公开(公告)号：US20140058845A1

公开(公告)日：2014-02-27

申请号：US13969223

申请日：2013-08-16

Applicant: Yahoo Inc.

Inventor： Darshan V. Kantak ,  Sai-Ming Li ,  Michael A. Schwarz ,  R. Preston McAfee ,  Jack Z. Xie

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0269 ,  G06Q30/0283

Abstract: Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.

Abstract translation: 公开了用于定价在线广告库存的装置和方法的装置和方法。 在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定 每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。