公开(公告)号：US20180158082A1

公开(公告)日：2018-06-07

申请号：US15370697

申请日：2016-12-06

Applicant: Yahoo! Inc.

Inventor： Sundeep Narravula ,  Nirupama Appikatala ,  Sudhir Chauhan ,  Miao Chen

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0203 ,  G06Q50/01

Abstract: The present teaching relates to managing online experiments. In one example, a plurality of experiment layers is created with respect to a plurality of online users. Each experiment layer includes at least one experiment each of which includes one or more buckets associated with respective features to be experimented on. Each of the plurality of online users is assigned to a corresponding bucket in each experiment layer, such that the user is simultaneously associated with multiple experiments in different layers. User event data related to the plurality of experiment layers are collected from the plurality of online users. One or more contaminated buckets are automatically detected based on the user event data.

公开(公告)号：US20150170218A1

公开(公告)日：2015-06-18

申请号：US14133032

申请日：2013-12-18

Applicant: Yahoo! Inc.

Inventor： Supreeth RAO ,  Sundeep Narravula ,  Shivakumar Ningappa

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0269 ,  G06F16/35 ,  G06F16/9535

Abstract: A server system may include at least one non-transitory, processor-readable storage medium and at least one processor in communication with the at least one storage medium. The at least one storage medium may include at least one set of instructions for generating a value added in-stream contents (VAC) database for ad display. The at least one processor may be configured to execute the at least one set of instructions to receive an candidate article for display in a stream on a website; determine a sentiment of the candidate article towards a first subject matter associated with the article; classify the candidate article to a first type category based on the sentiment when the sentiment has a positive effect to a commercial success of a second subject matter; and generating a VAC database based on the first type category.

Abstract translation: 服务器系统可以包括与至少一个存储介质通信的至少一个非暂时的处理器可读存储介质和至少一个处理器。 所述至少一个存储介质可以包括用于生成用于广告显示的增值流内容（VAC）数据库的至少一组指令。 所述至少一个处理器可以被配置为执行所述至少一组指令以接收用于在网站上的流中显示的候选物品; 确定候选文章对与该文章相关的第一主题的感觉; 当情绪对第二主题的商业成功有积极影响时，基于情绪将候选文章分类为第一类别类别; 以及基于所述第一类型类型生成VAC数据库。

公开(公告)号：US10769662B2

公开(公告)日：2020-09-08

申请号：US14832115

申请日：2015-08-21

Applicant: Yahoo!, Inc.

Inventor： Sundeep Narravula ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: G06Q30/02

Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.

公开(公告)号：US20160180406A1

公开(公告)日：2016-06-23

申请号：US14576129

申请日：2014-12-18

Applicant: Yahoo!, Inc.

Inventor： Sudhir Chauhan ,  Yogesh Kumar Agrawal ,  Shivakumar Ningappa ,  Sundeep Narravula ,  Ashutosh Kumar

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0276 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q30/0275 ,  H04L67/02

Abstract: One or more systems and/or techniques for generating a combined advertisement are described herein. A primary advertisement associated with a primary advertiser may be accessed. A primary attribute for the primary advertisement may be defined (e.g., a car advertisement may target teenage boys). A first spot advertisement associated with a first advertiser may be selected based upon the primary attribute of the primary advertisement (e.g., a car tuning advertisement that also targets teenage boys). A combined advertisement may be generated based upon the first spot advertisement and the primary advertisement. In an example, the combined advertisement may be displayed to a consumer based upon a determination that the consumer corresponds to the primary attribute (e.g., a teenage boy visiting a website). In this way, multiple advertisements (e.g., having similar attributes/goals) may be provided through a single combined advertisement.

Abstract translation: 这里描述了用于生成组合广告的一个或多个系统和/或技术。 可以访问与主要广告商相关联的主要广告。 可以定义主要广告的主要属性（例如，汽车广告可能针对少年男孩）。 可以基于主要广告的主要属性（例如，也针对十几岁的男孩的汽车调优广告）来选择与第一广告商相关联的第一个现场广告。 可以基于第一点广告和主广告来生成组合广告。 在一个示例中，基于消费者对应于主要属性（例如，访问网站的十几岁的男孩）的确定，可以向消费者显示组合的广告。 以这种方式，可以通过单个组合广告来提供多个广告（例如，具有相似属性/目标）。

公开(公告)号：US20150039424A1

公开(公告)日：2015-02-05

申请号：US13953870

申请日：2013-07-30

Applicant: YAHOO! INC

Inventor： Sundeep Narravula ,  Rahul Chugh ,  Supreeth Rao ,  Shivakumar Ningappa

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0257

Abstract: Disclosed is a system and method for providing automated micro-targeted advertisements to a small group of engaged users based on the users' interactions with each other. The systems and methods disclosed provide relevant advertisements to members of a small targeted online group, where the members of the group share common interests, behaviors, preferences, online activities, and the like. The advertisements include calls to action for a receiving user to consummate a transaction, which encourages product (or brand) engagement by specifically identifying friends (or other users who have an established relationship with the user) that may be interested in a product, thereby, providing an initial dialogue between the friends over the targeted product.

Abstract translation: 公开了一种系统和方法，用于基于用户彼此的相互作用向一小组已接触的用户提供自动化微目标广告。 所公开的系统和方法向小型针对性在线小组的成员提供相关广告，其中该组的成员具有共同的兴趣，行为，偏好，在线活动等。 广告包括接收用户完成交易的行动呼吁，其通过专门识别可能对产品感兴趣的朋友（或与用户建立关系的其他用户）来鼓励产品（或品牌）参与， 在目标产品之间提供朋友之间的初步对话。

公开(公告)号：US09661100B2

公开(公告)日：2017-05-23

申请号：US14320620

申请日：2014-06-30

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Sundeep Narravula ,  Shivakumar Ningappa

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/30 ,  H04N21/25 ,  H04N21/258 ,  H04N21/2668 ,  H04N21/81 ,  H04N21/8352 ,  H04N21/858

CPC classification number: H04L67/32 ,  G06F17/30893 ,  H04N21/251 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/812 ,  H04N21/8352 ,  H04N21/8586

Abstract: Software on a content-aggregation website obtains a resource associated with a podcast from a website publishing the podcast and stores it e resource on the content-aggregation website. The software adds the resource as a leaf node to a taxonomy generated by the content-aggregation website. The addition is based on data associated with the podcast. The non-leaf nodes in the taxonomy are categories of content. The software determines that a user of the content-aggregation website is qualified as to at least one category that includes the resource as a leaf node. The determination is based at least in part on feedback from the user that includes a viewing or listening history for the user. Then the software serves the resource to the user in a content stream published by the content-aggregation website, based at least in part on a personalization score associated with the resource.

公开(公告)号：US20170053313A1

公开(公告)日：2017-02-23

申请号：US14832115

申请日：2015-08-21

Applicant: Yahoo!, Inc.

Inventor： Sundeep Narravula ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/0275

Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.

Abstract translation: 如本文所提供的，主要内容提供商（例如，书籍零售商）可以向允许的内容提供商（例如，新颖的标题）提供包括未发布的内容和关键字（例如，小说标题）的产品的活动（例如，小说） （例如小说的出版者）。 允许的内容提供商可以被提供出价关键字的选项。 响应于主要内容提供商接受的投标，累积出价是根据主要内容提供商和投标的现有投标的累积确定的。 可以基于第二主要内容提供商针对该关键字的累积出价超过第二出价来选择向用户提供第二主要内容提供商的未发布内容，但不是第二未发布的内容。 以这种方式，可以识别可以与用户相关的内容并将其提供给用户。

公开(公告)号：US20150381682A1

公开(公告)日：2015-12-31

申请号：US14320620

申请日：2014-06-30

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Sundeep Narravula ,  Shivakumar Ningappa

IPC: H04L29/06 ,  H04L29/08 ,  G06F17/30

CPC classification number: H04L67/32 ,  G06F17/30893 ,  H04N21/251 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/812 ,  H04N21/8352 ,  H04N21/8586

Abstract: Software on a content-aggregation website obtains a resource associated with a podcast from a website publishing the podcast and stores it e resource on the content-aggregation website. The software adds the resource as a leaf node to a taxonomy generated by the content-aggregation website. The addition is based on data associated with the podcast. The non-leaf nodes in the taxonomy are categories of content. The software determines that a user of the content aggregation website is qualified as to at least one category that includes the resource as a leaf node. The determination is based at least in part on feedback from the user that includes a viewing or listening history for the user. Then the software serves the resource to the user in a content stream published by the content-aggregation website, based at least in part on a personalization score associated with the resource.

Abstract translation: 内容聚合网站上的软件从发布播客的网站获取与播客相关的资源，并将其存储在内容聚合网站上。 该软件将资源作为叶节点添加到由内容聚合网站生成的分类法。 该添加是基于与播客相关联的数据。 分类中的非叶节点是内容的类别。 该软件确定内容聚合网站的用户对包含作为叶节点的资源的至少一个类别进行限定。 该确定至少部分地基于来自用户的反馈，其包括用户的观看或收听历史。 然后，该软件至少部分地基于与资源相关联的个性化分数，向内容聚合网站发布的内容流中的用户提供资源。

公开(公告)号：US20140229289A1

公开(公告)日：2014-08-14

申请号：US13766553

申请日：2013-02-13

Applicant: YAHOO! INC.

Inventor： Supreeth Hosur Nagesh Rao ,  Shivakumar Ningappa ,  Sundeep Narravula ,  Rahul Chugh

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241

Abstract: In one embodiment, a group of two or more individuals may be identified. A group profile associated with the group of two or more individuals may be obtained. One or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals may be identified based, at least in part, upon the group profile. The one or more content items and/or one or more advertisements may be provided for access by the group of two or more individuals.

Abstract translation: 在一个实施方案中，可以鉴定一组两个或多个个体。 可以获得与两个或更多个体的组相关联的组轮廓。 可以至少部分地基于组简档来识别适合于向两个或更多个人的组呈现的一个或多个内容项和/或一个或多个广告。 可以提供一个或多个内容项目和/或一个或多个广告用于由两个或更多个人的组访问。