公开(公告)号：US11107120B1

公开(公告)日：2021-08-31

申请号：US16442202

申请日：2019-06-14

Applicant: Facebook, Inc.

Inventor： Charles Joseph Hughes ,  Xiao Zhang ,  Patrick Brendan Maginnis

IPC: G06Q30/02 ,  H04L29/08

Abstract: A social networking system receives information describing locations associated with a plurality of its users. Based on information identifying each user and a location associated with each user, the social networking system generates and stores hash values. For example, the social networking system maintains various geo-tiles that each identify geographic areas and generates a hash value based on a user identifier and an identifier of a geo-tile including the location associated with the user. Based on the hash values and locations associated with one or more users, the online system determines a number of unique users associated with locations included in a geographic region. When determining the number of unique users, the online system accounts for a rate at which the online system updates location information associated with various users.

公开(公告)号：US20160267526A1

公开(公告)日：2016-09-15

申请号：US14644200

申请日：2015-03-10

Applicant: Facebook, Inc.

Inventor： Liang Xu ,  Aleksey Sergeyevich Fadeev ,  Cheng-huan Sean Chu ,  Xiao Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0277

Abstract: An advertiser determines an attribution assigned to an online publisher for providing advertisement impressions to a user that purchased the product associated with the advertisement impressions. An event chain that resulted in a conversion by a user is received and a probability that the event chain would result in a conversion is determined. A probability that a second event chain that includes the events of the received event chain except for a target event, would result in a conversion is determined. A score for the target event is determined based on the probability that the received event chain would result in a conversion and the probability that the second event chain would result in a conversion.

Abstract translation: 广告商确定分配给在线发行商的归属，以向购买与广告印象相关联的产品的用户提供广告印象。 接收到导致用户进行转换的事件链，并确定事件链将导致转换的概率。 确定包含所接收的事件链的事件的第二事件链（除目标事件之外）将导致转换的概率。 基于接收到的事件链将导致转换的概率以及第二个事件链将导致转换的概率来确定目标事件的得分。

公开(公告)号：US20160019595A1

公开(公告)日：2016-01-21

申请号：US14335792

申请日：2014-07-18

Applicant: Facebook, Inc.

Inventor： Gang Wu ,  Haibin Cheng ,  Xiao Zhang ,  Boris Pierre Arnoux ,  Anh Phuong Bui

IPC: G06Q30/02

Abstract: An online system selects advertisements for a user based on characteristics of the user. The online system presents advertisements to the user having targeting criteria satisfied by the characteristics of the user. To increase the number of users eligible to be presented with an advertisement, the online system increases the users eligible to be presented with the advertisement to include users that do not meet targeting criteria included in the advertisement. The online system obtains a percentile of users based on a performance metric associated with the advertisement and determines a cutoff measure of affinity based on the percentile and measures of affinity between various users and the advertisement. A user is eligible to be presented with the advertisement if a measure of affinity between the user and the advertisement is greater than the cutoff measure of affinity for the advertisement.

Abstract translation: 在线系统基于用户的特征来选择用户的广告。 在线系统向用户呈现具有由用户的特征满足的目标标准的广告。 为了增加有资格获得广告的用户数量，在线系统增加了有资格获得广告的用户，以包括不符合广告中包含的定位标准的用户。 在线系统基于与广告相关联的性能度量获得用户的百分位数，并且基于百分位数确定亲和度的切断度量以及各种用户与广告之间的亲和度的度量。 如果用户和广告之间的亲和度的度量大于对广告的亲和度的截止度量，则用户有资格被呈现广告。

公开(公告)号：US20160019581A1

公开(公告)日：2016-01-21

申请号：US14335796

申请日：2014-07-18

Applicant: FaceBook, Inc.

Inventor： Gang Wu ,  Haibin Cheng ,  Xiao Zhang ,  Boris Pierre Arnoux ,  Anh Phuong Bui

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0269

Abstract: An online system selects advertisements for presentation a user based on characteristics of the user. The online system monitors performance of advertisements based on a goal for the advertisement and a time interval for achieving the goal. During a time period within the time interval, the online system determines an actual performance of the advertisement and compares the actual performance to a portion of the goal associated with the time period. If the actual performance does not satisfy the portion of the goal associated with the time period, the online system expands targeting criteria of the advertisement to increase a number of users eligible to be presented with the advertisement.

Abstract translation: 在线系统基于用户的特征选择用于呈现用户的广告。 在线系统基于广告的目标和实现目标的时间间隔监视广告的性能。 在时间间隔内的一段时间内，在线系统确定广告的实际表现，并将实际表现与与该时间段相关联的目标的一部分进行比较。 如果实际表现不能满足与该时段相关联的目标的部分，则在线系统扩展广告的目标标准，以增加有资格呈现广告的用户数量。

公开(公告)号：US10528981B2

公开(公告)日：2020-01-07

申请号：US14335792

申请日：2014-07-18

Applicant: Facebook, Inc.

Inventor： Gang Wu ,  Haibin Cheng ,  Xiao Zhang ,  Boris Pierre Arnoux ,  Anh Phuong Bui

IPC: G06Q30/02

Abstract: An online system selects advertisements for a user based on characteristics of the user. The online system presents advertisements to the user having targeting criteria satisfied by the characteristics of the user. To increase the number of users eligible to be presented with an advertisement, the online system increases the users eligible to be presented with the advertisement to include users that do not meet targeting criteria included in the advertisement. The online system obtains a percentile of users based on a performance metric associated with the advertisement and determines a cutoff measure of affinity based on the percentile and measures of affinity between various users and the advertisement. A user is eligible to be presented with the advertisement if a measure of affinity between the user and the advertisement is greater than the cutoff measure of affinity for the advertisement.

公开(公告)号：US10366406B2

公开(公告)日：2019-07-30

申请号：US14563858

申请日：2014-12-08

Applicant: Facebook, Inc.

Inventor： Charles Joseph Hughes ,  Xiao Zhang ,  Patrick Brendan Maginnis

IPC: G06Q30/02 ,  H04L29/08

Abstract: A social networking system receives information describing locations associated with a plurality of its users. Based on information identifying each user and a location associated with each user, the social networking system generates and stores hash values. For example, the social networking system maintains various geo-tiles that each identify geographic areas and generates a hash value based on a user identifier and an identifier of a geo-tile including the location associated with the user. Based on the hash values and locations associated with one or more users, the online system determines a number of unique users associated with locations included in a geographic region. When determining the number of unique users, the online system accounts for a rate at which the online system updates location information associated with various users.

公开(公告)号：US10318983B2

公开(公告)日：2019-06-11

申请号：US14335796

申请日：2014-07-18

Applicant: Facebook, Inc.

Inventor： Gang Wu ,  Haibin Cheng ,  Xiao Zhang ,  Boris Pierre Arnoux ,  Anh Phuong Bui

IPC: G06Q30/02

Abstract: An online system selects advertisements for presentation a user based on characteristics of the user. The online system monitors performance of advertisements based on a goal for the advertisement and a time interval for achieving the goal. During a time period within the time interval, the online system determines an actual performance of the advertisement and compares the actual performance to a portion of the goal associated with the time period. If the actual performance does not satisfy the portion of the goal associated with the time period, the online system expands targeting criteria of the advertisement to increase a number of users eligible to be presented with the advertisement.

公开(公告)号：US09774694B2

公开(公告)日：2017-09-26

申请号：US14728579

申请日：2015-06-02

Applicant: Facebook, Inc.

Inventor： Weizhe Shi ,  Amir Rosenfeld ,  Rollin Su ,  Lei Lei ,  Yang Gao ,  Xiao Zhang

IPC: G06F15/177 ,  H04L29/08 ,  H04L12/26 ,  H04L12/24

CPC classification number: H04L67/22 ,  H04L41/0813 ,  H04L43/04 ,  H04L43/103 ,  H04L43/16

Abstract: The disclosure is related to a framework that enables server-side controlling of data sampling at client devices. An application executing on a client device samples data related to various aspects of the application, generates a log file containing the sample data and transmits the log file to the server. The application samples the data based on specified criteria, e.g., specified events, specified actions of a user of the client device, at a specified sampling rate. The framework enables controlling the sampling of such data from the server. The framework can be used to configure various parameters of the sampling, including a number of users to be sampled, a set of events to be sampled, a sampling rate for the events, etc. After the configuration is determined, the server transmits a configuration file to the client device, which performs the sampling based on the configuration in the configuration file.

公开(公告)号：US20160359713A1

公开(公告)日：2016-12-08

申请号：US14728579

申请日：2015-06-02

Applicant: Facebook, Inc.

Inventor： Weizhe Shi ,  Amir Rosenfeld ,  Rollin Su ,  Lei Lei ,  Yang Gao ,  Xiao Zhang

IPC: H04L12/26 ,  H04L12/24

CPC classification number: H04L67/22 ,  H04L41/0813 ,  H04L43/04 ,  H04L43/103 ,  H04L43/16

Abstract: The disclosure is related to a framework that enables server-side controlling of data sampling at client devices. An application executing on a client device samples data related to various aspects of the application, generates a log file containing the sample data and transmits the log file to the server. The application samples the data based on specified criteria, e.g., specified events, specified actions of a user of the client device, at a specified sampling rate. The framework enables controlling the sampling of such data from the server. The framework can be used to configure various parameters of the sampling, including a number of users to be sampled, a set of events to be sampled, a sampling rate for the events, etc. After the configuration is determined, the server transmits a configuration file to the client device, which performs the sampling based on the configuration in the configuration file.

Abstract translation: 本公开涉及一种使服务器端能够控制客户端设备上的数据采样的框架。 在客户机上执行的应用程序对与应用的各个方面相关的数据进行采样，生成包含样本数据的日志文件，并将日志文件发送到服务器。 应用程序根据指定的标准，例如指定的事件，客户端设备的用户的指定动作，以指定的采样率对数据进行采样。 该框架使得能够控制来自服务器的这些数据的采样。 该框架可用于配置采样的各种参数，包括要采样的多个用户，要采样的一组事件，事件的采样率等。在确定配置后，服务器发送配置 文件发送到客户端设备，根据配置文件中的配置进行抽样。

公开(公告)号：US20160162932A1

公开(公告)日：2016-06-09

申请号：US14563858

申请日：2014-12-08

Applicant: Facebook, Inc.

Inventor： Charles Joseph Hughes ,  Xiao Zhang ,  Patrick Brendan Maginnis

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0246 ,  G06Q30/0205 ,  H04L67/02 ,  H04L67/125 ,  H04L67/18 ,  H04L67/20 ,  H04L67/22 ,  H04L67/306

Abstract: A social networking system receives information describing locations associated with a plurality of its users. Based on information identifying each user and a location associated with each user, the social networking system generates and stores hash values. For example, the social networking system maintains various geo-tiles that each identify geographic areas and generates a hash value based on a user identifier and an identifier of a geo-tile including the location associated with the user. Based on the hash values and locations associated with one or more users, the online system determines a number of unique users associated with locations included in a geographic region. When determining the number of unique users, the online system accounts for a rate at which the online system updates location information associated with various users.

Abstract translation: 社交网络系统接收描述与多个用户相关联的位置的信息。 基于识别每个用户的信息和与每个用户相关联的位置，社交网络系统生成并存储哈希值。 例如，社交网络系统维护各种地理瓷砖，每个地理瓷砖各自识别地理区域，并且基于用户标识符和包括与用户相关联的位置的地理瓷砖的标识符来生成散列值。 基于与一个或多个用户相关联的散列值和位置，在线系统确定与包括在地理区域中的位置相关联的多个唯一用户。 当确定唯一用户的数量时，在线系统计算在线系统更新与各种用户相关联的位置信息的速率。