Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that includes a synthesis subsystem that automatically creates components for inclusion in a creative. The synthesis subsystem includes one or more modules that receive, as input, crawled content or metadata known or identified by the content serving system, and produce, as an output, a synthesized component for inclusion in a prospective creative. The system further includes an evaluation subsystem that evaluates quality of each of the synthesized components generated by the synthesis subsystem to determine measurable quality as against a baseline quality level. The system further includes a serving subsystem that receives queries and selects relevant content items responsive to the queries including, for a given content item, identification of one or more synthesized components generated by the synthesis subsystem depending on the evaluation of the respective synthesized components by the evaluation subsystem.
Abstract:
Systems and methods for providing navigation filters within content items distributed via a computer network are provided. A navigation filter includes a heading and a plurality of items associated with the heading and can function as a summary of a resource associated with a distributed content item. A described method includes receiving a request for content from a user device, selecting a content item in response to the request, identifying one or more navigation filters associated with the selected content item, generating display data including the selected content item and the one or more navigation filters, and providing the display data for presentation to the user device.
Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.
Abstract:
Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.
Abstract:
Methods and apparatus related to determining an edit rule based on a plurality of edits. Some implementations are directed to identifying the plurality of edits in one or more documents and determining an edit rule based on the pre-edit and post-edit phrases of the edits. Some implementations are directed to identifying the edits from one or more mature documents. The determined edit rule may be utilized to determine one or more candidate rephrasings of a subsequent phrase.
Abstract:
Methods and apparatus are described herein for selecting, from one or more electronic data sources, a candidate textual statement associated with an entity, identifying one or more attributes of the candidate textual statement; and determining, based on the identified one or more attributes of the candidate textual statement, a measure of suitability of the candidate textual statement for presentation as a testimonial about the entity.
Abstract:
Methods and apparatus are described herein for classifying user reviews or portions thereof as being related to various entities, and for associating extracted descriptive segments of text contained in those user reviews or portions thereof with entities based on the classifications. In various implementations, one or more categories of observed user interest may be identified based on a corpus of user queries. One or more segments of text related to the one or more categories of observed user interest may be detected in one or more user reviews associated with a product. Based on the detecting, the product may be indexed on the one or more categories of observed user interest in a searchable database. In some implementations, the searchable database may be accessible to one or more remote client devices, and may be searchable by the one or more categories of observed user interest to provide search results to be rendered by the one or more remote client devices.
Abstract:
Methods and apparatus are described herein for classifying user reviews or portions thereof as being related to various entities, and for associating extracted descriptive segments of text contained in those user reviews or portions thereof with entities based on the classifications. In various implementations, one or more portions of a corpus of user reviews may be classified as being related to a first entity or a second entity. One or more descriptive segments of text may be extracted from the one or more classified portions. The one or more extracted descriptive segments of text may be associated with the first or second entity based on classifications of the one or more classified portions.
Abstract:
Methods and apparatus related to determining an edit rule based on a plurality of edits. Some implementations are directed to identifying the plurality of edits in one or more documents and determining an edit rule based on the pre-edit and post-edit phrases of the edits. Some implementations are directed to identifying the edits from one or more mature documents. The determined edit rule may be utilized to determine one or more candidate rephrasings of a subsequent phrase.
Abstract:
Methods and apparatus related to using web resources to determine an answer for a query. Some implementations are directed generally to determining answers to interrogative queries that are submitted by users via computing devices of the users, such as typed or spoken queries submitted via a search engine interface. Some implementations are directed to determining answers to interrogative queries that are automatically formulated to identify missing information, verify existing information, and/or update existing information in a structured entity database.