公开(公告)号：US10445785B2

公开(公告)日：2019-10-15

申请号：US14085988

申请日：2013-11-21

Applicant: Facebook, Inc.

Inventor： Scott Aaron Shapiro ,  Shreehari Manikarnika ,  Brian M. Wrightson ,  Saket Jalan ,  Gang Wu

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

Abstract: A social networking system associates identification information with combinations of values used to generate a dynamically-created advertisement. Interactions with the dynamically-created advertisement by social networking system users are also associated with the dynamically-created advertisement. The social networking system uses the identification information to present the same combination of values used to generate the dynamically-created advertisement to additional social networking system users. Additionally, information describing interactions with the dynamically-created advertisement is determined from the interactions associated with the identification information, allowing the dynamically-created advertisement to be included in a personalized feed of content items presented to an additional user along with information describing interactions by various users presented with the same combination of values of components in the dynamically-created advertisement.

公开(公告)号：US10248975B2

公开(公告)日：2019-04-02

申请号：US13778392

申请日：2013-02-27

Applicant: Facebook, Inc.

Inventor： Antonio Felipe Garcia-Martinez ,  Gang Wu ,  Shreehari Manikarnika

IPC: G06Q30/02

Abstract: An advertisement (ad) proxy server acts as a proxy for serving content of third-party ads to users of an online system, reducing data leakage from users to advertisers. The ad proxy server acts as an intermediate storage and access point for content included in advertisement, such as images and videos. When an advertisement from an advertiser is selected for presentation by the online system, an ad tag identifying the location of the content for the selected ad is retrieved and used to retrieve a copy of the advertisement content. The ad proxy server stores the copy of the advertisement content and generates a modified ad tag identifying the ad proxy server. The modified ad tag is sent to a client device, which retrieves the copy of the advertisement content from the ad proxy server rather than directly from the advertiser.

公开(公告)号：US09443273B2

公开(公告)日：2016-09-13

申请号：US13681414

申请日：2012-11-19

Applicant: Facebook, Inc.

Inventor： Giridhar Rajaram ,  Gang Wu

IPC: G06F15/16 ,  G06Q50/00

CPC classification number: H04L63/08 ,  G06F17/30864 ,  G06Q50/01 ,  H04L51/32 ,  H04L63/126

Abstract: A social networking system provides access to personas comprising information, for example, web pages describing users or entities. The information may be suggested by the social networking system or requested by the user, for example, via search. The social networking system authenticates the personas so that only authentic personas are suggested to users or returned when a user is searching for information. The authenticity of a persona is determined based on the connections and/or likes coming from other personas, user accounts, or other entities represented within the social networking system that have been previously authenticated. The authenticity of the persona is also determined based on external links to the persona, for example, external websites referring to the persona or the rate at which external systems such as search engines direct web traffic to the persona.

Abstract translation: 社交网络系统提供对包括信息的人物角色的访问，例如描述用户或实体的网页。 该信息可以由社交网络系统建议或由用户请求，例如通过搜索。 社交网络系统对角色进行认证，以便在用户正在搜索信息时仅向用户建议或返回真实的角色。 基于来自其他角色，用户帐户或在社交网络系统中表示的已经被认证的其他实体的连接和/或喜好确定角色的真实性。 角色的真实性还根据与角色的外部链接（例如，引用角色的外部网站或外部系统（例如搜索引擎将网络流量直接引导到角色）的速率来确定）。

公开(公告)号：US20150332336A1

公开(公告)日：2015-11-19

申请号：US14290355

申请日：2014-05-29

Applicant: Facebook, Inc.

Inventor： Sue Ann Hong ,  Gang Wu ,  Rituraj Kirti ,  Vladislav Isenbaev ,  Boris Pierre Arnoux

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/30

Abstract: A social networking system selects advertisements for a user based on user characteristics of the user in response to a request to present an advertisement to the user. To increase the number of advertisements eligible for presentation to the user, the social networking system associates the user with one or more cluster groups associated with targeting criteria that are not satisfied by the user's characteristics. To determine whether to associate a user with a cluster group, the social networking system determines a cluster score for the cluster group based on the user's characteristics. If the cluster score equals or exceeds a cluster cutoff score for the cluster group, the user is associated with the cluster group. The cluster cutoff score may be determined based on an estimated distribution of users so that a target number or percentage of users have cluster scores less than the cluster cutoff score.

Abstract translation: 响应于向用户呈现广告的请求，社交网络系统基于用户的用户特征为用户选择广告。 为了增加有资格呈现给用户的广告的数量，社交网络系统将用户与与用户的特征不满足的定位标准相关联的一个或多个集群组相关联。 要确定是否将用户与群集组关联，社交网络系统将根据用户的特征确定群集组的群集分数。 如果集群分数等于或超过集群组的集群截断分数，则用户与集群组关联。 可以基于用户的估计分布来确定群集截断分数，使得目标数量或用户百分比具有小于群集截断分数的聚类分数。

公开(公告)号：US10528981B2

公开(公告)日：2020-01-07

申请号：US14335792

申请日：2014-07-18

Applicant: Facebook, Inc.

Inventor： Gang Wu ,  Haibin Cheng ,  Xiao Zhang ,  Boris Pierre Arnoux ,  Anh Phuong Bui

IPC: G06Q30/02

Abstract: An online system selects advertisements for a user based on characteristics of the user. The online system presents advertisements to the user having targeting criteria satisfied by the characteristics of the user. To increase the number of users eligible to be presented with an advertisement, the online system increases the users eligible to be presented with the advertisement to include users that do not meet targeting criteria included in the advertisement. The online system obtains a percentile of users based on a performance metric associated with the advertisement and determines a cutoff measure of affinity based on the percentile and measures of affinity between various users and the advertisement. A user is eligible to be presented with the advertisement if a measure of affinity between the user and the advertisement is greater than the cutoff measure of affinity for the advertisement.

公开(公告)号：US10318983B2

公开(公告)日：2019-06-11

申请号：US14335796

申请日：2014-07-18

Applicant: Facebook, Inc.

Inventor： Gang Wu ,  Haibin Cheng ,  Xiao Zhang ,  Boris Pierre Arnoux ,  Anh Phuong Bui

IPC: G06Q30/02

Abstract: An online system selects advertisements for presentation a user based on characteristics of the user. The online system monitors performance of advertisements based on a goal for the advertisement and a time interval for achieving the goal. During a time period within the time interval, the online system determines an actual performance of the advertisement and compares the actual performance to a portion of the goal associated with the time period. If the actual performance does not satisfy the portion of the goal associated with the time period, the online system expands targeting criteria of the advertisement to increase a number of users eligible to be presented with the advertisement.

公开(公告)号：US09979714B2

公开(公告)日：2018-05-22

申请号：US15237499

申请日：2016-08-15

Applicant: Facebook, Inc.

Inventor： Giridhar Rajaram ,  Gang Wu

IPC: G06F15/16 ,  H04L29/06 ,  G06Q50/00 ,  G06F17/30 ,  H04L12/58

CPC classification number: H04L63/08 ,  G06F17/30864 ,  G06Q50/01 ,  H04L51/32 ,  H04L63/126

Abstract: A social networking system provides access to personas comprising information, for example, web pages describing users or entities. The information may be suggested by the social networking system or requested by the user, for example, via search. The social networking system authenticates the personas so that only authentic personas are suggested to users or returned when a user is searching for information. The authenticity of a persona is determined based on the connections and/or likes coming from other personas, user accounts, or other entities represented within the social networking system that have been previously authenticated. The authenticity of the person is also determined based on external links to the persona, for example, external websites referring to the persona or the rate at which external systems such as search engines direct web traffic to the persona.

公开(公告)号：US20160359835A1

公开(公告)日：2016-12-08

申请号：US15237499

申请日：2016-08-15

Applicant: Facebook, Inc.

Inventor： Giridhar Rajaram ,  Gang Wu

IPC: H04L29/06 ,  G06F17/30 ,  H04L12/58

CPC classification number: H04L63/08 ,  G06F17/30864 ,  G06Q50/01 ,  H04L51/32 ,  H04L63/126

Abstract: A social networking system provides access to personas comprising information, for example, web pages describing users or entities. The information may be suggested by the social networking system or requested by the user, for example, via search. The social networking system authenticates the personas so that only authentic personas are suggested to users or returned when a user is searching for information. The authenticity of a persona is determined based on the connections and/or likes coming from other personas, user accounts, or other entities represented within the social networking system that have been previously authenticated. The authenticity of the person is also determined based on external links to the persona, for example, external websites referring to the persona or the rate at which external systems such as search engines direct web traffic to the persona.

Abstract translation: 社交网络系统提供对包括信息的人物角色的访问，例如描述用户或实体的网页。 该信息可以由社交网络系统建议或由用户请求，例如通过搜索。 社交网络系统对角色进行认证，以便在用户正在搜索信息时仅向用户建议或返回真实的角色。 基于来自其他角色，用户帐户或在社交网络系统中表示的已经被认证的其他实体的连接和/或喜好确定角色的真实性。 该人的真实性还根据与角色的外部链接（例如，引用个人角色的外部网站）或外部系统（例如搜索引擎将网站流量引导到角色）的速率来确定。

公开(公告)号：US20150142583A1

公开(公告)日：2015-05-21

申请号：US14085988

申请日：2013-11-21

Applicant: Facebook, Inc., a Delaware corporation

Inventor： Scott Aaron Shapiro ,  Shreehari Manikarnika ,  Brian M. Wrightson ,  Saket Jalan ,  Gang Wu

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0271 ,  G06Q50/01

Abstract: A social networking system associates identification information with combinations of values used to generate a dynamically-created advertisement. Interactions with the dynamically-created advertisement by social networking system users are also associated with the dynamically-created advertisement. The social networking system uses the identification information to present the same combination of values used to generate the dynamically-created advertisement to additional social networking system users. Additionally, information describing interactions with the dynamically-created advertisement is determined from the interactions associated with the identification information, allowing the dynamically-created advertisement to be included in a personalized feed of content items presented to an additional user along with information describing interactions by various users presented with the same combination of values of components in the dynamically-created advertisement

Abstract translation: 社交网络系统将识别信息与用于生成动态创建的广告的值的组合相关联。 与社交网络系统用户动态创建的广告的交互也与动态创建的广告相关联。 社交网络系统使用识别信息来呈现用于向另外的社交网络系统用户生成动态创建的广告的值的相同组合。 另外，描述与动态创建的广告的交互的信息是从与识别信息相关联的交互中确定的，允许动态创建的广告被包括在呈现给附加用户的内容项目的个性化馈送中，以及描述各种各样的交互的信息 用户在动态创建的广告中呈现了组件值相同的组合

公开(公告)号：US10509816B2

公开(公告)日：2019-12-17

申请号：US14290355

申请日：2014-05-29

Applicant: Facebook, Inc.

Inventor： Sue Ann Hong ,  Gang Wu ,  Rituraj Kirti ,  Vladislav Isenbaev ,  Boris Pierre Arnoux

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/30 ,  G06F16/435 ,  G06F16/28 ,  G06F16/2457

Abstract: A social networking system selects advertisements for a user based on user characteristics of the user in response to a request to present an advertisement to the user. To increase the number of advertisements eligible for presentation to the user, the social networking system associates the user with one or more cluster groups associated with targeting criteria that are not satisfied by the user's characteristics. To determine whether to associate a user with a cluster group, the social networking system determines a cluster score for the cluster group based on the user's characteristics. If the cluster score equals or exceeds a cluster cutoff score for the cluster group, the user is associated with the cluster group. The cluster cutoff score may be determined based on an estimated distribution of users so that a target number or percentage of users have cluster scores less than the cluster cutoff score.