PROBABILISTIC TECHNIQUES FOR FORMATTING DIGITAL COMPONENTS

    公开(公告)号:US20200334039A1

    公开(公告)日:2020-10-22

    申请号:US16919937

    申请日:2020-07-02

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including an apparatus for using probabilistic techniques to provide reformatted versions of digital components. In one aspect, a process includes obtaining data specifying a distribution parameter limit for a given reformattable digital component that is eligible for reformatting using a set of digital component extensions. For each of multiple digital component requests, a determination is made that a given digital component extension has an additional selection requirement that, when combined with a base selection requirement for the given reformattable digital component, would exceed the distribution parameter limit. A determination is made, using a probabilistic technique, a probability at which the given digital component extension will be selected for use in generating a reformatted version of the given reformattable digital component such that an aggregate selection requirement for distributing the given reformattable digital component in response to requests over time is within the distribution parameter limit.

    OPTIMIZING TRANSMISSION OF DIGITAL COMPONENTS

    公开(公告)号:US20190228046A1

    公开(公告)日:2019-07-25

    申请号:US16369860

    申请日:2019-03-29

    Applicant: Google LLC

    CPC classification number: G06F16/9574 H04L67/2823

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

    PROBABILISTIC TECHNIQUES FOR FORMATTING DIGITAL COMPONENTS

    公开(公告)号:US20200133670A1

    公开(公告)日:2020-04-30

    申请号:US16254160

    申请日:2019-01-22

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including an apparatus for using probabilistic techniques to provide reformatted versions of digital components. In one aspect, a process includes obtaining data specifying a distribution parameter limit for a given reformattable digital component that is eligible for reformatting using a set of digital component extensions. For each of multiple digital component requests, a determination is made that a given digital component extension has an additional selection requirement that, when combined with a base selection requirement for the given reformattable digital component, would exceed the distribution parameter limit. A determination is made, using a probabilistic technique, a probability at which the given digital component extension will be selected for use in generating a reformatted version of the given reformattable digital component such that an aggregate selection requirement for distributing the given reformattable digital component in response to requests over time is within the distribution parameter limit.

    Optimizing transmission of digital components

    公开(公告)号:US10515132B2

    公开(公告)日:2019-12-24

    申请号:US16369860

    申请日:2019-03-29

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

    Democratized cellular network connectivity through small cells

    公开(公告)号:US10477503B2

    公开(公告)日:2019-11-12

    申请号:US15187880

    申请日:2016-06-21

    Applicant: Google LLC

    Abstract: A system and method provide for connectivity to multiple network operators at a given time, and sorting outgoing traffic based on criteria associated with the data and the network operators. Available networks are identified, and a mobile device attaches to a first network for communication through a first application, and also attaches to a second network for communication through a second application, without requiring detachment from the first network. Accordingly, traffic for the first application is steered through the selected first network, and traffic for the second application is steered through the second network.

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