Abstract:
A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
Abstract:
The automatic transmission of communications between a mobile device and a social networking system is regulated based on the communication mode of the mobile device. A communication for transmission between the mobile device and the social networking system is detected. A communication switch setting, such as a switch position, is determined for the mobile device. A communication mode for the mobile device is determined based on the communication switch setting. For example, if the switch is in a first position, the mobile device is determined to be in a social mode. Likewise, if the switch is in a second position, the mobile device is determined to be a manual mode. If the mobile device is in the social mode, the communication is automatically transmitted. If the mobile device is in the manual mode, the communication is transmitted only in response to authorization from the user of the mobile device.
Abstract:
The automatic transmission of communications between a mobile device and a social networking system is regulated based on the communication mode of the mobile device. A communication for transmission between the mobile device and the social networking system is detected. A communication switch setting, such as a switch position, is determined for the mobile device. A communication mode for the mobile device is determined based on the communication switch setting. For example, if the switch is in a first position, the mobile device is determined to be in a social mode. Likewise, if the switch is in a second position, the mobile device is determined to be a manual mode. If the mobile device is in the social mode, the communication is automatically transmitted. If the mobile device is in the manual mode, the communication is transmitted only in response to authorization from the user of the mobile device.
Abstract:
The automatic transmission of communications between a mobile device and a social networking system is regulated based on the communication mode of the mobile device. A communication for transmission between the mobile device and the social networking system is detected. A communication switch setting, such as a switch position, is determined for the mobile device. A communication mode for the mobile device is determined based on the communication switch setting. For example, if the switch is in a first position, the mobile device is determined to be in a social mode. Likewise, if the switch is in a second position, the mobile device is determined to be a manual mode. If the mobile device is in the social mode, the communication is automatically transmitted. If the mobile device is in the manual mode, the communication is transmitted only in response to authorization from the user of the mobile device.
Abstract:
The automatic transmission of communications between a mobile device and a social networking system is regulated based on the communication mode of the mobile device. A communication for transmission between the mobile device and the social networking system is detected. A communication switch setting, such as a switch position, is determined for the mobile device. A communication mode for the mobile device is determined based on the communication switch setting. For example, if the switch is in a first position, the mobile device is determined to be in a social mode. Likewise, if the switch is in a second position, the mobile device is determined to be a manual mode. If the mobile device is in the social mode, the communication is automatically transmitted. If the mobile device is in the manual mode, the communication is transmitted only in response to authorization from the user of the mobile device.