公开(公告)号：US11140095B2

公开(公告)日：2021-10-05

申请号：US14591204

申请日：2015-01-07

Applicant: Yahoo!, Inc.

Inventor： Shashank Bhide ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: H04L12/911 ,  G06F9/00 ,  H04L12/927

Abstract: One or more methods and/or techniques for content resource allocation are provided herein. A user, of a client device, may access content. Real time user traffic associated with accessing the content may be determined. A trend may be identified from the real time user traffic for the content. The real time user traffic may be indicative of an amount of the content distribution resources used to provide a threshold level of service to users. Responsive to the trend indicating a projected increase in real time user traffic for the content, the content distribution resources may be allocated to the content based upon the projected increase, such that the allocated content distribution resources provide the threshold level of service to the user.

公开(公告)号：US20180158082A1

公开(公告)日：2018-06-07

申请号：US15370697

申请日：2016-12-06

Applicant: Yahoo! Inc.

Inventor： Sundeep Narravula ,  Nirupama Appikatala ,  Sudhir Chauhan ,  Miao Chen

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0203 ,  G06Q50/01

Abstract: The present teaching relates to managing online experiments. In one example, a plurality of experiment layers is created with respect to a plurality of online users. Each experiment layer includes at least one experiment each of which includes one or more buckets associated with respective features to be experimented on. Each of the plurality of online users is assigned to a corresponding bucket in each experiment layer, such that the user is simultaneously associated with multiple experiments in different layers. User event data related to the plurality of experiment layers are collected from the plurality of online users. One or more contaminated buckets are automatically detected based on the user event data.

公开(公告)号：US10769662B2

公开(公告)日：2020-09-08

申请号：US14832115

申请日：2015-08-21

Applicant: Yahoo!, Inc.

Inventor： Sundeep Narravula ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: G06Q30/02

Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.

公开(公告)号：US20160180406A1

公开(公告)日：2016-06-23

申请号：US14576129

申请日：2014-12-18

Applicant: Yahoo!, Inc.

Inventor： Sudhir Chauhan ,  Yogesh Kumar Agrawal ,  Shivakumar Ningappa ,  Sundeep Narravula ,  Ashutosh Kumar

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0276 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q30/0275 ,  H04L67/02

Abstract: One or more systems and/or techniques for generating a combined advertisement are described herein. A primary advertisement associated with a primary advertiser may be accessed. A primary attribute for the primary advertisement may be defined (e.g., a car advertisement may target teenage boys). A first spot advertisement associated with a first advertiser may be selected based upon the primary attribute of the primary advertisement (e.g., a car tuning advertisement that also targets teenage boys). A combined advertisement may be generated based upon the first spot advertisement and the primary advertisement. In an example, the combined advertisement may be displayed to a consumer based upon a determination that the consumer corresponds to the primary attribute (e.g., a teenage boy visiting a website). In this way, multiple advertisements (e.g., having similar attributes/goals) may be provided through a single combined advertisement.

Abstract translation: 这里描述了用于生成组合广告的一个或多个系统和/或技术。 可以访问与主要广告商相关联的主要广告。 可以定义主要广告的主要属性（例如，汽车广告可能针对少年男孩）。 可以基于主要广告的主要属性（例如，也针对十几岁的男孩的汽车调优广告）来选择与第一广告商相关联的第一个现场广告。 可以基于第一点广告和主广告来生成组合广告。 在一个示例中，基于消费者对应于主要属性（例如，访问网站的十几岁的男孩）的确定，可以向消费者显示组合的广告。 以这种方式，可以通过单个组合广告来提供多个广告（例如，具有相似属性/目标）。

公开(公告)号：US20160197848A1

公开(公告)日：2016-07-07

申请号：US14591204

申请日：2015-01-07

Applicant: Yahoo!, Inc.

Inventor： Shashank Bhide ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: H04L12/911 ,  H04L12/26 ,  H04L29/08

Abstract: One or more methods and/or techniques for content resource allocation are provided herein. A user, of a client device, may access content. Real time user traffic associated with accessing the content may be determined. A trend may be identified from the real time user traffic for the content. The real time user traffic may be indicative of an amount of the content distribution resources used to provide a threshold level of service to users. Responsive to the trend indicating a projected increase in real time user traffic for the content, the content distribution resources may be allocated to the content based upon the projected increase, such that the allocated content distribution resources provide the threshold level of service to the user.

Abstract translation: 本文提供了一种或多种用于内容资源分配的方法和/或技术。 客户端设备的用户可以访问内容。 可以确定与访问内容相关联的实时用户流量。 可以从内容的实时用户流量中识别趋势。 实时用户流量可以指示用于向用户提供阈值服务水平的内容分发资源的量。 响应于表示内容的实时用户流量的预计增加的趋势，可以基于预测的增加将内容分发资源分配给内容，使得所分配的内容分发资源为用户提供阈值服务等级。

公开(公告)号：US20170053313A1

公开(公告)日：2017-02-23

申请号：US14832115

申请日：2015-08-21

Applicant: Yahoo!, Inc.

Inventor： Sundeep Narravula ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/0275

Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.

Abstract translation: 如本文所提供的，主要内容提供商（例如，书籍零售商）可以向允许的内容提供商（例如，新颖的标题）提供包括未发布的内容和关键字（例如，小说标题）的产品的活动（例如，小说） （例如小说的出版者）。 允许的内容提供商可以被提供出价关键字的选项。 响应于主要内容提供商接受的投标，累积出价是根据主要内容提供商和投标的现有投标的累积确定的。 可以基于第二主要内容提供商针对该关键字的累积出价超过第二出价来选择向用户提供第二主要内容提供商的未发布内容，但不是第二未发布的内容。 以这种方式，可以识别可以与用户相关的内容并将其提供给用户。