公开(公告)号：US20160371929A1

公开(公告)日：2016-12-22

申请号：US14742628

申请日：2015-06-17

Applicant: Facebook, Inc.

Inventor： Dwight Ewing Crow

IPC: G07F17/32

CPC classification number: G07F17/3255

Abstract: An online system provides objects for presentation to a user via a virtual world, each object having an organic appearance for display. The online system receives sponsorship requests for sponsoring appearances of one or more objects in the virtual world. A sponsorship request includes information describing a sponsored appearance of an object and a bid amount identifying compensation to the online system for using the sponsored appearance. When presenting an object to a user via the virtual world, the online system selects an appearance for the object from the object's organic appearance and one or more sponsored appearances based on characteristics of the user and bid amounts in the sponsorship requests including the sponsored appearances. The online system then presents the object to a user via the virtual world using the selected appearance.

Abstract translation: 在线系统提供用于经由虚拟世界呈现给用户的对象，每个对象具有用于显示的有机外观。 在线系统接收赞助请求，用于赞助虚拟世界中一个或多个对象的外观。 赞助请求包括描述对象的赞助外观的信息以及用于识别用于使用赞助外观的在线系统的补偿的出价金额。 当通过虚拟世界向用户呈现对象时，在线系统基于用户的特征和赞助请求中包括赞助外观的出价金额，从对象的有机外观和一个或多个赞助外观中选择对象的外观。 然后，在线系统通过使用所选外观的虚拟世界将对象呈现给用户。

公开(公告)号：US20160371744A1

公开(公告)日：2016-12-22

申请号：US14742629

申请日：2015-06-17

Applicant: Facebook, Inc.

Inventor： Dwight Ewing Crow

IPC: G06Q30/02 ,  G06T19/00

CPC classification number: G06Q30/0275

Abstract: An online system provides a virtual world including a plurality of locations spatially distributed throughout the virtual world. The online system receives sponsorship requests for generating locations in the virtual world associated with one or more advertisers. A sponsorship request identifies a position in the virtual world for presenting the location and a bid amount specifying an amount of compensation to the online system for presenting the location at the position in the virtual world. When an opportunity to present a location at a position in the virtual world to a user is identified, the online system selects a location from the received sponsorship request for presentation at the position based at least in part on the bid amounts of the sponsorship requests.

Abstract translation: 在线系统提供虚拟世界，包括在整个虚拟世界中空间分布的多个位置。 在线系统接收与在一个或多个广告商相关联的虚拟世界中生成位置的赞助请求。 赞助请求识别虚拟世界中用于呈现位置的位置和指定向在线系统补偿的量的投标金额，用于呈现在虚拟世界中的位置处的位置。 当识别向用户向虚拟世界中的位置呈现位置的机会时，在线系统至少部分地基于赞助请求的投标金额从接收到的赞助请求中选择一个位置以在该位置呈现。

公开(公告)号：US11100520B2

公开(公告)日：2021-08-24

申请号：US16363783

申请日：2019-03-25

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

公开(公告)号：US10242374B2

公开(公告)日：2019-03-26

申请号：US14564530

申请日：2014-12-09

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

公开(公告)号：US20160371768A1

公开(公告)日：2016-12-22

申请号：US14742631

申请日：2015-06-17

Applicant: Facebook, Inc.

Inventor： Dwight Ewing Crow

IPC: G06Q30/06 ,  G06T19/00

CPC classification number: G06Q30/0643

Abstract: An online system generates a virtual world including objects, representations of users, and locations for presentation to online system users. The virtual world includes a virtual store including a plurality of objects for presentation to a user. To generate the virtual store, the online system retrieves information associated with the user and selects objects for inclusion in the virtual store based on the retrieved information. For example, the online system selects objects in which the user has expressed an interest or objects in which other users connected to the user have expressed an interest. The information associated with the user may also be used to determine positions of the selected object relative to each other or relative to a position of the user in the virtual store. After selecting and positioning the objects, the online system communicates the virtual store to a client device for presentation to the user.

Abstract translation: 在线系统生成虚拟世界，包括对象，用户表示以及用于呈现给在线系统用户的位置。 虚拟世界包括虚拟存储，其包括用于呈现给用户的多个对象。 为了生成虚拟存储，在线系统检索与用户相关联的信息，并根据检索的信息选择包含在虚拟存储中的对象。 例如，在线系统选择用户表示兴趣的对象或连接到用户的其他用户已表达兴趣的对象。 与用户相关联的信息也可以用于确定所选择的对象相对于彼此或相对于虚拟商店中的用户的位置的位置。 在选择和定位对象之后，在线系统将虚拟存储传送到客户端设备以呈现给用户。

公开(公告)号：US20160173540A1

公开(公告)日：2016-06-16

申请号：US14566673

申请日：2014-12-10

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: H04L29/06 ,  G06Q30/06 ,  H04L29/08

CPC classification number: H04L65/1083 ,  G06Q30/0633 ,  H04L65/4084 ,  H04L67/146 ,  H04L67/22

Abstract: One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.

Abstract translation: 本公开的一个或多个实施例提供用于改善与使用多个客户端设备和/或介质与内容交互相关的用户体验的系统和方法。 例如，持久活动系统可以从客户端设备接收用户的活动数据。 永久活动系统可以基于接收到的活动数据生成状态信息。 此外，永久活动系统可以将状态信息提供给另一个客户端设备和/或介质，以使用户能够在另一个客户端设备和/或介质上无缝地恢复用户的活动。

公开(公告)号：US20160117740A1

公开(公告)日：2016-04-28

申请号：US14524335

申请日：2014-10-27

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0277 ,  G06Q30/0269 ,  G06Q50/01

Abstract: The present disclosure relates, in part, to an advertisement system that provides for the remarketing of products to a user within a social networking system. More specifically, the advertisement system can analyze a user's social networking profile, which can include information derived from user activity related to third-party content, to identify the user's interest in and/or association with a product previously marketed to the user. Using the user's social networking profile, the advertisement system can create a customized advertisement for the user for a product previously, marketed to the user and serve the customized advertisement to the user within the social networking system.

Abstract translation: 本公开部分地涉及向社交网络系统内的用户再次进行产品再营销的广告系统。 更具体地，广告系统可以分析用户的社交网络简档，其可以包括从与第三方内容相关的用户活动导出的信息，以识别用户对先前向用户销售的产品的兴趣和/或与之相关联。 使用用户的社交网络简档，广告系统可以为先前为用户销售的产品的用户创建定制广告，并且向社交网络系统内的用户服务定制广告。