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1.发明申请XPATH RELATED AND OTHER TECHNIQUES FOR USE IN NATIVE ADVERTISEMENT PLACEMENT 审中-公开XPATH相关和其他技术用于本地广告刊登位置公开(公告)号：US20150278883A1
公开(公告)日：2015-10-01
申请号：US14585783
申请日：2014-12-30
Applicant: YAHOO! INC.
Inventor： Stergios STERGIOU , Herve MARCELLINI , Sreenivasulu Jaladanki
CPC classification number: G06Q30/0277 , G06F17/227 , H04L67/02
Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document. A configuration XPath is obtained identifying, as of a configuration time, a node within the Document Object Model as a native advertisement placement candidate container. Additional information is obtained regarding native advertisement placement candidate containers within the Document Object Model, and an injection XPath, identifying a node within the Document Object Model as a native advertisement placement candidate container, is generated at an injection time, subsequent to the configuration time, based on the configuration XPath and the additional information. The additional information may include information regarding at least one of a title element, description element and image element identified by a user as being associated with native advertisement placement candidate containers. Generating the injection XPath may include removing a numerical identifier from one or more tags of the configuration XPath.
Abstract translation: 提供了包括获得HTML文档的文档对象模型的技术。 获得配置XPath是从配置时间将文档对象模型中的节点标识为本地广告布局候选容器。 获得关于文档对象模型内的本地广告放置候选容器的附加信息，并且在配置时间之后的注入时间生成将文档对象模型中的节点标识为本地广告布局候选容器的注入XPath， 基于XPath和附加信息的配置。 附加信息可以包括关于由用户标识为与本地广告布局候选容器相关联的标题元素，描述元素和图像元素中的至少一个的信息。 生成注入XPath可能包括从配置XPath的一个或多个标签中删除数字标识符。
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2.发明申请公开(公告)号：US20160125314A1
公开(公告)日：2016-05-05
申请号：US14528422
申请日：2014-10-30
Applicant: Yahoo! Inc.
Inventor： Ramkartik Mulukutla , Tejal Parulekar , Sreenivasulu Jaladanki
CPC classification number: G06Q30/0277
Abstract: Provided herein is a system or method for a native advertisement selection and formatting module operable to monitor displayable content and store characteristic-related information relating to the monitored content, including keyword-related information and format-related information, utilize one or more machine learning-based algorithms, analyze the characteristic-related information relating to the monitored content, including the keyword-related information and the format-related information, and based in part on the analysis, output detailed contextual settings, and select and format native advertisements to be displayed in visual association with the displayable content, based in part on the detailed contextual settings.
Abstract translation: 本文提供了一种用于本地广告选择和格式化模块的系统或方法，其可操作以监视可显示内容并存储与所监视内容相关的特征相关信息，包括关键字相关信息和格式相关信息，利用一个或多个机器学习 - 分析与监视内容相关的特征相关信息，包括关键字相关信息和格式相关信息，部分基于分析，输出详细上下文设置，并选择和格式化要显示的本机广告 与可显示内容的视觉关联，部分基于详细的上下文设置。
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公开(公告)号：US10269048B2
公开(公告)日：2019-04-23
申请号：US14585783
申请日：2014-12-30
Applicant: Yahoo! Inc.
Inventor： Stergios Stergiou , Herve Marcellini , Sreenivasulu Jaladanki
Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document. A configuration XPath is obtained identifying, as of a configuration time, a node within the Document Object Model as a native advertisement placement candidate container. Additional information is obtained regarding native advertisement placement candidate containers within the Document Object Model, and an injection XPath, identifying a node within the Document Object Model as a native advertisement placement candidate container, is generated at an injection time, subsequent to the configuration time, based on the configuration XPath and the additional information. The additional information may include information regarding at least one of a title element, description element and image element identified by a user as being associated with native advertisement placement candidate containers. Generating the injection XPath may include removing a numerical identifier from one or more tags of the configuration XPath.
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