公开(公告)号：US20150039432A1

公开(公告)日：2015-02-05

申请号：US14043807

申请日：2013-10-01

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Jianning Dong ,  Anurag Ojha ,  Matt Earls ,  Saurabh Dixit

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0256

Abstract: An example system can include a server that includes or is associated with a keyword recommendation module. The keyword recommendation module can be configured to select keywords for a search engine for use in a search engine marketing campaign, wherein the search engine provides more traffic to Internet content of a publisher than other search engines, for the keywords. The module can also be configured to determine, per keyword, user engagement with the Internet content resulting from the traffic provided by the search engine for the keywords, according to one or more of time spent viewing the Internet content, page views of the Internet content, and dwell times. The module can also be configured to score, per keyword, the keywords according to the determined user engagement with the Internet content, and generate keyword recommendations according to the scoring of the keywords.

Abstract translation: 示例系统可以包括包括或者与关键字推荐模块相关联的服务器。 可以将关键字推荐模块配置为选择用于搜索引擎营销活动中的搜索引擎的关键字，其中搜索引擎为关键字提供比其他搜索引擎对发布者的因特网内容更多的流量。 该模块还可以被配置为根据关键字的搜索引擎提供的流量，根据关键词的时间来确定用户对互联网内容的参与度，根据浏览互联网内容的时间的一个或多个，互联网内容的页面浏览 和停留时间。 该模块还可以被配置为根据确定的与互联网内容的用户参与来对关键字进行评分，并根据关键字的得分来生成关键词建议。

公开(公告)号：US20150039419A1

公开(公告)日：2015-02-05

申请号：US14043757

申请日：2013-10-01

Applicant: Yahoo! Inc.

Inventor： Saurabh Dixit ,  Matt Earls ,  Supreeth Rao ,  Anurag Ojha ,  Jianning Dong

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0256

Abstract: An system can include a server that includes or is associated with a keyword price recommendation module. The module can be configured to recommend an optimal price for a keyword, per referral event, in a search engine marketing campaign. For making such a recommendation, the module can be configured to determine revenue generated per referral event for the keyword according to a number of referral events for the keyword for a plurality of users and revenue generated for the keyword by the plurality of users. It can also be configured to select a return on investment percentage for the keyword, and determine the optimal price for the keyword according to the revenue generated per referral event and the return on investment percentage. Additionally or alternatively, the keyword price recommendation module can be configured to calculate the return on investment percentage for the keyword according to at least one market condition.

Abstract translation: 系统可以包括包括或者与关键字价格推荐模块相关联的服务器。 该模块可以配置为在搜索引擎营销活动中为每个推荐事件推荐关键字的最优价格。 为了提出这样的建议，可以将该模块配置成根据针对多个用户的关键字的推荐事件的数量和由多个用户为关键字生成的收入来确定针对关键字的每个推荐事件所产生的收入。 还可以配置为关键字选择投资回报率，并根据每次转介事件产生的收入和投资回报率确定关键字的最优价格。 另外或替代地，关键字价格推荐模块可以被配置为根据至少一个市场状况来计算关键字的投资回报率百分比。

公开(公告)号：US20140324604A1

公开(公告)日：2014-10-30

申请号：US13872453

申请日：2013-04-29

Applicant: YAHOO! INC.

Inventor： Enrique A. Munoz Torres ,  Marissa A. Mayer ,  Rohit Chandra ,  Lawrence Weyer, III ,  Saurabh Dixit ,  Peter Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.

Abstract translation: 系统和方法自动将适合第一内容服务环境的预先存在的广告创意转换为第二内容服务环境的广告素材。 转换后的广告素材适合发起新的广告活动。 在一个示例中，系统将广告素材从搜索广告和展示广告转换为用于流广告活动的广告素材。 然后，流广告可以被放置在用户设备上显示的内容流中。 转换后的广告素材可能会包含在潜在广告客户的提案中。 然后，广告客户可以选择接受提案。 为广告客户创建新广告素材的提案简化，自动化，效率更高。