公开(公告)号：US20150170218A1

公开(公告)日：2015-06-18

申请号：US14133032

申请日：2013-12-18

Applicant: Yahoo! Inc.

Inventor： Supreeth RAO ,  Sundeep Narravula ,  Shivakumar Ningappa

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0269 ,  G06F16/35 ,  G06F16/9535

Abstract: A server system may include at least one non-transitory, processor-readable storage medium and at least one processor in communication with the at least one storage medium. The at least one storage medium may include at least one set of instructions for generating a value added in-stream contents (VAC) database for ad display. The at least one processor may be configured to execute the at least one set of instructions to receive an candidate article for display in a stream on a website; determine a sentiment of the candidate article towards a first subject matter associated with the article; classify the candidate article to a first type category based on the sentiment when the sentiment has a positive effect to a commercial success of a second subject matter; and generating a VAC database based on the first type category.

Abstract translation: 服务器系统可以包括与至少一个存储介质通信的至少一个非暂时的处理器可读存储介质和至少一个处理器。 所述至少一个存储介质可以包括用于生成用于广告显示的增值流内容（VAC）数据库的至少一组指令。 所述至少一个处理器可以被配置为执行所述至少一组指令以接收用于在网站上的流中显示的候选物品; 确定候选文章对与该文章相关的第一主题的感觉; 当情绪对第二主题的商业成功有积极影响时，基于情绪将候选文章分类为第一类别类别; 以及基于所述第一类型类型生成VAC数据库。

公开(公告)号：US20160180406A1

公开(公告)日：2016-06-23

申请号：US14576129

申请日：2014-12-18

Applicant: Yahoo!, Inc.

Inventor： Sudhir Chauhan ,  Yogesh Kumar Agrawal ,  Shivakumar Ningappa ,  Sundeep Narravula ,  Ashutosh Kumar

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0276 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q30/0275 ,  H04L67/02

Abstract: One or more systems and/or techniques for generating a combined advertisement are described herein. A primary advertisement associated with a primary advertiser may be accessed. A primary attribute for the primary advertisement may be defined (e.g., a car advertisement may target teenage boys). A first spot advertisement associated with a first advertiser may be selected based upon the primary attribute of the primary advertisement (e.g., a car tuning advertisement that also targets teenage boys). A combined advertisement may be generated based upon the first spot advertisement and the primary advertisement. In an example, the combined advertisement may be displayed to a consumer based upon a determination that the consumer corresponds to the primary attribute (e.g., a teenage boy visiting a website). In this way, multiple advertisements (e.g., having similar attributes/goals) may be provided through a single combined advertisement.

Abstract translation: 这里描述了用于生成组合广告的一个或多个系统和/或技术。 可以访问与主要广告商相关联的主要广告。 可以定义主要广告的主要属性（例如，汽车广告可能针对少年男孩）。 可以基于主要广告的主要属性（例如，也针对十几岁的男孩的汽车调优广告）来选择与第一广告商相关联的第一个现场广告。 可以基于第一点广告和主广告来生成组合广告。 在一个示例中，基于消费者对应于主要属性（例如，访问网站的十几岁的男孩）的确定，可以向消费者显示组合的广告。 以这种方式，可以通过单个组合广告来提供多个广告（例如，具有相似属性/目标）。

公开(公告)号：US20150039424A1

公开(公告)日：2015-02-05

申请号：US13953870

申请日：2013-07-30

Applicant: YAHOO! INC

Inventor： Sundeep Narravula ,  Rahul Chugh ,  Supreeth Rao ,  Shivakumar Ningappa

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0257

Abstract: Disclosed is a system and method for providing automated micro-targeted advertisements to a small group of engaged users based on the users' interactions with each other. The systems and methods disclosed provide relevant advertisements to members of a small targeted online group, where the members of the group share common interests, behaviors, preferences, online activities, and the like. The advertisements include calls to action for a receiving user to consummate a transaction, which encourages product (or brand) engagement by specifically identifying friends (or other users who have an established relationship with the user) that may be interested in a product, thereby, providing an initial dialogue between the friends over the targeted product.

Abstract translation: 公开了一种系统和方法，用于基于用户彼此的相互作用向一小组已接触的用户提供自动化微目标广告。 所公开的系统和方法向小型针对性在线小组的成员提供相关广告，其中该组的成员具有共同的兴趣，行为，偏好，在线活动等。 广告包括接收用户完成交易的行动呼吁，其通过专门识别可能对产品感兴趣的朋友（或与用户建立关系的其他用户）来鼓励产品（或品牌）参与， 在目标产品之间提供朋友之间的初步对话。

公开(公告)号：US20160026520A1

公开(公告)日：2016-01-28

申请号：US14444821

申请日：2014-07-28

Applicant: Yahoo! Inc.

Inventor： Brian Bouta ,  Frank Teoh ,  Shivakumar Ningappa

IPC: G06F11/07

CPC classification number: G06F11/0709 ,  G06F11/076 ,  G06F11/30

Abstract: In one embodiment, data received from one or more streaming data sources may be monitored by one or more devices. A rate of change in flow of the data received from the one or more streaming data sources may be ascertained. It may be determined whether the rate of change in flow of the data received from the one or more streaming data sources exceeds a threshold rate. Transmission of an alert may be initiated according to a result of determining whether the rate of change in the flow of the data received from the one or more streaming data sources exceeds the threshold rate.

Abstract translation: 在一个实施例中，从一个或多个流数据源接收的数据可以被一个或多个设备监视。 可以确定从一个或多个流数据源接收的数据的流量变化率。 可以确定从一个或多个流数据源接收的数据的流量变化率是否超过阈值率。 可以根据确定从一个或多个流数据源接收到的数据的流量变化率是否超过阈值率的结果来发起警报的传输。

公开(公告)号：US20150304367A1

公开(公告)日：2015-10-22

申请号：US14255576

申请日：2014-04-17

Applicant: YAHOO! INC.

Inventor： Chris Chan ,  Tony Hairr ,  Shatakshi Goyal ,  Clarence Leung ,  Katrina Tempero ,  Shivakumar Ningappa

IPC: H04L29/06 ,  H04L29/08 ,  G06F17/30

CPC classification number: H04L67/10 ,  G06Q30/0269 ,  G06Q30/0271 ,  G06Q50/01 ,  H04L67/22 ,  H04L67/306

Abstract: Content items are provided to users and their interactions with the provided content items are recorded in respective user profiles. The users' interactions thus recorded over time are analyzed to determine if the users have a balanced information intake. A reading habit score is determined for a user based various criteria. The user's reading habit score is analyzed to determine if the user's habits indicate a balance in the user's content consumption. If the user's reading habit score indicates an imbalance in the user's content consumption, suggestions are provided to the user for achieving a more balanced reading habit and thereby improving the user's reading habit score.

Abstract translation: 向用户提供内容项目，并且将它们与所提供的内容项目的交互记录在相应的用户简档中。 分析由此记录的用户的交互时间，以确定用户是否具有平衡的信息摄取。 根据各种标准为用户确定阅读习惯评分。 分析用户的阅读习惯分数，以确定用户的习惯是否表示用户内容消费的平衡。 如果用户的阅读习惯分数表示用户内容消费的不平衡，则向用户提供建议以实现更平衡的阅读习惯，从而改善用户的阅读习惯评分。

公开(公告)号：US10162692B2

公开(公告)日：2018-12-25

申请号：US14444821

申请日：2014-07-28

Applicant: Yahoo! Inc.

Inventor： Brian Bouta ,  Frank Teoh ,  Shivakumar Ningappa

IPC: G06F11/07 ,  G06F11/30

Abstract: In one embodiment, data received from one or more streaming data sources may be monitored by one or more devices. A rate of change in flow of the data received from the one or more streaming data sources may be ascertained. It may be determined whether the rate of change in flow of the data received from the one or more streaming data sources exceeds a threshold rate. Transmission of an alert may be initiated according to a result of determining whether the rate of change in the flow of the data received from the one or more streaming data sources exceeds the threshold rate.

公开(公告)号：US09942332B2

公开(公告)日：2018-04-10

申请号：US14539324

申请日：2014-11-12

Applicant: Yahoo!, Inc.

Inventor： Chris Chan ,  Shivakumar Ningappa ,  Shatakshi Goyal ,  Katrina Kimball Clark Tempero ,  Yu-Chin Tai ,  Ameya Barsode ,  Clarence Lok Him Leung

IPC: G06F7/04 ,  H04L29/08 ,  H04L29/06

CPC classification number: H04L67/18 ,  H04L63/083

Abstract: A method and/or technique for geolocation safety awareness is provided herein. When a user, having a client device, travels to a location, threats associated with that location may not be known to the user. To determine a safety of the location, the location of a client device may be determined. A search for safety information about the location may be performed, and a threat level may be determined based upon the safety information. When the threat level exceeds a threat threshold, a security operation may be performed. The security operation may comprise presenting a warning notice to the user and/or activating a security timer.

公开(公告)号：US09661100B2

公开(公告)日：2017-05-23

申请号：US14320620

申请日：2014-06-30

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Sundeep Narravula ,  Shivakumar Ningappa

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/30 ,  H04N21/25 ,  H04N21/258 ,  H04N21/2668 ,  H04N21/81 ,  H04N21/8352 ,  H04N21/858

CPC classification number: H04L67/32 ,  G06F17/30893 ,  H04N21/251 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/812 ,  H04N21/8352 ,  H04N21/8586

Abstract: Software on a content-aggregation website obtains a resource associated with a podcast from a website publishing the podcast and stores it e resource on the content-aggregation website. The software adds the resource as a leaf node to a taxonomy generated by the content-aggregation website. The addition is based on data associated with the podcast. The non-leaf nodes in the taxonomy are categories of content. The software determines that a user of the content-aggregation website is qualified as to at least one category that includes the resource as a leaf node. The determination is based at least in part on feedback from the user that includes a viewing or listening history for the user. Then the software serves the resource to the user in a content stream published by the content-aggregation website, based at least in part on a personalization score associated with the resource.

公开(公告)号：US20160134644A1

公开(公告)日：2016-05-12

申请号：US14539324

申请日：2014-11-12

Applicant: Yahoo!, Inc.

Inventor： Chris Chan ,  Shivakumar Ningappa ,  Shatakshi Goyal ,  Katrina Kimball Clark Tempero ,  Yu-Chin Tai ,  Ameya Barsode ,  Clarence Lok Him Leung

IPC: H04L29/06 ,  H04L29/08

CPC classification number: H04L67/18 ,  H04L63/083

Abstract: A method and/or technique for geolocation safety awareness is provided herein. When a user, having a client device, travels to a location, threats associated with that location may not be known to the user. To determine a safety of the location, the location of a client device may be determined. A search for safety information about the location may be performed, and a threat level may be determined based upon the safety information. When the threat level exceeds a threat threshold, a security operation may be performed. The security operation may comprise presenting a warning notice to the user and/or activating a security timer.

Abstract translation: 本文提供了一种用于地理位置安全意识的方法和/或技术。 当具有客户端设备的用户行进到位置时，与该位置相关联的威胁可能不是用户所知的。 为了确定位置的安全性，可以确定客户端设备的位置。 可以执行关于位置的安全信息的搜索，并且可以基于安全信息来确定威胁级别。 当威胁级别超过威胁阈值时，可以执行安全操作。 安全操作可以包括向用户呈现警告通知和/或激活安全定时器。

公开(公告)号：US20150381682A1

公开(公告)日：2015-12-31

申请号：US14320620

申请日：2014-06-30

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Sundeep Narravula ,  Shivakumar Ningappa

IPC: H04L29/06 ,  H04L29/08 ,  G06F17/30

CPC classification number: H04L67/32 ,  G06F17/30893 ,  H04N21/251 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/812 ,  H04N21/8352 ,  H04N21/8586

Abstract: Software on a content-aggregation website obtains a resource associated with a podcast from a website publishing the podcast and stores it e resource on the content-aggregation website. The software adds the resource as a leaf node to a taxonomy generated by the content-aggregation website. The addition is based on data associated with the podcast. The non-leaf nodes in the taxonomy are categories of content. The software determines that a user of the content aggregation website is qualified as to at least one category that includes the resource as a leaf node. The determination is based at least in part on feedback from the user that includes a viewing or listening history for the user. Then the software serves the resource to the user in a content stream published by the content-aggregation website, based at least in part on a personalization score associated with the resource.

Abstract translation: 内容聚合网站上的软件从发布播客的网站获取与播客相关的资源，并将其存储在内容聚合网站上。 该软件将资源作为叶节点添加到由内容聚合网站生成的分类法。 该添加是基于与播客相关联的数据。 分类中的非叶节点是内容的类别。 该软件确定内容聚合网站的用户对包含作为叶节点的资源的至少一个类别进行限定。 该确定至少部分地基于来自用户的反馈，其包括用户的观看或收听历史。 然后，该软件至少部分地基于与资源相关联的个性化分数，向内容聚合网站发布的内容流中的用户提供资源。