公开(公告)号：US09454925B1

公开(公告)日：2016-09-27

申请号：US14482299

申请日：2014-09-10

申请人： GOOGLE INC.

发明人： James Grafton ,  James Kent

IPC分类号： G06F3/0484 ,  G09G3/20

CPC分类号： G09G3/2007 ,  G09G5/00 ,  G09G2320/0257 ,  G09G2320/0295 ,  G09G2320/046 ,  G09G2320/048 ,  G09G2320/106 ,  G09G2360/16

摘要： According to an aspect, an image degradation prevention module for reducing image degradation includes a screen region monitor configured to derive light information for each of a plurality of regions of a display screen, an element movement detector configured to derive element motion information for a plurality of display elements displayed in the plurality of regions, and a decision engine configured to select a corrective action among a plurality of corrective actions for at least one display element of the plurality of display elements to reduce image degradation based on the light information and the element motion information. The light information may include light intensity information indicating a rate of change in light intensity of pixels within each region. The element motion information may include a rate of movement for each display element within the display screen.

摘要翻译： 根据一个方面，一种用于降低图像劣化的图像劣化防护模块包括：被配置为导出显示屏幕的多个区域中的每个区域的光信息的屏幕区域监视器，被配置为导出多个区域的元素运动信息的元素移动检测器 显示在所述多个区域中的显示元件，以及判定引擎，被配置为针对所述多个显示元件中的至少一个显示元件选择多个校正动作中的校正动作，以基于所述光信息和所述元素运动来减少图像劣化 信息。 光信息可以包括指示每个区域内的像素的光强度变化率的光强度信息。 元素运动信息可以包括显示屏幕内的每个显示元件的移动速率。

公开(公告)号：US09665890B1

公开(公告)日：2017-05-30

申请号：US13683092

申请日：2012-11-21

申请人： Google Inc.

发明人： James Kent

IPC分类号： G06Q30/00 ,  G06Q30/02

CPC分类号： G06Q30/0272

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for determining a suggested time for linking interactions with events. A method includes: identifying data for a content provider that includes events and data related to presentation of and interactions of users with content; identifying a model for linking interactions with events that includes criteria for use in evaluating an interaction to determine when to link an interaction to a given event; for each event, determining a number of interactions that occurred in each of multiple time periods prior to a given event; performing a mathematical operation on the number of interactions in each time period producing a result; and determining a suggested time for linking interactions and events based on the result for each time period, the suggested time representing an amount of time before an event in which interactions are appropriately linked to the event.

公开(公告)号：US08682721B1

公开(公告)日：2014-03-25

申请号：US14060052

申请日：2013-10-22

申请人： Google Inc.

发明人： James Kent

IPC分类号： G06Q30/00

CPC分类号： G06Q30/08

摘要： Systems and methods for improving a content provider's bid efficiency in an auction are disclosed. A bid efficiency improvement module of a data processing system identifies a keyword on which a third-party content provider has placed a bid to serve at least one third-party content item. The module retrieves third-party content performance data for the identified keyword. The module determines that the third-party content performance data is sufficient to calculate one or more bid multipliers for the identified keyword. The bid multipliers are calculated based on the retrieved third-party content performance data. The bid multipliers are based on one of a geographic region in which the third-party content item is to be served, a time-of-day at which the third-party content item is to be served, or a type-of-device on which the third-party content item is to be served. The calculated bid multipliers are stored in a memory.

公开(公告)号：US09386109B1

公开(公告)日：2016-07-05

申请号：US13974904

申请日：2013-08-23

申请人： Google Inc.

发明人： James Kent

IPC分类号： G06F17/00 ,  H04L29/08

CPC分类号： H04L67/22 ,  H04L67/02

摘要： A method of improving a traffic pattern through web page nodes of a website is provided, including selecting web page nodes. The traffic pattern includes a sequence of nodes. Each node represents a first page having a link to a second page in a subsequent node. A visitor to a node prior to a conversion node either navigates to a subsequent node or fails to progress to a subsequent node. The method also includes, for each web page, identifying display elements on the web page node that are associated with a decreased probability that the user progresses through the traffic pattern to a subsequent web page node in the predetermined traffic pattern, determining a metric representing an impact on a conversion attributable to the display elements, ranking the plurality of web page nodes based on the metrics for each web page node.

公开(公告)号：US08719089B1

公开(公告)日：2014-05-06

申请号：US13917094

申请日：2013-06-13

申请人： Google Inc.

发明人： James Kent

IPC分类号： G06Q30/00

CPC分类号： G06Q30/08

摘要： Systems and methods for improving a content provider's bid efficiency in an auction are disclosed. A bid efficiency improvement module of a data processing system identifies a keyword on which a third-party content provider has placed a bid to serve at least one third-party content item. The module retrieves third-party content performance data for the identified keyword. The module determines that the third-party content performance data is sufficient to calculate one or more bid multipliers for the identified keyword. The bid multipliers are calculated based on the retrieved third-party content performance data. The bid multipliers are based on one of a geographic region in which the third-party content item is to be served, a time-of-day at which the third-party content item is to be served, or a type-of-device on which the third-party content item is to be served. The calculated bid multipliers are stored in a memory.

摘要翻译： 披露了用于提高内容提供商在拍卖中的投标效率的系统和方法。 数据处理系统的投标效率提高模块识别出第三方内容提供者已经投标出价以至少服务一个第三方内容项目的关键字。 该模块检索已识别关键字的第三方内容性能数据。 该模块确定第三方内容性能数据足以计算识别的关键字的一个或多个出价乘数。 出价乘数基于检索的第三方内容性能数据计算。 出价乘数基于要在其中被提供第三方内容项目的地理区域，第三方内容项目将被提供的日期或设备类型之一 在其上投放第三方内容项目。 计算的出价乘数存储在内存中。