公开(公告)号：US20140012660A1

公开(公告)日：2014-01-09

申请号：US13973665

申请日：2013-08-22

Applicant: Yahoo! Inc.

Inventor： Sai-Ming Li ,  Jack Xie

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0273

Abstract: A method in a networked system for comparing advertising products includes a processor configured to sampling an impression inventory database to produce a first set of impression samples represented by a first product, and a second set of impression samples represented by a second product. The processor is also configured to determine the percentage of the first set of impression samples that are represented by a second product and also the percentage of the second set of impression samples that are represented by the first product. The processor selects the minimum percentage of the two percentages, where the minimum percentage defines the similarity between the first product and the second product.

Abstract translation: 用于比较广告产品的联网系统中的方法包括处理器，其被配置为对曝光库存数据库进行采样以产生由第一产品表示的第一组印象样本，以及由第二产品表示的第二组印象样本。 处理器还被配置为确定由第二产品表示的第一组印象样本的百分比，以及由第一产品表示的第二组印象样本的百分比。 处理器选择两个百分比的最小百分比，其中最小百分比定义第一个产品和第二个产品之间的相似度。

公开(公告)号：US20140058845A1

公开(公告)日：2014-02-27

申请号：US13969223

申请日：2013-08-16

Applicant: Yahoo Inc.

Inventor： Darshan V. Kantak ,  Sai-Ming Li ,  Michael A. Schwarz ,  R. Preston McAfee ,  Jack Z. Xie

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0269 ,  G06Q30/0283

Abstract: Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.

Abstract translation: 公开了用于定价在线广告库存的装置和方法的装置和方法。 在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定 每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。