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    Eye event detection
    2.
    发明授权
    Eye event detection 有权
    眼睛事件检测

    公开(公告)号：US09256784B1

    公开(公告)日：2016-02-09

    申请号：US13792953

    申请日：2013-03-11

    Applicant: Amazon Technologies, Inc.

    Inventor： Dennis James Taylor ,  Joshua Daniel Wright ,  Jed Baraban Reinitz ,  Tommy Lee Bennett

    IPC: H04N13/04 ,  G06K9/00

    CPC classification number: G06F3/013 ,  G06F3/005 ,  G06F3/01 ,  G06F3/0304 ,  G06F3/0483 ,  G06F15/0291 ,  G06F17/211 ,  G06F17/2785 ,  G06F17/30032 ,  G06K9/00597 ,  H04N13/383

    Abstract: The techniques and systems described herein track gaze movement of a user while eyes of the user read a document on a computing device. The techniques may then analyze or evaluate the gaze movement to determine if a reading interruption occurs (e.g., a reading pause or irregularity in a regular reading rate for the user). The reading interruption may occur when the user, while reading, encounters or notices a problem in the text. The reading interruption may also occur when the user encounters or notices text that the user has a strong interest in. When the reading interruption occurs, the techniques may evaluate a gaze direction and associate the reading interruption with a text that is currently displayed (e.g., word, sentence, paragraph, page, etc.). Moreover, the techniques may map the displayed text to a location in the document (e.g., a page or other identifiable section), and report the location to a centralized entity where statistical analysis can be performed to determine if there is a problem in the document.

    Abstract translation: 本文描述的技术和系统在用户的眼睛在计算设备上读取文档时跟踪用户的注视移动。 然后，技术可以分析或评估注视运动，以确定是否发生读取中断（例如，用户的正常读取速率的读取暂停或不规则性）。 当用户在阅读时遇到或注意到文本中的问题时，可能会发生阅读中断。 当用户遇到或注意到用户感兴趣的文本时，读取中断也可能发生。当读取中断发生时，技术可以评估注视方向并将读取中断与当前显示的文本相关联（例如， 单词，句子，段落，页面等）。 而且，这些技术可以将显示的文本映射到文档中的位置（例如，页面或其他可识别部分），并将位置报告给集中式实体，其中可以执行统计分析以确定文档中是否存在问题 。

    Product placement in digital content
    3.
    发明授权
    Product placement in digital content 有权
    产品放置在数字内容中

    公开(公告)号：US08910201B1

    公开(公告)日：2014-12-09

    申请号：US13793696

    申请日：2013-03-11

    Applicant: Amazon Technologies, Inc.

    Inventor： James C. Zamiska ,  Dennis James Taylor ,  Joshua Daniel Wright ,  Tommy Lee Bennett ,  Daniel Peter Cox ,  Joven Michael Matias ,  Jed Baraban Reinitz

    IPC: H04N7/10 ,  H04N21/234 ,  H04N21/442 ,  H04N21/258 ,  H04N21/81 ,  H04N21/458 ,  H04H60/33 ,  H04N5/445

    CPC classification number: H04N21/458 ,  H04N21/23418 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/812

    Abstract: The techniques and systems described herein place product information at a location in digital content where an existing object occurs. The techniques may select the product information based on profile data indicative of interests of a user viewing the digital content. Accordingly, the techniques may identify existing objects in the digital content before the user begins viewing the digital content. The techniques may also receive or access product information to be placed in the digital content. The product information may include identifiable brands, products, or services. Then, while rendering the digital content before the user begins viewing the digital content or while the user is viewing the digital content, the techniques may select product information to dynamically place into a scene of the digital content at a location where the existing objects occur.

    Abstract translation: 本文描述的技术和系统将产品信息放置在数字内容中存在现有对象的位置。 这些技术可以基于指示观看数字内容的用户的兴趣的简档数据来选择产品信息。 因此，这些技术可以在用户开始观看数字内容之前识别数字内容中的现有对象。 这些技术还可以接收或访问要放置在数字内容中的产品信息。 产品信息可能包括可识别的品牌，产品或服务。 然后，在用户开始观看数字内容之前呈现数字内容，或者当用户正在观看数字内容时，该技术可以选择产品信息来动态地放置在现有对象发生的位置处的数字内容的场景中。

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