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    Presentation of Content Based on Utility
    2.
    发明申请
    Presentation of Content Based on Utility 审中-公开
    基于实用程序的内容呈现

    公开(公告)号：US20170046046A1

    公开(公告)日：2017-02-16

    申请号：US15299630

    申请日：2016-10-21

    Applicant: Google Inc.

    Inventor： Howard Scott Roy ,  Belle Tseng ,  Pradheep Elango ,  Bee-Chung Chen ,  Jayavel Shanmugasundaram ,  Raghu Ramakrishnan ,  Andrei Z. Broder ,  Deepak Agarwal ,  Todd Beaupre ,  Nitin Motgi ,  John Tomlin

    IPC: G06F3/0481 ,  G06F17/21 ,  G06Q30/02 ,  G06F3/0482

    CPC classification number: G06F3/04817 ,  G06F3/0482 ,  G06F17/212 ,  G06Q30/0273

    Abstract: Methods and systems for presenting content such as articles based on utility are provided. In one embodiment, a plurality of articles are determined, each article in the plurality of articles including article content and a corresponding preview icon, the preview icon defining a link to the corresponding article content when presented. For each article in the plurality of articles, a user experience utility value is determined. And for each article in the plurality of articles, an economic utility value is also determined. A ranked order of the articles is determined based upon each article's user experience utility value and economic utility value. And a portion of the preview icons of the articles are presented on a graphical display page in a priority orientation based on the ranked order of the articles

    Abstract translation: 提供了基于实用程序呈现内容的方法和系统，例如文章。 在一个实施例中，确定多个物品，所述多个物品中的每个物品包括物品内容和相应的预览图标，所述预览图标在呈现时定义到相应的物品内容的链接。 对于多个文章中的每篇文章，确定用户体验效用值。 对于多篇文章中的每篇文章，也确定了经济效用价值。 根据每篇文章的用户体验效用值和经济效用值确定文章的排序顺序。 并且文章的预览图标的一部分基于文章的排序顺序以优先方向呈现在图形显示页面上

    RESOURCE LOCATOR REMARKETING
    3.
    发明申请
    RESOURCE LOCATOR REMARKETING 有权
    资源定位器重建

    公开(公告)号：US20150227637A1

    公开(公告)日：2015-08-13

    申请号：US14693175

    申请日：2015-04-22

    Applicant: Google Inc.

    Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

    IPC: G06F17/30 ,  H04L29/08

    CPC classification number: G06F17/30887 ,  G06F17/30861 ,  G06F17/30864 ,  G06F17/30867 ,  G06F17/30876 ,  G06F17/3089 ,  G06F17/30985 ,  G06F17/30988 ,  G06F2207/025 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0277 ,  H04L61/15 ,  H04L61/30 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04N21/236

    Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

    Abstract translation: 介绍了资源定位器再营销的方法，系统和设备。 一方面，一种方法包括从发布者接收访问数据，指定设备标识符的访问数据和指定提供给用户设备的资源的资源定位符; 识别包括正则表达式的内容馈送，指定匹配字符串的每个正则表达式和有资格提供给与访问数据相对应的用户设备的一组内容项目，所述用户设备包括与所述正则表达式中的一个匹配的资源定位符; 识别与访问数据指定的资源定位符匹配的第一匹配正则表达式; 从与所述第一匹配正则表达式对应的内容项中选择内容项; 以及提供导致所选择的内容项目呈现给用户设备的数据。

    Selecting a template for a content item
    6.
    发明授权
    Selecting a template for a content item 有权

    公开(公告)号：US09928308B1

    公开(公告)日：2018-03-27

    申请号：US15385245

    申请日：2016-12-20

    Applicant: Google Inc.

    Inventor： Stephen Tsun ,  Jayavel Shanmugasundaram ,  Tao Xin

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06F17/30905 ,  G06F17/248 ,  G06F17/30424 ,  G06F17/30442 ,  G06F17/30483 ,  G06F17/30864 ,  G06F17/3089 ,  G06Q30/0277

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.

    Selecting a template for a content item
    8.
    发明授权
    Selecting a template for a content item 有权
    为内容项选择模板

    公开(公告)号：US09135292B1

    公开(公告)日：2015-09-15

    申请号：US13858325

    申请日：2013-04-08

    Applicant: Google Inc.

    Inventor： Stephen Tsun ,  Jayavel Shanmugasundaram ,  Tao Xin

    IPC: G06F17/30

    CPC classification number: G06F17/30905 ,  G06F17/248 ,  G06F17/30424 ,  G06F17/30442 ,  G06F17/30483 ,  G06F17/30864 ,  G06F17/3089 ,  G06Q30/0277

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.

    Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择内容项目的模板。 一方面，一种方法包括接收包含上下文数据的内容项请求。 识别符合内容项请求的响应的内容项目。 确定内容项包括基于上下文数据来解析的模板变量。 基于模板变量来识别包含一组模板的模板馈送。 从内容项的模板Feed中选择一个模板。 可以根据上下文数据选择模板。 选择的模板填充内容的内容以创建格式化的内容项。 响应于内容项请求提供格式化的内容项。

    Selecting a template for a content item
    9.
    发明授权
    Selecting a template for a content item 有权

    公开(公告)号：US09529852B1

    公开(公告)日：2016-12-27

    申请号：US14823148

    申请日：2015-08-11

    Applicant: Google Inc.

    Inventor： Stephen Tsun ,  Jayavel Shanmugasundaram ,  Tao Xin

    IPC: G06F17/30

    CPC classification number: G06F17/30905 ,  G06F17/248 ,  G06F17/30424 ,  G06F17/30442 ,  G06F17/30483 ,  G06F17/30864 ,  G06F17/3089 ,  G06Q30/0277

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.

    Personalizing content items
    10.
    发明授权
    Personalizing content items 有权
    个性化内容项目

    公开(公告)号：US09213754B1

    公开(公告)日：2015-12-15

    申请号：US13716616

    申请日：2012-12-17

    Applicant: Google Inc.

    Inventor： Dongmin Zhang ,  Fred Bertsch ,  Jayavel Shanmugasundaram

    IPC: G06F17/30

    CPC classification number: G06F17/30867 ,  G06F17/3071 ,  G06Q30/0251 ,  G06Q50/01

    Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for personalizing content items. One of the methods includes identifying, by a computer system, a content item to be provided to a client device of a first user. The method includes determining that the content item is capable of including a contextually-related content item associated with a second user, the second user having a relationship of a first user in a social affinity graph. The method includes altering, by the computer system, the content item to include the contextually-related content item. The method includes providing the content item to the client device.

    Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于个性化内容项目。 方法之一包括由计算机系统识别要提供给第一用户的客户端设备的内容项目。 该方法包括确定内容项能够包括与第二用户相关联的与内容相关的内容项，第二用户具有社交关联图中的第一用户的关系。 该方法包括由计算机系统改变内容项以包括与内容相关的内容项。 该方法包括向客户端设备提供内容项。

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