-
公开(公告)号：US20240283722A1
公开(公告)日：2024-08-22
申请号：US18425792
申请日：2024-01-29
发明人： David J. Kurzynski , Samantha M. Mowrer , Michael Grotelueschen , Vince Tambellini , Demetrios Fassois , Jean Guerrettaz
IPC分类号： H04L43/0829 , G06N20/00 , H04N21/258
CPC分类号： H04L43/0835 , G06N20/00 , H04N21/25883 , H04N21/25891
摘要： Example methods and apparatus to onboard return path data providers for audience measurement are disclosed herein. Example apparatus disclosed herein to predict return path data quality include a classification engine to compute a first data set of model features from validation tuning data reported from media metering devices and a second data set of model features from return path data reported from return path data devices. The example apparatus also include a prediction engine to train a machine learning algorithm based on the first data set, apply the trained machine learning algorithm to the second data set to predict quality of the return path data reported from the return path data devices, and determine an onboarding status for a return path data provider based on an aggregate predicted quality of the return path data reported from the return path data devices.
-
公开(公告)号：US20240292067A1
公开(公告)日：2024-08-29
申请号：US18654741
申请日：2024-05-03
发明人： Gangadhar Jakkula , Jean Guerrettaz , John Charles Coughlin , Paul Chimenti , Jiji Sadasivakurup , Kimberly I. Gilberti , Samantha M. Mowrer , Narasimha Reddy Goli , Molly Poppie
CPC分类号： H04N21/812 , H04N21/2407
摘要： Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.
-
公开(公告)号：US20210204037A1
公开(公告)日：2021-07-01
申请号：US17200420
申请日：2021-03-12
发明人： Gangadhar Jakkula , Jean Guerrettaz , John Charles Coughlin , Paul Chimenti , Jiji Sadasivakurup , Kimberly I. Gilberti , Samantha M. Mowrer , Narasimha Reddy Goli , Molly Poppie
摘要： Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.
-
公开(公告)号：US20200328955A1
公开(公告)日：2020-10-15
申请号：US16863159
申请日：2020-04-30
发明人： David J. Kurzynski , Samantha M. Mowrer , Michael Grotelueschen , Vince Tambellini , Demetrios Fassois , Jean Guerrettaz
IPC分类号： H04L12/26 , G06N20/00 , H04N21/258
摘要： Example methods and apparatus to onboard return path data providers for audience measurement are disclosed herein. Example apparatus disclosed herein to predict return path data quality include a classification engine to compute a first data set of model features from validation tuning data reported from media metering devices and a second data set of model features from return path data reported from return path data devices. The example apparatus also include a prediction engine to train a machine learning algorithm based on the first data set, apply the trained machine learning algorithm to the second data set to predict quality of the return path data reported from the return path data devices, and determine an onboarding status for a return path data provider based on an aggregate predicted quality of the return path data reported from the return path data devices.
-
公开(公告)号：US11997367B2
公开(公告)日：2024-05-28
申请号：US17848091
申请日：2022-06-23
发明人： Gangadhar Jakkula , Jean Guerrettaz , John Charles Coughlin , Paul Chimenti , Jiji Sadasivakurup , Kimberly I. Gilberti , Samantha M. Mowrer , Narasimha Reddy Goli , Molly Poppie
CPC分类号： H04N21/812 , H04N21/2407
摘要： Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.
-
公开(公告)号：US11916769B2
公开(公告)日：2024-02-27
申请号：US16863159
申请日：2020-04-30
发明人： David J. Kurzynski , Samantha M. Mowrer , Michael Grotelueschen , Vince Tambellini , Demetrios Fassois , Jean Guerrettaz
IPC分类号： H04L43/0829 , H04N21/258 , G06N20/00
CPC分类号： H04L43/0835 , G06N20/00 , H04N21/25883 , H04N21/25891
摘要： Example methods and apparatus to onboard return path data providers for audience measurement are disclosed herein. Example apparatus disclosed herein to predict return path data quality include a classification engine to compute a first data set of model features from validation tuning data reported from media metering devices and a second data set of model features from return path data reported from return path data devices. The example apparatus also include a prediction engine to train a machine learning algorithm based on the first data set, apply the trained machine learning algorithm to the second data set to predict quality of the return path data reported from the return path data devices, and determine an onboarding status for a return path data provider based on an aggregate predicted quality of the return path data reported from the return path data devices.
-
公开(公告)号：US11671679B2
公开(公告)日：2023-06-06
申请号：US17200420
申请日：2021-03-12
发明人： Gangadhar Jakkula , Jean Guerrettaz , John Charles Coughlin , Paul Chimenti , Jiji Sadasivakurup , Kimberly I. Gilberti , Samantha M. Mowrer , Narasimha Reddy Goli , Molly Poppie
CPC分类号： H04N21/812 , H04N21/2407
摘要： Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.
-
公开(公告)号：US20220329916A1
公开(公告)日：2022-10-13
申请号：US17848091
申请日：2022-06-23
发明人： Gangadhar Jakkula , Jean Guerrettaz , John Charles Coughlin , Paul Chimenti , Jiji Sadasivakurup , Kimberly I. Gilberti , Samantha M. Mowrer , Narasimha Reddy Goli , Molly Poppie
摘要： Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.
-
9.发明申请公开(公告)号：US20220058665A1
公开(公告)日：2022-02-24
申请号：US17406918
申请日：2021-08-19
IPC分类号： G06Q30/02 , H04N21/258
摘要： Methods, apparatus, systems, and articles of manufacture are disclosed to assign demographic distribution data to digital television ratings. An example apparatus includes factor generation circuitry to calculate a demographic adjustment factor based on digital probability distribution function (PDF) (digital-PDF) impressions and linear PDF (linear-PDF) impressions. The example factor generation circuitry is also configured to calculate a device adjustment factor based on historical calibrated demographic digital impressions and historical computed demographic digital impressions. The example apparatus further includes adjustment calculation circuitry to determine digital demographic impressions by applying the demographic adjustment factor to the current raw digital census impressions. The example adjustment calculation circuitry is also configured to determine digital device-demographic impressions by applying the device adjustment factor to the digital demographic impressions.
-
-
-
-
-
-
-
-
搜索结果
9 条记录 (耗时 0.02 秒)
