公开(公告)号：US20160189204A1

公开(公告)日：2016-06-30

申请号：US14587282

申请日：2014-12-31

Applicant: Yahoo! Inc.

Inventor： Lin MA ,  Rohit BHATIA ,  Xiao HAN

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0201 ,  G06Q30/0205

Abstract: Systems and methods for building keyword searchable audience based on performance ranking are provided. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database comprising segment data and campaign data. A computer server is in communication with the memory and the database, the computer server programmed to: obtain a performance-lift vector for an audience segment; obtain a campaign vector using meta-data from the campaign data; obtain a keyword vector for the audience segment using the performance-lift vector and the campaign vector; receive an input from a user interface accessible to an advertiser; and search the segment data at least partially based on the input and the keyword vector for segments in the segment data.

Abstract translation: 提供了基于性能排名建立关键字搜索受众的系统和方法。 该系统包括可处理器可访问的处理器和非暂时性存储介质。 该系统包括存储包含分段数据和活动数据的数据库的存储器。 计算机服务器与存储器和数据库通信，计算机服务器被编程为：为观众段获取演奏提升矢量; 从广告系列数据中获取使用元数据的广告系列向量; 使用性能提升向量和活动向量获取观众段的关键字向量; 从广告商可访问的用户界面接收输入; 并且至少部分地基于段数据中的段的输入和关键字向量来搜索段数据。