公开(公告)号：US20160323239A1

公开(公告)日：2016-11-03

申请号：US14700616

申请日：2015-04-30

Applicant: Yahoo! Inc.

Inventor： Hao Cheng ,  Rohit Chandra ,  Jimmy Yang

IPC: H04L29/12 ,  G06F17/30

CPC classification number: H04L61/2503 ,  G06F2221/2111 ,  G06Q30/02 ,  G06Q30/0255 ,  H04L63/1408 ,  H04L67/22 ,  H04W4/025

Abstract: The technologies described herein identify multiple electronic devices belonging to the same group. A computer system receives, from network accessing applications of a plurality of electronic devices, internet protocol (IP) trajectory information about the network accessing applications via a network. The IP trajectory information includes a user identifier, a list of IP addresses associated with each of the network accessing applications, and timestamps specifying times each of the network accessing applications accesses the network. The computer system identifies and removes commercial IP addresses from the list of IP addresses, analyzes IP trajectory information to retrieve a most commonly used IP address for each of the network accessing applications during a certain period, and determines that different network accessing applications belong to the same group if the most commonly used IP addresses for the different network accessing applications are the same.

Abstract translation: 本文描述的技术标识属于同一组的多个电子设备。 计算机系统从网络访问多个电子设备的应用，接收关于通过网络访问应用的网络的网络协议（IP）轨迹信息。 IP轨迹信息包括用户标识符，与每个网络访问应用相关联的IP地址的列表，以及每个网络访问应用访问网络的时间戳指定时间。 计算机系统从IP地址列表中识别和删除商业IP地址，分析IP轨迹信息，以便在特定时间段内为每个网络访问应用程序检索最常用的IP地址，并确定不同的网络访问应用程序属于 如果不同网络访问应用程序最常用的IP地址相同，那么同一组。

公开(公告)号：US20150149275A1

公开(公告)日：2015-05-28

申请号：US14088802

申请日：2013-11-25

Applicant: Yahoo! Inc.

Inventor： Eric Bax ,  Raghavendra Donamukkala ,  Rohit Chandra ,  Abhay Kumar Gupta

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0277 ,  G06Q30/0283

Abstract: Methods and systems are provided that can include value-based quasi-proportional allocation of combinations of online content items, such as online advertisements, for potential serving on Web pages. Combinations may be assembled and valued. A highest valued or otherwise qualified subset of combinations may be identified for serving. Combinations of the highest valued subset may be allocated for serving, and served, in accordance with a value-based quasi-proportional allocation scheme.

Abstract translation: 提供了可以包括基于价值的准比例分配在线内容项目（例如在线广告）的组合的方法和系统，用于网页上的潜在服务。 组合可以组合和重视。 可以识别用于服务的最高价值或其他合格的组合子集。 最高值子集的组合可以被分配用于根据基于值的准比例分配方案进行服务和服务。

公开(公告)号：US20150254714A1

公开(公告)日：2015-09-10

申请号：US14242252

申请日：2014-04-01

Applicant: Yahoo! Inc.

Inventor： Laurence ZHUANG ,  Weiru Zhang ,  Xiao Han ,  Lin Ma ,  Tingyi Wu ,  Rohit Chandra

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/3322 ,  G06F16/951

Abstract: The present disclosure provides a system and method for suggesting a bidding keyword to an advertiser. The system includes a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium. The processor is configured to execute the set of instruction to receive an advertisement creative from an advertiser; determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; and return the recommended keyword for online advertisement bidding.

Abstract translation: 本公开提供了向广告商建议出价关键字的系统和方法。 该系统包括非暂时处理器可读存储介质，其包括用于向广告商建议出价关键字的一组指令; 以及与存储介质通信的处理器。 处理器被配置为执行一组指令以从广告商接收广告创意; 基于广告创意而不使用外部输入的种子关键字，确定与广告创意相关联的推荐出价关键字; 并返回推荐的关键字在线广告出价。

公开(公告)号：US20160063522A1

公开(公告)日：2016-03-03

申请号：US14936021

申请日：2015-11-09

Applicant: YAHOO! INC.

Inventor： Tarun Bhatia ,  Prasad Chalasani ,  Rohit Chandra

IPC: G06Q30/02

CPC classification number: G06Q30/0202 ,  G06Q30/0201 ,  G06Q30/0204 ,  G06Q30/0206

Abstract: A marketplace diagnostics framework for analyzing and managing online marketplaces.

Abstract translation: 用于分析和管理在线市场的市场诊断框架。

公开(公告)号：US20140324604A1

公开(公告)日：2014-10-30

申请号：US13872453

申请日：2013-04-29

Applicant: YAHOO! INC.

Inventor： Enrique A. Munoz Torres ,  Marissa A. Mayer ,  Rohit Chandra ,  Lawrence Weyer, III ,  Saurabh Dixit ,  Peter Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.

Abstract translation: 系统和方法自动将适合第一内容服务环境的预先存在的广告创意转换为第二内容服务环境的广告素材。 转换后的广告素材适合发起新的广告活动。 在一个示例中，系统将广告素材从搜索广告和展示广告转换为用于流广告活动的广告素材。 然后，流广告可以被放置在用户设备上显示的内容流中。 转换后的广告素材可能会包含在潜在广告客户的提案中。 然后，广告客户可以选择接受提案。 为广告客户创建新广告素材的提案简化，自动化，效率更高。