公开(公告)号：US20150186932A1

公开(公告)日：2015-07-02

申请号：US14144130

申请日：2013-12-30

Applicant: Yahoo! Inc.

Inventor： Jian XU ,  Yu Zou

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0269

Abstract: Systems and methods for providing a unified targeting solution are disclosed. The system obtains user data for each user in a user group from a database stored in the non-transitory storage medium. The database is organized on a user by user basis and includes signals from a plurality of sources. The system receives an input from an advertiser including a marketing intention. The system includes features extracted from the user data and the input. The system obtains a score for each user based on the extracted features. The system selects users from the user group based on the obtained scores.

Abstract translation: 公开了提供统一定位解决方案的系统和方法。 该系统从存储在非暂时性存储介质中的数据库中获取用户组中的每个用户的用户数据。 数据库以用户为基础组织在用户身上并且包括来自多个源的信号。 该系统从广告商接收包括营销意图的输入。 该系统包括从用户数据和输入中提取的特征。 系统基于提取的特征获得每个用户的得分。 系统根据获得的分数从用户组中选择用户。

公开(公告)号：US20160260125A1

公开(公告)日：2016-09-08

申请号：US14640661

申请日：2015-03-06

Applicant: YAHOO! INC.

Inventor： Jian XU ,  Zhonghao LU

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: Systems and methods for cold-start and continuous-learning via evolutionary explorations are provided. The system includes a database including serving data. A computer server is in communication with the database, the computer server is programmed to: obtain an advertisement opportunity including user data and page data; extract semantic features from the user data, the page data, and a campaign; determine a score that measures a similarity between the advertisement opportunity and the campaign using the semantic features; assign a set of weights to the semantic features when determining the score during a first time period; collect click data on the campaign while using the set of weights to run the campaign in the first time period; update the set of weights using the click data by minimizing a logistic loss function; and assign an updated set of weights to the semantic features during a second time period.

Abstract translation: 提供了通过进化探索进行冷启动和连续学习的系统和方法。 该系统包括包括服务数据的数据库。 计算机服务器与数据库通信，计算机服务器被编程为：获得包括用户数据和页面数据的广告机会; 从用户数据，页面数据和广告系列中提取语义特征; 使用语义特征确定广告机会和运动之间的相似性的分数; 在第一时间段内确定分数时，将一组权重分配给语义特征; 收集广告系列的点击数据，同时使用一组权重在第一个时间段内运行广告系列; 通过最小化物流损失函数，使用点击数据更新权重集; 并且在第二时间段期间将更新的权重集合分配给所述语义特征。

公开(公告)号：US20150310487A1

公开(公告)日：2015-10-29

申请号：US14262120

申请日：2014-04-25

Applicant: Yahoo! Inc.

Inventor： Jian XU ,  Yu ZOU ,  Chunming WANG

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/24578 ,  G06F16/951

Abstract: Systems and methods for commercial query suggestion are disclosed. The system includes a database including search logs. The system includes a set of initial suggestion phrases extracted from the database. The system includes a search engine that generates a query search result based on a query and generates a suggestion search result based on each suggestion phrase in the set of initial suggestion phrases. The system includes a feature generation device that generates a query vector and a suggestion vector based on the query search result and the suggestion search result. The system obtains a relevance score for each suggestion phrases based on a relevance model. The system includes a subset of the initial suggestion phrases based on the relevance scores. The system obtains a click probability score for each suggestion phrases in the subset of initial suggestion phrases based on a click model.

Abstract translation: 披露了商业查询建议的系统和方法。 该系统包括一个包含搜索日志的数据库。 该系统包括从数据库中提取的一组初始建议短语。 该系统包括搜索引擎，其基于查询生成查询搜索结果，并且基于初始建议短语集合中的每个建议短语生成建议搜索结果。 该系统包括基于查询搜索结果和建议搜索结果生成查询向量和建议向量的特征生成装置。 系统基于相关性模型获得每个建议短语的相关性分数。 该系统基于相关性分数包括初始建议短语的子集。 该系统基于点击模型获得初始建议短语子集中每个建议短语的点击概率得分。

公开(公告)号：US20160019583A1

公开(公告)日：2016-01-21

申请号：US14336836

申请日：2014-07-21

Applicant: Yahoo! Inc.

Inventor： Jian XU

IPC: G06Q30/02

CPC classification number: G06Q30/0249

Abstract: Systems and methods are provided for smooth and effective budget delivery in online advertising. The system includes a storage including a plurality of user groups, where each user group corresponds to a layer comprising a layer-specific parameter. The system further includes a pacing control server in communication with the storage. The pacing control server is programmed to dynamically update the layer-specific parameter for each layer. The system also includes an ad server in communication with the pacing control server. The ad server is programmed to receive an ad call, assign a layer to the ad call, and get a pacing parameter corresponding to the assigned layer from the pacing control server.

Abstract translation: 提供系统和方法，以便在线广告中顺利有效的预算交付。 该系统包括包括多个用户组的存储，其中每个用户组对应于包括层特定参数的层。 该系统还包括与存储器通信的起搏控制服务器。 起搏控制服务器被编程为动态地更新每个层的特定于层的参数。 该系统还包括与起搏控制服务器通信的广告服务器。 广告服务器被编程为接收广告呼叫，为广告调用分配图层，并从起搏控制服务器获取与分配图层相对应的起搏参数。