公开(公告)号：US20240013259A1

公开(公告)日：2024-01-11

申请号：US17860686

申请日：2022-07-08

Applicant: Roku, Inc.

Inventor： Mehul SANGHAVI ,  Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA

IPC: G06Q30/02 ,  H04N21/234 ,  H04N21/431

CPC classification number: G06Q30/0269 ,  H04N21/23424 ,  H04N21/4316

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20250063232A1

公开(公告)日：2025-02-20

申请号：US18932796

申请日：2024-10-31

Applicant: ROKU, INC.

Inventor： Mehul SANGHAVI ,  Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA

IPC: H04N21/482 ,  H04N21/466

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20250016426A1

公开(公告)日：2025-01-09

申请号：US18887756

申请日：2024-09-17

Applicant: ROKU, INC.

Inventor： Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA ,  Mehul SANGHAVI

IPC: H04N21/81 ,  H04N21/431 ,  H04N21/458

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20250024104A1

公开(公告)日：2025-01-16

申请号：US18901391

申请日：2024-09-30

Applicant: ROKU, INC.

Inventor： Mehul SANGHAVI ,  Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA

IPC: H04N21/466 ,  H04N21/431

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20240022798A1

公开(公告)日：2024-01-18

申请号：US18353935

申请日：2023-07-18

Applicant: ROKU, INC.

Inventor： Rohit MAHTO ,  Kelly LEE ,  Madhulika TANEJA ,  Mehul SANGHAVI

IPC: H04N21/81 ,  H04N21/458 ,  H04N21/431

CPC classification number: H04N21/812 ,  H04N21/458 ,  H04N21/4316

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.