CUSTOM ZONING FOR ADDRESSABLE TELEVISION ADVERTISEMENTS

    公开(公告)号:US20240357192A1

    公开(公告)日:2024-10-24

    申请号:US18763568

    申请日:2024-07-03

    申请人: GOOGLE LLC

    摘要: The present disclosure provides systems and methods for customized programming through “virtual zoning”, not based on network architecture or geographic region, via a modified electronic programming guide (EPG) provided to devices assigned to virtual zones. Broadcasters may thus provide virtual zone-based “localized” programming to devices regardless of location. The virtual zone-based EPG may be functionally identical to conventional EPGs, and thus fully compatible with existing recipient devices, without requiring custom programming or manufacturer resources. Content may be broadcast to virtual zones via multicast IP streams, with primary content provided to a plurality of virtual zones and custom content provided on a stream-by-stream basis. The resulting system is highly scalable, requiring additional resources only based on the number of virtual zones (which may be numbered in the tens or hundreds, in many implementations) rather than the number of recipient devices (which may be numbered in the millions).

    CUSTOM ZONING FOR ADDRESSABLE TELEVISION ADVERTISEMENTS

    公开(公告)号:US20210136437A1

    公开(公告)日:2021-05-06

    申请号:US16971038

    申请日:2018-07-31

    申请人: GOOGLE LLC

    摘要: The present disclosure provides systems and methods for customized programming through “virtual zoning”, not based on network architecture or geographic region, via a modified electronic programming guide (EPG) provided to devices assigned to virtual zones. Broadcasters may thus provide virtual zone-based “localized” programming to devices regardless of location. The virtual zone-based EPG may be functionally identical to conventional EPGs, and thus fully compatible with existing recipient devices, without requiring custom programming or manufacturer resources. Content may be broadcast to virtual zones via multicast IP streams, with primary content provided to a plurality of virtual zones and custom content provided on a stream-by-stream basis. The resulting system is highly scalable, requiring additional resources only based on the number of virtual zones (which may be numbered in the tens or hundreds, in many implementations) rather than the number of recipient devices (which may be numbered in the millions).

    Optimized utilization of streaming bandwidth using multicast

    公开(公告)号:US10985931B2

    公开(公告)日:2021-04-20

    申请号:US16703594

    申请日:2019-12-04

    申请人: Google LLC

    摘要: A system including a digital component request server that receives digital component requests for a supplemental digital component that will be presented in an additional multicast stream that is different to a multicast stream that is delivering content; a digital component distribution server that i) selects supplemental digital components to distribute over the additional multicast streams, the supplemental digital components being selected for one of the additional multicast streams being different to the supplemental digital component selected for each of the other additional multicast streams, and that ii) assigns one group of a plurality of groups of the multiple client devices to a respective one of the additional multicast streams; and an instruction generation server that generates instructions for the multiple client devices to tune to the respective additional multicast streams assigned to the group of multiple client devices that includes the different client device that submitted the request.

    OPTIMIZED UTILIZATION OF STREAMING BANDWIDTH USING MULTICAST

    公开(公告)号:US20190058607A1

    公开(公告)日:2019-02-21

    申请号:US15834589

    申请日:2017-12-07

    申请人: Google LLC

    摘要: A system including a digital component request server that receives digital component requests for a supplemental digital component that will be presented in an additional multicast stream that is different to a multicast stream that is delivering content; a digital component distribution server that i) selects supplemental digital components to distribute over the additional multicast streams, the supplemental digital components being selected for one of the additional multicast streams being different to the supplemental digital component selected for each of the other additional multicast streams, and that ii) assigns one group of a plurality of groups of the multiple client devices to a respective one of the additional multicast streams; and an instruction generation server that generates instructions for the multiple client devices to tune to the respective additional multicast streams assigned to the group of multiple client devices that includes the different client device that submitted the request.

    Custom zoning for addressable television advertisements

    公开(公告)号:US12052457B2

    公开(公告)日:2024-07-30

    申请号:US16971038

    申请日:2018-07-31

    申请人: GOOGLE LLC

    摘要: The present disclosure provides systems and methods for customized programming through “virtual zoning”, not based on network architecture or geographic region, via a modified electronic programming guide (EPG) provided to devices assigned to virtual zones. Broadcasters may thus provide virtual zone-based “localized” programming to devices regardless of location. The virtual zone-based EPG may be functionally identical to conventional EPGs, and thus fully compatible with existing recipient devices, without requiring custom programming or manufacturer resources. Content may be broadcast to virtual zones via multicast IP streams, with primary content provided to a plurality of virtual zones and custom content provided on a stream-by-stream basis. The resulting system is highly scalable, requiring additional resources only based on the number of virtual zones (which may be numbered in the tens or hundreds, in many implementations) rather than the number of recipient devices (which may be numbered in the millions).

    Systems and methods to reduce acknowledgment requests in broadcast transmission networks

    公开(公告)号:US11765417B2

    公开(公告)日:2023-09-19

    申请号:US17285452

    申请日:2020-04-08

    申请人: GOOGLE LLC

    IPC分类号: H04N21/262 H04N21/258

    摘要: At least one aspect of the present disclosure is directed to systems and methods of selecting and acknowledging content to broadcast. A system can receive, at a first time, a request for content to broadcast identifying a content publisher. The system can obtain cluster data of the content publisher corresponding to a first time, the cluster data identifying content selection metrics based on predicted characteristics of the cluster corresponding to the first time. The system can determine a subset of content items having cluster filtering criteria that satisfy the content selection metrics. The system can rank the subset of content items based on the content selection metrics to create an ordered list of content items. The system can transmit data identifying the order of the content items to the content publisher. The content publisher can insert the content into a broadcast in the order identified by the system.

    Optimized utilization of streaming bandwidth using multicast

    公开(公告)号:US11102023B2

    公开(公告)日:2021-08-24

    申请号:US16703594

    申请日:2019-12-04

    申请人: Google LLC

    摘要: A system including a digital component request server that receives digital component requests for a supplemental digital component that will be presented in an additional multicast stream that is different to a multicast stream that is delivering content; a digital component distribution server that i) selects supplemental digital components to distribute over the additional multicast streams, the supplemental digital components being selected for one of the additional multicast streams being different to the supplemental digital component selected for each of the other additional multicast streams, and that ii) assigns one group of a plurality of groups of the multiple client devices to a respective one of the additional multicast streams; and an instruction generation server that generates instructions for the multiple client devices to tune to the respective additional multicast streams assigned to the group of multiple client devices that includes the different client device that submitted the request.

    Optimized utilization of streaming bandwidth using multicast

    公开(公告)号:US10735213B2

    公开(公告)日:2020-08-04

    申请号:US15834589

    申请日:2017-12-07

    申请人: Google LLC

    摘要: A system including a digital component request server that receives digital component requests for a supplemental digital component that will be presented in an additional multicast stream that is different to a multicast stream that is delivering content; a digital component distribution server that i) selects supplemental digital components to distribute over the additional multicast streams, the supplemental digital components being selected for one of the additional multicast streams being different to the supplemental digital component selected for each of the other additional multicast streams, and that ii) assigns one group of a plurality of groups of the multiple client devices to a respective one of the additional multicast streams; and an instruction generation server that generates instructions for the multiple client devices to tune to the respective additional multicast streams assigned to the group of multiple client devices that includes the different client device that submitted the request.