Abstract:
Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.
Abstract:
Methods, apparatus, systems, and computer-readable media are provided for augmenting visible content of ad creatives. In various implementations, a document associated with a destination linked to by an ad creative may be identified. One or more templates may be applied to content of the document to identify at least one content candidate with which to augment visible content of the ad creative. It may be determined that the at least one content candidate satisfies a criterion. Visible content of the ad creative may be augmented based on the at least one content candidate.
Abstract:
Methods and apparatus for determining a tone differential between a given segment of a document and a larger segment of the document. The tone differential may be based on comparison of a first tone associated with the given segment and a second tone associated with the larger segment. The tone differential is indicative of the variance between the tone of the given segment and the tone of the larger segment.
Abstract:
Systems and methods for providing navigation filters within content items distributed via a computer network are provided. A navigation filter includes a heading and a plurality of items associated with the heading and can function as a summary of a resource associated with a distributed content item. A described method includes receiving a request for content from a user device, selecting a content item in response to the request, identifying one or more navigation filters associated with the selected content item, generating display data including the selected content item and the one or more navigation filters, and providing the display data for presentation to the user device.
Abstract:
Methods and apparatus related to automatically rewriting a string of text utilizing one or more rewrite rules. Some implementations are directed to scoring rewrite rules based at least in part on user interactions with rewrites that are generated by applying the rewrite rules. Some implementations are directed to determining the effectiveness of a rewrite generated based on applying one or more rewrite rules to a string of text. In some of those implementations, the determination may be based at least in part on one or more characteristics of the string of text, one or more characteristics of the rewrite, and/or scores associated with the rewrite rules.
Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system for providing content and that includes subsystems. An attribute inference subsystem analyzes content items and tags each content item with attributes that may affect performance and that are related to attribute types selected from a group comprising content concepts, format, included content, semantics or syntax. Attributes can be identified by the attribute inference subsystem or a sponsor of a respective content item. An analysis subsystem evaluates a log of served content items that have been tagged to identify salient attributes related to one or more performance metrics and inferences related to the identified salient attributes. An experiment subsystem automatically creates one or more experiments to substantiate the inferences related to the identified salient attributes. A processing subsystem delivers results based on substantiated inferences developed after evaluation of experimentation data derived by the experiment subsystem.
Abstract:
Methods and apparatus are disclosed for determining similarities and/or differences between entities in a segment of text based on various signals are presented, and for determining one or more likelihoods that one or more subjects found in a segment of text are capable of performing one or more associated actions based on various signals.
Abstract:
Systems and methods for providing navigation filters within content items distributed via a computer network are provided. A navigation filter includes a heading and a plurality of items associated with the heading and can function as a summary of a resource associated with a distributed content item. A described method includes receiving a request for content from a user device, selecting a content item in response to the request, identifying one or more navigation filters associated with the selected content item, generating display data including the selected content item and the one or more navigation filters, and providing the display data for presentation to the user device.
Abstract:
Methods and apparatus related to automatically rewriting a string of text utilizing one or more rewrite rules. Some implementations are directed to scoring rewrite rules based at least in part on user interactions with rewrites that are generated by applying the rewrite rules. Some implementations are directed to determining the effectiveness of a rewrite generated based on applying one or more rewrite rules to a string of text. In some of those implementations, the determination may be based at least in part on one or more characteristics of the string of text, one or more characteristics of the rewrite, and/or scores associated with the rewrite rules.
Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.