公开(公告)号：US20150278847A1

公开(公告)日：2015-10-01

申请号：US14252529

申请日：2014-04-14

Applicant: Yahoo! Inc.

Inventor： Stergios STERGIOU ,  Herve MARCELLINI ,  Sandeep THIRUMALAI

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q30/0277

Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. With some techniques, the analysis includes identifying a deepest set of nodes in the Document Object Model, corresponding to a particular tag sequence, whose cardinality is no less than a cardinality of a set of nodes in the Document Object Model, corresponding to a particular tag sequence, corresponding to the identified elements. Some techniques may utilize XPaths in the analysis.

Abstract translation: 提供了包括获得HTML文档的文档对象模型（例如发布者的网页）的技术。 可以识别与本地广告布局候选容器相关联的Document对象模型的元素。 至少部分地基于与文档对象模型相关联的分析，并且利用至少一些所识别的元素，可以确定一个或多个本机广告布置候选容器。 使用一些技术，分析包括识别文档对象模型中对应于特定标签序列的最深集合的节点，其特征标签序列的基数不小于文档对象模型中对应于特定标签的一组节点的基数 序列，对应于识别的元素。 一些技术可能会在分析中使用XPath。