Automatic synthesis and evaluation of content

    公开(公告)号:US09792371B1

    公开(公告)日:2017-10-17

    申请号:US13921742

    申请日:2013-06-19

    Applicant: Google Inc.

    CPC classification number: G06F17/30867

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that includes a synthesis subsystem that automatically creates components for inclusion in a creative. The synthesis subsystem includes one or more modules that receive, as input, crawled content or metadata known or identified by the content serving system, and produce, as an output, a synthesized component for inclusion in a prospective creative. The system further includes an evaluation subsystem that evaluates quality of each of the synthesized components generated by the synthesis subsystem to determine measurable quality as against a baseline quality level. The system further includes a serving subsystem that receives queries and selects relevant content items responsive to the queries including, for a given content item, identification of one or more synthesized components generated by the synthesis subsystem depending on the evaluation of the respective synthesized components by the evaluation subsystem.

    Augmenting a content item using search results content
    13.
    发明授权
    Augmenting a content item using search results content 有权
    使用搜索结果内容扩充内容项

    公开(公告)号:US09418114B1

    公开(公告)日:2016-08-16

    申请号:US13921698

    申请日:2013-06-19

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 接收到查询。 识别响应于查询的搜索结果。 识别内容项目以与搜索结果一起呈现。 基于一个或多个标准确定何时增加内容项目。 当确定要增加内容项目并且在识别搜索结果之后,至少部分地基于搜索结果中的条目增加内容项目。 创建增强内容项。 提供增强内容项目。

    Systems and methods for generating navigation filters
    14.
    发明授权
    Systems and methods for generating navigation filters 有权
    用于生成导航过滤器的系统和方法

    公开(公告)号:US09378276B1

    公开(公告)日:2016-06-28

    申请号:US14146769

    申请日:2014-01-03

    Applicant: Google Inc.

    CPC classification number: G06F17/30864 G06F17/30719

    Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.

    Abstract translation: 提供了生成导航过滤器的系统和方法。 解析目标资源,并在目标资源的内容中标识表示导航过滤器的原型标题和/或原型项目的数据条目的出现。 确定每个已识别事件的路径,并用于构建与所识别出现的路径相同的其他导航过滤器标题和/或导航过滤条目的查询。 在目标资源中识别的原型数据条目的出现以及具有与识别出现的相同路径的附加内容被用作潜在的导航过滤器标题和/或潜在的导航过滤条目。 通过将一个或多个潜在导航过滤器项目与潜在的导航过滤器标题中的一个相关联来生成导航过滤器。

    METHODS AND APPARATUS RELATED TO DETERMINING EDIT RULES FOR REWRITING PHRASES
    15.
    发明申请
    METHODS AND APPARATUS RELATED TO DETERMINING EDIT RULES FOR REWRITING PHRASES 有权
    与确定修订版的编辑规则相关的方法和装置

    公开(公告)号:US20160062981A1

    公开(公告)日:2016-03-03

    申请号:US14591734

    申请日:2015-01-07

    Applicant: Google Inc.

    Abstract: Methods and apparatus related to determining an edit rule based on a plurality of edits. Some implementations are directed to identifying the plurality of edits in one or more documents and determining an edit rule based on the pre-edit and post-edit phrases of the edits. Some implementations are directed to identifying the edits from one or more mature documents. The determined edit rule may be utilized to determine one or more candidate rephrasings of a subsequent phrase.

    Abstract translation: 与基于多个编辑确定编辑规则有关的方法和装置。 一些实现旨在识别一个或多个文档中的多个编辑,并且基于编辑的预编辑和后编辑短语来确定编辑规则。 一些实现旨在识别来自一个或多个成熟文档的编辑。 确定的编辑规则可以用于确定随后短语的一个或多个候选重新排列。

    Analyzing user reviews to determine entity attributes

    公开(公告)号:US10061767B1

    公开(公告)日:2018-08-28

    申请号:US15625711

    申请日:2017-06-16

    Applicant: Google Inc.

    CPC classification number: G06F17/278 G06F17/2785

    Abstract: Methods and apparatus are described herein for classifying user reviews or portions thereof as being related to various entities, and for associating extracted descriptive segments of text contained in those user reviews or portions thereof with entities based on the classifications. In various implementations, one or more categories of observed user interest may be identified based on a corpus of user queries. One or more segments of text related to the one or more categories of observed user interest may be detected in one or more user reviews associated with a product. Based on the detecting, the product may be indexed on the one or more categories of observed user interest in a searchable database. In some implementations, the searchable database may be accessible to one or more remote client devices, and may be searchable by the one or more categories of observed user interest to provide search results to be rendered by the one or more remote client devices.

    Analyzing user reviews to determine entity attributes

    公开(公告)号:US09710456B1

    公开(公告)日:2017-07-18

    申请号:US14709455

    申请日:2015-05-11

    Applicant: Google Inc.

    CPC classification number: G06F17/278 G06F17/2785

    Abstract: Methods and apparatus are described herein for classifying user reviews or portions thereof as being related to various entities, and for associating extracted descriptive segments of text contained in those user reviews or portions thereof with entities based on the classifications. In various implementations, one or more portions of a corpus of user reviews may be classified as being related to a first entity or a second entity. One or more descriptive segments of text may be extracted from the one or more classified portions. The one or more extracted descriptive segments of text may be associated with the first or second entity based on classifications of the one or more classified portions.

    DETERMINING ANSWERS TO INTERROGATIVE QUERIES USING WEB RESOURCES
    20.
    发明申请
    DETERMINING ANSWERS TO INTERROGATIVE QUERIES USING WEB RESOURCES 审中-公开
    使用网页资源确定对疑问疑问的答案

    公开(公告)号:US20160132501A1

    公开(公告)日:2016-05-12

    申请号:US14709441

    申请日:2015-05-11

    Applicant: Google Inc.

    CPC classification number: G06F16/288 G06F16/9535

    Abstract: Methods and apparatus related to using web resources to determine an answer for a query. Some implementations are directed generally to determining answers to interrogative queries that are submitted by users via computing devices of the users, such as typed or spoken queries submitted via a search engine interface. Some implementations are directed to determining answers to interrogative queries that are automatically formulated to identify missing information, verify existing information, and/or update existing information in a structured entity database.

    Abstract translation: 与使用网页资源确定查询答案有关的方法和设备。 一些实施方式通常涉及确定由用户经由用户的计算设备提交的询问查询的答案,诸如通过搜索引擎接口提交的打字或口头查询。 一些实施方式涉及确定询问查询的答案,这些查询被自动拟定以识别缺失信息,验证现有信息和/或更新结构化实体数据库中的现有信息。

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