公开(公告)号：US20240223869A1

公开(公告)日：2024-07-04

申请号：US18091234

申请日：2022-12-29

Applicant: ROKU, INC.

Inventor： Fei XIAO ,  Abhishek BAMBHA ,  Nam VO ,  Pulkit AGGARWAL ,  Rohit MAHTO ,  Andrey VLASENKO ,  Rameen MAHDAVI

IPC: H04N21/81 ,  G06Q30/0241 ,  G06Q30/0251 ,  H04N21/25 ,  H04N21/254

CPC classification number: H04N21/812 ,  G06Q30/0249 ,  G06Q30/0254 ,  H04N21/251 ,  H04N21/2542

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for a content acquisition system to recommend for acquisition a subset of content items selected from a set of content items available for purchase in relation to a content recommendation system currently used in a media environment. The content acquisition system may include a content recommendation system simulator to estimate an impact function value for a potential subset of content items of the set of content items available for purchase based on the currently used content recommendation system. Afterwards, an acquisition recommender can recommend for acquisition a subset of content items based on an optimized objective function value calculated based on an optimization model while meeting one or more budget constraints.

公开(公告)号：US20250063232A1

公开(公告)日：2025-02-20

申请号：US18932796

申请日：2024-10-31

Applicant: ROKU, INC.

Inventor： Mehul SANGHAVI ,  Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA

IPC: H04N21/482 ,  H04N21/466

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20250016426A1

公开(公告)日：2025-01-09

申请号：US18887756

申请日：2024-09-17

Applicant: ROKU, INC.

Inventor： Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA ,  Mehul SANGHAVI

IPC: H04N21/81 ,  H04N21/431 ,  H04N21/458

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20240412271A1

公开(公告)日：2024-12-12

申请号：US18208717

申请日：2023-06-12

Applicant: ROKU, INC.

Inventor： Fei XIAO ,  Lian LIU ,  Jose SANCHEZ ,  Nam VO ,  Atishay JAIN ,  Ronica JETHWA ,  Pulkit AGGARWAL ,  Rohit MAHTO ,  Abhishek BAMBHA ,  Amit VERMA ,  Daniel MEROPOL ,  Rameen MAHDAVI

IPC: G06Q30/0601

Abstract: Disclosed herein are system, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for recommending content to a user. An embodiment identifies a first set of content items based at least on a first set of weights respectively associated with different user interests, causes the first set of content items to be presented to the user, determines a measure of user interaction with the first set of content items, provides the measure of user interaction to one of a multi-arm bandit (MAB), contextual MAB, or reinforcement learning model that selects, based at least on the state information and the measure of user interaction, a second set of weights respectively associated with the different user interests, identifies a second set of content items based at least on the second set of weights, and causes the second set of content items to be presented to the user.

公开(公告)号：US20240013259A1

公开(公告)日：2024-01-11

申请号：US17860686

申请日：2022-07-08

Applicant: Roku, Inc.

Inventor： Mehul SANGHAVI ,  Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA

IPC: G06Q30/02 ,  H04N21/234 ,  H04N21/431

CPC classification number: G06Q30/0269 ,  H04N21/23424 ,  H04N21/4316

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20250047917A1

公开(公告)日：2025-02-06

申请号：US18922892

申请日：2024-10-22

Applicant: ROKU, INC.

Inventor： Pulkit AGGARWAL ,  Abhishek BAMBHA ,  Rohit MAHTO ,  Nam VO ,  Fei XIAO

IPC: H04N21/25 ,  H04N21/258

Abstract: Disclosed herein are system, apparatus, article of manufacture, method, and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for demographic predictions for content items. An example embodiment operates by assigning weights representing demographics to a first plurality of nodes of a predictive model and assigning predictive values representing predicted demographics to a second plurality of nodes of the model. Pairwise distances between the predictive values for the nodes of the second plurality of nodes and the weighted values of the first plurality of nodes may be calculated and the shortest calculated pairwise distances may be used to assign demographics for content items corresponding to nodes of the first plurality of nodes to content items corresponding nodes of the second plurality of nodes. When content is requested, a content item for which the same demographic has been assigned may be recommended to the requestor.

公开(公告)号：US20250024104A1

公开(公告)日：2025-01-16

申请号：US18901391

申请日：2024-09-30

Applicant: ROKU, INC.

Inventor： Mehul SANGHAVI ,  Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA

IPC: H04N21/466 ,  H04N21/431

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20240112041A1

公开(公告)日：2024-04-04

申请号：US17937497

申请日：2022-10-03

Applicant: ROKU, INC

Inventor： Abhishek BAMBHA ,  Rohit MAHTO ,  Nam VO ,  Zidong WANG ,  Fei XIAO

IPC: G06N5/02 ,  G06N5/04

CPC classification number: G06N5/02 ,  G06N5/048

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for stochastic candidate selection for content recommendation. An example embodiment operates by a computer-implemented method for stochastic candidate selection for content recommendation. The method includes receiving, by at least one computer processor, a first plurality of content candidates and selecting a second plurality of content candidates from the first plurality of content candidates. The method further include ranking the second plurality of content candidates based on one or more parameters and selecting a third plurality of content candidates from the ranked second plurality of content candidates. The method can further include displaying the third plurality of content candidates using a display device.

公开(公告)号：US20240022798A1

公开(公告)日：2024-01-18

申请号：US18353935

申请日：2023-07-18

Applicant: ROKU, INC.

Inventor： Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA ,  Mehul SANGHAVI

IPC: H04N21/81 ,  H04N21/458 ,  H04N21/431

CPC classification number: H04N21/812 ,  H04N21/458 ,  H04N21/4316

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.