Accelerated television advertisement identification

    公开(公告)号:US10567848B2

    公开(公告)日:2020-02-18

    申请号:US16390607

    申请日:2019-04-22

    摘要: Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting apparatus disclosed herein compare first identification information and first timing information obtained from a first monitored data feed with second identification information and second timing information in a second monitored data feed to identify a first final distributor code represented in the second monitoring data feed, the first identification information and the first timing information corresponding to a first commercial represented in the first monitored data feed. Disclosed example apparatus also access data that maps a first original distributor code to the first final distributor code, identify the first commercial in lineup data based on the first original distributor code, and adjust, based on a duration of the first commercial, a duration obtained for a first media program listed in the lineup data.

    ON-SITE MEASUREMENT OF OVER THE TOP MEDIA
    6.
    发明申请
    ON-SITE MEASUREMENT OF OVER THE TOP MEDIA 有权
    顶级媒体的现场测量

    公开(公告)号:US20170064411A1

    公开(公告)日:2017-03-02

    申请号:US15151182

    申请日:2016-05-10

    摘要: Methods and apparatus for over the top (OTT) media measurement are disclosed herein. Example methods include comparing, with an on-site meter in communication with an OTT service provider server, household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data, accessing media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household, and crediting, with the on-site meter, usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.

    摘要翻译: 本文公开了用于顶部(OTT)介质测量的方法和装置。 示例性方法包括将与OTT服务提供商服务器通信的现场仪表与由OTT服务提供商服务器维护的家庭数据进行比较,所述家庭数据由观众测量实体提供的匿名小组成员数据,以识别预测包含在 第一家庭根据匿名的小组成员数据,但是根据家庭数据不包括在第一家庭中,访问由OTT服务提供商服务器收集的媒体印象,并且对应于与第一家庭相关联的第一OTT设备访问的媒体, 使用现场仪表,根据从匿名小组成员数据获得并归因于第一人的媒体印象和人口统计数据,将与第一人员接触媒体相关联的第一OTT设备的使用。

    UNDER-ADDRESSABLE ADVERTISEMENT MEASUREMENT
    7.
    发明公开

    公开(公告)号:US20240292067A1

    公开(公告)日:2024-08-29

    申请号:US18654741

    申请日:2024-05-03

    IPC分类号: H04N21/81 H04N21/24

    CPC分类号: H04N21/812 H04N21/2407

    摘要: Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.

    METHODS AND APPARATUS TO MONITOR A MEDIA PRESENTATION

    公开(公告)号:US20200275145A1

    公开(公告)日:2020-08-27

    申请号:US16806695

    申请日:2020-03-02

    摘要: Methods, apparatus, systems and articles of manufacture to monitor a media presentation are disclosed. An example method includes in response to receipt of a media identifier, extracting, by executing an instruction with a processor, a timestamp from the received media identifier. A time of receipt of the media identifier is determined. A difference between the time of receipt of the media identifier and the timestamp from the received media identifier is determined. A time shifted viewing code is calculated based on the difference The time shifted viewing code is transmitted to a media monitor that transmitted the media identifier, the time shifted viewing code to be reported when the media monitor reports monitoring information.