公开(公告)号：US08910201B1

公开(公告)日：2014-12-09

申请号：US13793696

申请日：2013-03-11

Applicant: Amazon Technologies, Inc.

Inventor： James C. Zamiska ,  Dennis James Taylor ,  Joshua Daniel Wright ,  Tommy Lee Bennett ,  Daniel Peter Cox ,  Joven Michael Matias ,  Jed Baraban Reinitz

IPC: H04N7/10 ,  H04N21/234 ,  H04N21/442 ,  H04N21/258 ,  H04N21/81 ,  H04N21/458 ,  H04H60/33 ,  H04N5/445

CPC classification number: H04N21/458 ,  H04N21/23418 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/812

Abstract: The techniques and systems described herein place product information at a location in digital content where an existing object occurs. The techniques may select the product information based on profile data indicative of interests of a user viewing the digital content. Accordingly, the techniques may identify existing objects in the digital content before the user begins viewing the digital content. The techniques may also receive or access product information to be placed in the digital content. The product information may include identifiable brands, products, or services. Then, while rendering the digital content before the user begins viewing the digital content or while the user is viewing the digital content, the techniques may select product information to dynamically place into a scene of the digital content at a location where the existing objects occur.

Abstract translation: 本文描述的技术和系统将产品信息放置在数字内容中存在现有对象的位置。 这些技术可以基于指示观看数字内容的用户的兴趣的简档数据来选择产品信息。 因此，这些技术可以在用户开始观看数字内容之前识别数字内容中的现有对象。 这些技术还可以接收或访问要放置在数字内容中的产品信息。 产品信息可能包括可识别的品牌，产品或服务。 然后，在用户开始观看数字内容之前呈现数字内容，或者当用户正在观看数字内容时，该技术可以选择产品信息来动态地放置在现有对象发生的位置处的数字内容的场景中。