公开(公告)号：US20140122253A1

公开(公告)日：2014-05-01

申请号：US13664041

申请日：2012-10-30

Applicant: John Stattler ,  YAHOO! INC.

Inventor： Sergei Vassilvitskii ,  Eric Bax ,  R. Preston McAfee ,  Mohammad Mahdian

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0275

Abstract: A system and method for implementing bid adjustments in an online advertisement exchange are disclosed. A plurality of bids from a plurality of advertisers may be received for an online advertisement opportunity. A first advertiser may be associated with a first bid bias value. In some embodiments, if the first advertiser is associated with a first bid bias value, then the bid received from the first advertiser may be adjusted based on the first bid bias value. For example, an adjusted bid may be calculated based on the bid received from the first advertiser and the first bid bias value. The online advertisement exchange may conduct an online auction with the adjusted bid from the first advertiser. If the first advertiser wins the auction based on the adjusted bid, then the first advertiser may be charged the value of the bid received from the first advertiser instead of the adjusted bid value.

Abstract translation: 披露了在线广告交易中实施投标调整的系统和方法。 可以接收来自多个广告商的多个出价用于在线广告机会。 第一个广告商可以与第一出价偏倚值相关联。 在一些实施例中，如果第一广告主与第一投标偏倚值相关联，则可以基于第一投标偏倚值来调整从第一广告商接收的投标。 例如，可以基于从第一广告主收到的出价和第一出价偏好值来计算调整后的出价。 在线广告交易所可以通过第一个广告客户的调整后的出价进行在线拍卖。 如果第一个广告客户根据调整后的出价赢得竞价，则可以向第一个广告客户收取从第一个广告客户而不是调整的出价值收到的投标价值。

公开(公告)号：US20170177383A1

公开(公告)日：2017-06-22

申请号：US15452581

申请日：2017-03-07

Applicant: Yahoo! Inc.

Inventor： Marco de Sa ,  Elizabeth F. Churchill ,  R. Preston McAfee ,  David Ayman Shamma

IPC: G06F9/44 ,  G06F3/01 ,  G06F3/16 ,  G06F3/0488

CPC classification number: G06F9/451 ,  G06F3/017 ,  G06F3/0488 ,  G06F3/04883 ,  G06F3/167

Abstract: Users are enabled to define and modify mappings between (1) gestures and (2) actions performed by one or more computing devices in response to a device detecting performance of a gesture. A generalized gesture-to-action mapping framework allows users to intuitively define and modify such mappings. In response to a device detecting the performance of a particular gesture, one or more devices may cause the execution of one or more device actions based on a set of user-defined gesture-to-action mappings.

公开(公告)号：US20140058845A1

公开(公告)日：2014-02-27

申请号：US13969223

申请日：2013-08-16

Applicant: Yahoo Inc.

Inventor： Darshan V. Kantak ,  Sai-Ming Li ,  Michael A. Schwarz ,  R. Preston McAfee ,  Jack Z. Xie

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0269 ,  G06Q30/0283

Abstract: Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.

Abstract translation: 公开了用于定价在线广告库存的装置和方法的装置和方法。 在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定 每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。

公开(公告)号：US20160358227A1

公开(公告)日：2016-12-08

申请号：US15242338

申请日：2016-08-19

Applicant: Yahoo! Inc.

Inventor： R. Preston McAfee ,  Daniel Goldstein ,  Siddharth Suri

IPC: G06Q30/02

CPC classification number: G06Q30/0272 ,  G06Q30/02 ,  G06Q30/0277

Abstract: The amount of time that a web page is displayed by a browser is tracked. The amount that is charged to a content provider, whose content item is contained within the web page, is determined based on this amount of time. One way of tracking this amount of time is by tracking the amount of time that passes in between the moment that the web page is loaded by the web browser and the moment in which the web page goes out of focus. If the web page is displayed for less than a specified minimum amount of time during a first session, then the content item is displayed again during a second session. Once the content item has been displayed for a specified maximum amount of time, the content item is replaced with another content item on the web page.

Abstract translation: 跟踪浏览器显示网页的时间量。 基于该时间量确定向内容提供商收取其内容项目包含在网页内的金额。 跟踪这段时间的一种方法是跟踪网页浏览器加载网页的时刻与网页脱离焦点的时刻之间的时间量。 如果在第一次会话期间网页被显示少于指定的最小时间量，则在第二会话期间内容项被再次显示。 一旦内容项被显示指定的最大时间量，内容项就被网页上的另一个内容项替换。