Invention Grant
- Patent Title: Web page associated with a node in a website traffic pattern
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Application No.: US13974904Application Date: 2013-08-23
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Publication No.: US09386109B1Publication Date: 2016-07-05
- Inventor: James Kent
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: G06F17/00
- IPC: G06F17/00 ; H04L29/08

Abstract:
A method of improving a traffic pattern through web page nodes of a website is provided, including selecting web page nodes. The traffic pattern includes a sequence of nodes. Each node represents a first page having a link to a second page in a subsequent node. A visitor to a node prior to a conversion node either navigates to a subsequent node or fails to progress to a subsequent node. The method also includes, for each web page, identifying display elements on the web page node that are associated with a decreased probability that the user progresses through the traffic pattern to a subsequent web page node in the predetermined traffic pattern, determining a metric representing an impact on a conversion attributable to the display elements, ranking the plurality of web page nodes based on the metrics for each web page node.
Information query