公开(公告)号：US20150278883A1

公开(公告)日：2015-10-01

申请号：US14585783

申请日：2014-12-30

Applicant: YAHOO! INC.

Inventor： Stergios STERGIOU ,  Herve MARCELLINI ,  Sreenivasulu Jaladanki

IPC: G06Q30/02 ,  G06F17/22 ,  H04L29/08

CPC classification number: G06Q30/0277 ,  G06F17/227 ,  H04L67/02

Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document. A configuration XPath is obtained identifying, as of a configuration time, a node within the Document Object Model as a native advertisement placement candidate container. Additional information is obtained regarding native advertisement placement candidate containers within the Document Object Model, and an injection XPath, identifying a node within the Document Object Model as a native advertisement placement candidate container, is generated at an injection time, subsequent to the configuration time, based on the configuration XPath and the additional information. The additional information may include information regarding at least one of a title element, description element and image element identified by a user as being associated with native advertisement placement candidate containers. Generating the injection XPath may include removing a numerical identifier from one or more tags of the configuration XPath.

Abstract translation: 提供了包括获得HTML文档的文档对象模型的技术。 获得配置XPath是从配置时间将文档对象模型中的节点标识为本地广告布局候选容器。 获得关于文档对象模型内的本地广告放置候选容器的附加信息，并且在配置时间之后的注入时间生成将文档对象模型中的节点标识为本地广告布局候选容器的注入XPath， 基于XPath和附加信息的配置。 附加信息可以包括关于由用户标识为与本地广告布局候选容器相关联的标题元素，描述元素和图像元素中的至少一个的信息。 生成注入XPath可能包括从配置XPath的一个或多个标签中删除数字标识符。

公开(公告)号：US20150278847A1

公开(公告)日：2015-10-01

申请号：US14252529

申请日：2014-04-14

Applicant: Yahoo! Inc.

Inventor： Stergios STERGIOU ,  Herve MARCELLINI ,  Sandeep THIRUMALAI

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q30/0277

Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. With some techniques, the analysis includes identifying a deepest set of nodes in the Document Object Model, corresponding to a particular tag sequence, whose cardinality is no less than a cardinality of a set of nodes in the Document Object Model, corresponding to a particular tag sequence, corresponding to the identified elements. Some techniques may utilize XPaths in the analysis.

Abstract translation: 提供了包括获得HTML文档的文档对象模型（例如发布者的网页）的技术。 可以识别与本地广告布局候选容器相关联的Document对象模型的元素。 至少部分地基于与文档对象模型相关联的分析，并且利用至少一些所识别的元素，可以确定一个或多个本机广告布置候选容器。 使用一些技术，分析包括识别文档对象模型中对应于特定标签序列的最深集合的节点，其特征标签序列的基数不小于文档对象模型中对应于特定标签的一组节点的基数 序列，对应于识别的元素。 一些技术可能会在分析中使用XPath。

公开(公告)号：US20150278387A1

公开(公告)日：2015-10-01

申请号：US14252501

申请日：2014-04-14

Applicant: YAHOO! INC.

Inventor： Stergios STERGIOU ,  Herve MARCELLINI

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q30/0277

Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, identification of one or more secondary source HTML documents associated with a primary HTML document, and may identify, within the secondary source HTML document(s), content associated with native advertisement placement candidate containers of the primary HTML document(s).

Abstract translation: 提供了包括获得HTML文档的文档对象模型（例如发布者的网页）的技术。 可以识别与本地广告布局候选容器相关联的Document对象模型的元素。 至少部分地基于与文档对象模型相关联的分析，并且利用至少一些所识别的元素，可以确定一个或多个本机广告布置候选容器。 在分析中，一些技术可以利用与主要HTML文档相关联的一个或多个次要源HTML文档的识别，并且可以在次要源HTML文档中标识与原始广告放置候选容器相关联的内容 HTML文件。

公开(公告)号：US20150294375A1

公开(公告)日：2015-10-15

申请号：US14252552

申请日：2014-04-14

Applicant: YAHOO! INC.

Inventor： Stergios STERGIOU ,  Kalyan KANURI ,  Herve MARCELLINI

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0277 ,  G06F17/218 ,  G06F17/2247 ,  G06F17/227 ,  G06F17/30896 ,  G06Q30/0244

Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document Object Model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, construction and utilization of a suffix tree of a string of tags comprising all tags in the Document Object Model. Some techniques may utilize, in the analysis, a node flattening technique in connection with the Document Object Model.

Abstract translation: 提供了包括获得HTML文档的文档对象模型（例如发布者的网页）的技术。 可以识别文档对象模型的元素，其与本地广告布局候选容器相关联。 至少部分地基于与文档对象模型相关联的分析，并且利用至少一些所识别的元素，可以确定一个或多个本机广告布置候选容器。 在分析中，一些技术可以在文档对象模型中使用包含所有标签的一串标签的后缀树的构造和利用。 在分析中，一些技术可以利用与文档对象模型相关的节点平坦化技术。