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    Resource locator remarketing
    4.
    发明授权
    Resource locator remarketing 有权
    资源定位器再营销

    公开(公告)号：US08930503B1

    公开(公告)日：2015-01-06

    申请号：US14145629

    申请日：2013-12-31

    Applicant: Google Inc.

    Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

    IPC: G06F15/16 ,  H04L29/08 ,  G06Q30/02 ,  G06F17/30 ,  H04L29/12

    CPC classification number: G06F17/30887 ,  G06F17/30861 ,  G06F17/30864 ,  G06F17/30867 ,  G06F17/30876 ,  G06F17/3089 ,  G06F17/30985 ,  G06F17/30988 ,  G06F2207/025 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0277 ,  H04L61/15 ,  H04L61/30 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04N21/236

    Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

    Abstract translation: 介绍了资源定位器再营销的方法，系统和设备。 一方面，一种方法包括从发布者接收访问数据，指定设备标识符的访问数据和指定提供给用户设备的资源的资源定位符; 识别包括正则表达式的内容馈送，指定匹配字符串的每个正则表达式和有资格提供给与访问数据相对应的用户设备的一组内容项目，所述用户设备包括与所述正则表达式中的一个匹配的资源定位符; 识别与访问数据指定的资源定位符匹配的第一匹配正则表达式; 从与所述第一匹配正则表达式对应的内容项中选择内容项; 以及提供导致所选择的内容项目呈现给用户设备的数据。

    RESOURCE LOCATOR REMARKETING
    5.
    发明申请
    RESOURCE LOCATOR REMARKETING 有权
    资源定位器重建

    公开(公告)号：US20150227637A1

    公开(公告)日：2015-08-13

    申请号：US14693175

    申请日：2015-04-22

    Applicant: Google Inc.

    Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

    IPC: G06F17/30 ,  H04L29/08

    CPC classification number: G06F17/30887 ,  G06F17/30861 ,  G06F17/30864 ,  G06F17/30867 ,  G06F17/30876 ,  G06F17/3089 ,  G06F17/30985 ,  G06F17/30988 ,  G06F2207/025 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0277 ,  H04L61/15 ,  H04L61/30 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04N21/236

    Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

    Abstract translation: 介绍了资源定位器再营销的方法，系统和设备。 一方面，一种方法包括从发布者接收访问数据，指定设备标识符的访问数据和指定提供给用户设备的资源的资源定位符; 识别包括正则表达式的内容馈送，指定匹配字符串的每个正则表达式和有资格提供给与访问数据相对应的用户设备的一组内容项目，所述用户设备包括与所述正则表达式中的一个匹配的资源定位符; 识别与访问数据指定的资源定位符匹配的第一匹配正则表达式; 从与所述第一匹配正则表达式对应的内容项中选择内容项; 以及提供导致所选择的内容项目呈现给用户设备的数据。

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