公开(公告)号：US20160117727A1

公开(公告)日：2016-04-28

申请号：US14524773

申请日：2014-10-27

Applicant: Yahoo! Inc.

Inventor： Bruce Campbell ,  Jonathan Avni ,  Chloe Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0256

Abstract: Described herein are solutions for improving ad retargeting. For example, described herein are solutions for improving ad retargeting amongst various online marketing channels, such as search engine and native advertising marketing channels. The solutions can include adaptive ad retargeting. Adaptive ad retargeting can be beneficial in that it can solve the problem of ineffectively predicting which search terms to associate with advertising, such as in a more conventional process of selecting search terms in a search engine marketing campaign. Instead, for example, these technologies can identify behavior of individuals who have already interacted with certain advertising online, so that when similar behavior occurs by those individuals or other users, ads can be retargeted to such users effectively according to the similar behavior.

Abstract translation: 这里描述的是改进广告重定向的解决方案。 例如，这里描述的是用于改进各种在线营销渠道（例如搜索引擎和原生广告营销渠道）中的广告重新定位的解决方案。 解决方案可以包括自适应广告重新定位。 自适应广告重新定位可以是有益的，因为它可以解决无效地预测与广告相关联的哪些搜索词的问题，例如在搜索引擎营销活动中选择搜索词的更传统的过程中。 相反，例如，这些技术可以识别已经在线与某些广告进行互动的个人的行为，以便当这些个人或其他用户发生类似行为时，可以根据类似的行为有效地将广告重定向到这些用户。