内容的份额或新闻值的指标。 索引器可以监视内容项目并生成可用于识别哪些内容项最有可能从远程服务器接收用户访问请求或引用的分数。 逻辑生成器可以将视觉元素显示为索引得分的图形表示。

公开(公告)号：US20150227628A1

公开(公告)日：2015-08-13

申请号：US14175667

申请日：2014-02-07

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Sunil Kumar Gupta ,  Chetan Nadgire

IPC: G06F17/30

CPC classification number: G06F17/30867

Abstract: A system can provide unique user metrics associated with a node in a hierarchy and the node's decedents in real time. This can occur by merging sketches of the node and its decedents to form a merged sketch, and retrieving the unique user metrics from the merged sketch. The sketches and the merged sketch may each be a separate data form, such as a hash. The hierarchy may include an online content taxonomy and the sketches of each node may include unique user metrics associated with the node, such as user interaction metrics associated with a category of content of the node. The system may build sketches for the nodes of a hierarchy, associate each sketch with its ancestor sketches, invert the associations, tie corresponding descendant sketches of an ancestor sketch based on the inversions, and merge the descendant sketches with their ancestor sketches to generate the merged sketches.

Abstract translation: 系统可以提供与层次结构中的节点相关联的唯一用户度量，并且可以实时地提供节点的节点。 这可以通过合并节点及其成员的草图来形成合并草图，并从合并草图中检索唯一用户度量。 草图和合并草图可以各自是单独的数据形式，例如散列。 层级可以包括在线内容分类法，并且每个节点的草图可以包括与节点相关联的唯一用户度量，诸如与节点的内容类别相关联的用户交互度量。 系统可以为层次结构的节点构建草图，将每个草图与其祖先草图相关联，反转关联，根据反转结合祖先草图的相应后代草图，并将后代草图与其祖先草图合并以生成合并 草图。

公开(公告)号：US20150149502A1

公开(公告)日：2015-05-28

申请号：US14088525

申请日：2013-11-25

Applicant: YAHOO! INC.

Inventor： Supreeth Rao ,  UTKARSH SHRIVASTAVA ,  SUDHARSAN VASUDEVAN

IPC: G06F17/30

CPC classification number: G06Q10/107

Abstract: A system and method for automatic draft email notification includes the following steps or acts performed while a user is engaged with a first email in an active email session: retrieving a value from the first email to use as a search term; accessing draft emails associated with the user; determining if the search term from the first email matches a corresponding string in the draft emails associated with the user; and presenting the draft emails that match the search term as a listing of selectable draft emails.

Abstract translation: 用于自动草稿电子邮件通知的系统和方法包括在用户在活动电子邮件会话中参与第一电子邮件时执行的以下步骤或动作：从第一电子邮件检索值以用作搜索词; 访问与用户相关联的草稿电子邮件; 确定来自第一电子邮件的搜索项是否与用户相关联的草稿电子邮件中的相应字符串匹配; 并将与搜索词匹配的电子邮件草稿作为可选择的草稿电子邮件列表。

公开(公告)号：US20150039424A1

公开(公告)日：2015-02-05

申请号：US13953870

申请日：2013-07-30

Applicant: YAHOO! INC

Inventor： Sundeep Narravula ,  Rahul Chugh ,  Supreeth Rao ,  Shivakumar Ningappa

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0257

Abstract: Disclosed is a system and method for providing automated micro-targeted advertisements to a small group of engaged users based on the users' interactions with each other. The systems and methods disclosed provide relevant advertisements to members of a small targeted online group, where the members of the group share common interests, behaviors, preferences, online activities, and the like. The advertisements include calls to action for a receiving user to consummate a transaction, which encourages product (or brand) engagement by specifically identifying friends (or other users who have an established relationship with the user) that may be interested in a product, thereby, providing an initial dialogue between the friends over the targeted product.

Abstract translation: 公开了一种系统和方法，用于基于用户彼此的相互作用向一小组已接触的用户提供自动化微目标广告。 所公开的系统和方法向小型针对性在线小组的成员提供相关广告，其中该组的成员具有共同的兴趣，行为，偏好，在线活动等。 广告包括接收用户完成交易的行动呼吁，其通过专门识别可能对产品感兴趣的朋友（或与用户建立关系的其他用户）来鼓励产品（或品牌）参与， 在目标产品之间提供朋友之间的初步对话。

公开(公告)号：US20140380199A1

公开(公告)日：2014-12-25

申请号：US13924497

申请日：2013-06-21

Applicant: Yahoo! Inc.

Inventor： Sudharsan Vasudevan ,  Supreeth Rao ,  Utkarsh Shrivastava

IPC: G06F3/0481

CPC classification number: G06F17/30905

Abstract: Methods and systems for providing content on a webpage includes rendering a webpage having a plurality of page areas. Each of the plurality of page areas is associated with an entity having display content. Selection of one of the plurality of page areas is detected. The selection causes a landing page to be rendered in place of the webpage. A return to the webpage from the landing page is detected. In response to the return, the selected page area of the webpage is modified to include at least one additional entity having associated display content.

Abstract translation: 用于在网页上提供内容的方法和系统包括呈现具有多个页面区域的网页。 多个页面区域中的每一个与具有显示内容的实体相关联。 检测到多个页面区域之一的选择。 选择导致着陆页面被替换为网页。 检测到从着陆页返回到网页。 响应于返回，网页的所选页面区域被修改为包括具有相关联的显示内容的至少一个附加实体。

公开(公告)号：US09767439B2

公开(公告)日：2017-09-19

申请号：US14088525

申请日：2013-11-25

Applicant: YAHOO! INC.

Inventor： Supreeth Rao ,  Utkarsh Shrivastava ,  Sudharsan Vasudevan

IPC: G06F17/30 ,  G06Q10/10

CPC classification number: G06Q10/107

Abstract: A system and method for automatic draft email notification includes the following steps or acts performed while a user is engaged with a first email in an active email session: retrieving a value from the first email to use as a search term; accessing draft emails associated with the user; determining if the search term from the first email matches a corresponding string in the draft emails associated with the user; and presenting the draft emails that match the search term as a listing of selectable draft emails.

公开(公告)号：US20150242886A1

公开(公告)日：2015-08-27

申请号：US14189794

申请日：2014-02-25

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Sunil Kumar Gupta

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: A system can provide ad impression availability for one or more audience segments or at least part of an ad campaign. The system can also adjust such ad impression availability at different stages of ad production, booking, and delivery, such as at a time immediately prior to serving an ad impression or at a time of presenting ad impression availability to an advertiser at booking of ad impressions. Adjustments can be based on attributes of the audience segment(s) or the at least part of an ad campaign. For example, ad impression availability can be adjusted according to breadth and/or popularity of the segment(s) or the at least part of an ad campaign.

Abstract translation: 系统可以为一个或多个细分受众群或至少部分广告系列提供广告展示的可用性。 系统还可以在广告制作，预订和投放的不同阶段（例如在投放广告展示之前的时间）或在向广告客户展示广告展示可用性时预定广告展示时调整此类广告展示的可用性 。 调整幅度可以基于细分受众群的属性或广告系列的至少一部分。 例如，广告展示的可用性可以根据片段的广度和/或受欢迎程度或广告活动的至少一部分进行调整。