公开(公告)号：US09305022B2

公开(公告)日：2016-04-05

申请号：US14092451

申请日：2013-11-27

Applicant: Yahoo! Inc.

Inventor： Bruce Campbell ,  Devesh Patel ,  Soren Riise

IPC: G06F15/173 ,  G06F17/30 ,  H04W4/02 ,  H04L29/08

CPC classification number: G06F17/30241 ,  G06F17/30864 ,  H04L67/18 ,  H04L67/20 ,  H04W4/02

Abstract: The present application is directed to systems and methods for associating a geographic location with an IP address. Generally, an IP address from which each of a plurality of users accesses a network is recorded. A geo tag is associated with each of the plurality of users and a subset of the plurality of users is identified, the subset including users associated with a first IP address. The subset of the plurality of users is clustered into a spatial cluster including users associated with geo tags located with a defined distance of a geo tag of at least one other user of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address.

Abstract translation: 本申请涉及用于将地理位置与IP地址相关联的系统和方法。 通常，记录多个用户中的每一个访问网络的IP地址。 地理标签与所述多个用户中的每一个相关联，并且识别所述多​​个用户的子集，所述子集包括与第一IP地址相关联的用户。 多个用户的子集被聚集成空间集群，其包括与定位在群集的至少一个其他用户的地理标签的距离的地理标签相关联的用户。 然后将与集群的地理中心相关联的地理位置与第一IP地址相关联。

公开(公告)号：US20140156622A1

公开(公告)日：2014-06-05

申请号：US14092451

申请日：2013-11-27

Applicant: Yahoo! Inc.

Inventor： Bruce Campbell ,  Devesh Patel ,  Soren Riise

IPC: G06F17/30

CPC classification number: G06F17/30241 ,  G06F17/30864 ,  H04L67/18 ,  H04L67/20 ,  H04W4/02

Abstract: The present application is directed to systems and methods for associating a geographic location with an IP address. Generally, an IP address from which each of a plurality of users accesses a network is recorded. A geo tag is associated with each of the plurality of users and a subset of the plurality of users is identified, the subset including users associated with a first IP address. The subset of the plurality of users is clustered into a spatial cluster including users associated with geo tags located with a defined distance of a geo tag of at least one other user of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address.

Abstract translation: 本申请涉及用于将地理位置与IP地址相关联的系统和方法。 通常，记录多个用户中的每一个访问网络的IP地址。 地理标签与所述多个用户中的每一个相关联，并且识别所述多​​个用户的子集，所述子集包括与第一IP地址相关联的用户。 多个用户的子集被聚集成空间集群，其包括与定位在群集的至少一个其他用户的地理标签的距离的地理标签相关联的用户。 然后将与集群的地理中心相关联的地理位置与第一IP地址相关联。

公开(公告)号：US20160117727A1

公开(公告)日：2016-04-28

申请号：US14524773

申请日：2014-10-27

Applicant: Yahoo! Inc.

Inventor： Bruce Campbell ,  Jonathan Avni ,  Chloe Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0256

Abstract: Described herein are solutions for improving ad retargeting. For example, described herein are solutions for improving ad retargeting amongst various online marketing channels, such as search engine and native advertising marketing channels. The solutions can include adaptive ad retargeting. Adaptive ad retargeting can be beneficial in that it can solve the problem of ineffectively predicting which search terms to associate with advertising, such as in a more conventional process of selecting search terms in a search engine marketing campaign. Instead, for example, these technologies can identify behavior of individuals who have already interacted with certain advertising online, so that when similar behavior occurs by those individuals or other users, ads can be retargeted to such users effectively according to the similar behavior.

Abstract translation: 这里描述的是改进广告重定向的解决方案。 例如，这里描述的是用于改进各种在线营销渠道（例如搜索引擎和原生广告营销渠道）中的广告重新定位的解决方案。 解决方案可以包括自适应广告重新定位。 自适应广告重新定位可以是有益的，因为它可以解决无效地预测与广告相关联的哪些搜索词的问题，例如在搜索引擎营销活动中选择搜索词的更传统的过程中。 相反，例如，这些技术可以识别已经在线与某些广告进行互动的个人的行为，以便当这些个人或其他用户发生类似行为时，可以根据类似的行为有效地将广告重定向到这些用户。