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    Predicting latent metrics about user interactions with content based on combination of predicted user interactions with the content
    11.
    发明授权
    Predicting latent metrics about user interactions with content based on combination of predicted user interactions with the content 有权

    公开(公告)号：US11094021B2

    公开(公告)日：2021-08-17

    申请号：US15174865

    申请日：2016-06-06

    Applicant: Facebook, Inc.

    Inventor： Robert Oliver Burns Zeldin ,  Nathan John Davis ,  Anand Sumatilal Bhalgat ,  Harsh Doshi ,  Hao Song

    IPC: G06Q50/00 ,  G06Q30/08

    Abstract: An online system presenting content items to a user generates a model that predicts a latent metric describing user actions that occur at least a reasonable amount of time after presentation of content items. To determine the latent metric, the online system retrieves one or more models predicting likelihoods of the user performing various interactions when presented with the content items and determines weights associated with different retrieved models. Combining the weighted retrieved models generates a model for determining the latent metric. As the retrieved models are based on data accessible to the online system in less than the reasonable amount of time after presenting content items, weighing the retrieved models allows the online system to predict the latent metric describing user actions occurring after content items are presented. When selecting content items for the user, the online system accounts for the latent metric determined by the generated model.

    Determining bid amounts for presenting sponsored content to a user based on a likelihood of the user performing a conversion associated with the sponsored content
    12.
    发明授权
    Determining bid amounts for presenting sponsored content to a user based on a likelihood of the user performing a conversion associated with the sponsored content 有权

    公开(公告)号：US10318997B2

    公开(公告)日：2019-06-11

    申请号：US15136538

    申请日：2016-04-22

    Applicant: Facebook, Inc.

    Inventor： Anand Sumatilal Bhalgat

    IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

    Abstract: An online system receives a sponsored content item including a maximum amount of compensation for accessing the content, a budget, and a tracking mechanism identifying an action. When an opportunity to present sponsored content to a user eligible to be presented with the sponsored content item is identified, the online system determines a likelihood of the user performing the action identified by the tracking mechanism and an average likelihood of other users performing the action identified by the tracking mechanism. Based on the determined likelihood and the average likelihood, the online system determines a subsidy value. Additionally, the online system generates a penalty value inversely proportional to a number of the identified action that have been identified. The online system increases a bid amount by the subsidy value decreases the bid amount by the penalty value to determine whether to present the sponsored content item to the user.

    PLACEMENT EXPLORATION
    13.
    发明申请
    PLACEMENT EXPLORATION 审中-公开

    公开(公告)号：US20190026775A1

    公开(公告)日：2019-01-24

    申请号：US15652412

    申请日：2017-07-18

    Applicant: Facebook, Inc.

    Inventor： Anand Sumatilal Bhalgat ,  Hao Song ,  Ajay Ravindran

    IPC: G06Q30/02

    Abstract: A content delivery system adjusts bids across publishing channels to account for historical ratios that content was targeted to a content item's audience. A content campaign for users of a content delivery system is devised for two or more sponsored content providers. Targeting criteria for the content item is used to define an audience for the content item, and a sample group from that audience is chosen. The ratio of content impressions among the content providers is identified for the sample group among prior content presentations to these users. For the content item, based on the current ratio of presenting content across a secondary publishing channel and a benchmark publishing channel, a channel control factor is adjusted for the secondary publishing channel based on a numerical comparison of these two ratios. This adjusted channel control factor adjusts the bid price per impression for displaying content by the content campaign.

    PRESENTING AND ORDERING CONTENT ITEMS WITHIN A SCROLLABLE CONTENT UNIT TO A SOCIAL NETWORKING SYSTEM USER
    16.
    发明申请
    PRESENTING AND ORDERING CONTENT ITEMS WITHIN A SCROLLABLE CONTENT UNIT TO A SOCIAL NETWORKING SYSTEM USER 审中-公开
    在可滚动内容单元中呈现和排列内容项到社交网络系统用户

    公开(公告)号：US20160379250A1

    公开(公告)日：2016-12-29

    申请号：US14752040

    申请日：2015-06-26

    Applicant: Facebook, Inc.

    Inventor： Anand Sumatilal Bhalgat ,  Chinmay Deepak Karande

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0255 ,  G06Q30/0275 ,  G06Q50/01

    Abstract: A social networking system provides content items to a user via a feed that may include one or more sponsored content items. Multiple sponsored content items may be included in a set that is presented in the feed via a scrollable content unit that presents a sponsored content item from the set and presents additional sponsored content items from the set when user interaction is received. To place sponsored content items in the feed, the social networking system scores a set of sponsored content items based on prior user interactions with content presented via scrollable content units and a bid amount of a sponsored content item in the set. The set of sponsored content items is ranked among other sponsored content items based on its score. If the set of sponsored content items is selected for inclusion in the feed, the social networking system orders the sponsored content items in the set for presentation via the scrollable content unit.

    Abstract translation: 社交网络系统通过可以包括一个或多个赞助的内容项的馈送向用户提供内容项。 多个赞助的内容项目可以被包括在馈送中通过可滚动内容单元呈现的集合中，该可滚动内容单元从该集合呈现赞助的内容项目，并且当接收到用户交互时，从该集合中呈现附加的赞助内容项目。 为了将赞助的内容项目放在供稿中，社交网络系统基于与通过可滚动内容单元呈现的内容的先前用户交互以及该集合中的赞助内容项目的出价金额对一组赞助内容项进行评分。 基于其得分，赞助内容项目的集合被列为其他赞助内容项目。 如果所选择的赞助内容项目被包括在馈送中，则社交网络系统通过可滚动内容单元订购该组中的赞助内容项目以呈现呈现。

    Selecting Content for Presentation to Social Networking System Users Based On User Engagement with Content
    17.
    发明申请
    Selecting Content for Presentation to Social Networking System Users Based On User Engagement with Content 审中-公开
    选择用于基于用户与内容交互的社交网络系统用户演示的内容

    公开(公告)号：US20160358229A1

    公开(公告)日：2016-12-08

    申请号：US14731565

    申请日：2015-06-05

    Applicant: Facebook, Inc.

    Inventor： Anand Sumatilal Bhalgat ,  Shuo Li ,  Ke Pan ,  Justin Paul Parrella ,  Yi Tang

    IPC: G06Q30/02 ,  H04L12/58 ,  G06Q50/00 ,  H04L29/08

    CPC classification number: G06Q30/0275 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L51/32 ,  H04W4/21

    Abstract: A social networking system presents a content feed including organic content items and sponsored content items to a user. To maintain user interaction with the content feed, the social networking system determines probabilities of the user performing various types of interactions with a sponsored content item and accounts for the determined probabilities when selecting content items for presentation via the content feed. For example, the social networking system generates a value for the sponsored content item based on the determined probabilities and determines a score for the sponsored content item based on the value and a bid amount associated with the sponsored content item. When selecting content for the content feed, the social networking system evaluates the sponsored content item based on its associated score. Prior interactions between the user and previously presented content may be used when determining the score for the sponsored content item.

    Abstract translation: 社交网络系统向用户呈现包括有机内容项目和赞助内容项目的内容提要。 为了维持用户与内容馈送的交互，社交网络系统确定用户执行与赞助的内容项目的各种类型的交互的概率，并且在通过内容提要选择用于呈现的内容项时考虑所确定的概率。 例如，社交网络系统基于所确定的概率生成赞助内容项目的值，并且基于与赞助内容项目相关联的价值和出价金额来确定赞助内容项目的得分。 当为内容馈送选择内容时，社交网络系统基于其相关分数评估赞助的内容项目。 当确定赞助内容项目的分数时，可以使用用户和先前呈现的内容之间的先前交互。

    NORMALIZING USER INTERACTIONS FOR THIRD-PARTY SYSTEMS
    18.
    发明申请
    NORMALIZING USER INTERACTIONS FOR THIRD-PARTY SYSTEMS 审中-公开

    公开(公告)号：US20190172089A1

    公开(公告)日：2019-06-06

    申请号：US15829841

    申请日：2017-12-01

    Applicant: Facebook, Inc.

    Inventor： Junbiao Tang ,  Alexander Pivovarov ,  Anand Sumatilal Bhalgat ,  Janis Libeks ,  Hao Zhang ,  Yevgeniya Solyanik

    IPC: G06Q30/02

    Abstract: An online system determines an estimated conversion rate for sponsored content items placed on content publishers and on the online system. The estimated conversion rate can be determined by a machine learning model trained using data describing content campaigns, content publishers, and online system users. This data is collected by the online system from content publishers and/or content campaigns that report conversion rates to the online system. By determining a ratio of estimated conversion rates with third party content on the content publisher against those on the online system, the online system can determine a publisher quality score for that content publisher. The online system uses the publisher quality score to normalize third party value contributions toward placing sponsored content on content publishers and the online system. Thus, disparities in the intrinsic value across publishers are diminished as third party value contributions are normalized based on the publisher conversion rates.

    Pacing a budget for presenting sponsored content while limiting frequency of sponsored content presentation
    19.
    发明授权
    Pacing a budget for presenting sponsored content while limiting frequency of sponsored content presentation 有权

    公开(公告)号：US10176498B2

    公开(公告)日：2019-01-08

    申请号：US14986642

    申请日：2016-01-01

    Applicant: Facebook, Inc.

    Inventor： Anand Sumatilal Bhalgat

    IPC: G06Q30/00 ,  G06Q30/02

    Abstract: An advertising campaign received by an online system has a specified budget, a specified duration, and includes multiple advertisement requests that each include advertisements for presentation to users of the online system. An ad request included in the advertising campaign is associated with a frequency limit specifying a maximum number of times an advertisement from the ad request is shown to a user during the specified duration. When selecting advertisements for presentation to a user, the online system determines an adjustment value for the ad request's bid amount based on a number of times the advertisement from the ad request has been presented to the user, an amount of the duration that has lapsed, and the frequency limit associated with the ad request. The online system modifies the ad request's bid amount by the adjustment value and uses the modified bid amount when selecting advertisements for presentation to the user.

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