METHODS AND APPARATUS TO GENERATE AUDIENCE METRICS

    公开(公告)号:US20220182698A1

    公开(公告)日:2022-06-09

    申请号:US17541966

    申请日:2021-12-03

    摘要: Methods, apparatus, systems, and articles of manufacture are disclosed to generate audience metrics. An example apparatus includes online panel factor generator circuitry to generate an online panel adjustment factor based on television panel data and online panel data; over-the-top (OTT) factor generator circuitry to generate an OTT adjustment factor based on the television panel data and a portion of the online panel data, the portion of the online panel data corresponding to OTT panel data; independence probability factor generator circuitry to generate an independence probability adjustment factor; and a convergence circuitry to: generate an aggregated adjustment factor based on the online panel adjustment factor, the OTT adjustment factor, and the independence probability adjustment factor; and generate a deduplicated reach corresponding to a media item based on a comparison of the aggregated adjustment factor to historical data.

    METHODS AND APPARATUS FOR A WINDOW-METRIC RULE

    公开(公告)号:US20220038773A1

    公开(公告)日:2022-02-03

    申请号:US17344638

    申请日:2021-06-10

    IPC分类号: H04N21/442 G06F16/48

    摘要: Methods, apparatus, systems and articles of manufacture are disclosed for a window-metric rule for return path data (RPD). In some examples, a media monitor includes a count calculator to determine a first count of a number of devices in a first household that reported RPD for a first day. The example media monitor also includes an RPD selector to compare the first count to a current window-metric, the current window-metric associated with a window of time for the first household, the window of time associated with a content provider and having N number of days. The example RPD selector the RPD from the first household for the first day when the first count does not satisfy the current window-metric. The example media monitor also includes a report generator to generate a media exposure report using the RPD from the first household for the first day when the first count satisfies the current window-metric, independent of if the first household has heartbeat data available.

    METHODS AND APPARATUS FOR SESSION BUILDING FROM PING-LEVEL DATA

    公开(公告)号:US20220038541A1

    公开(公告)日:2022-02-03

    申请号:US17504265

    申请日:2021-10-18

    IPC分类号: H04L29/08 H04L12/26

    摘要: Example apparatus disclosed herein determine a first candidate duration of a session based on a first difference between a first time associated with a first start ping and a second time associated with a first end ping, the first start ping and the first end ping identified from a plurality of pings based on a first partitioning scheme. Disclosed example apparatus also determine a second candidate duration of the session based on a second difference between a third time associated with a second start ping and a fourth time associated with a second end ping, the second start ping and the second end ping identified from the plurality of pings based on a second partitioning scheme. Disclosed example apparatus further select at least one of the first candidate duration or the second candidate duration to represent the session based on a demographics model.

    UNDER-ADDRESSABLE ADVERTISEMENT MEASUREMENT
    7.
    发明公开

    公开(公告)号:US20240292067A1

    公开(公告)日:2024-08-29

    申请号:US18654741

    申请日:2024-05-03

    IPC分类号: H04N21/81 H04N21/24

    CPC分类号: H04N21/812 H04N21/2407

    摘要: Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.

    Correcting systematic tuning defects

    公开(公告)号:US10511873B1

    公开(公告)日:2019-12-17

    申请号:US16118053

    申请日:2018-08-30

    IPC分类号: H04N21/258 H04N21/24

    摘要: Apparatus, systems, articles of manufacture, and methods are disclosed for correcting systematic tuning defects. An example apparatus includes a defect analyzer to identify a suspect time window in tuning volume data of return path data reported by set top boxes. The example apparatus further includes a return path data transformer to identify a first return path data entry indicating a first set top box reported a first transition to an off state at a first time during the suspect time window and to modify the first return path data entry to (1) eliminate the first transition to the off state at the first time and (2) assign the first return path data entry a first duration to remain in an on state after the first time, where the first duration is determined based on monitoring data reported from media device meters monitoring media presentation devices.