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    Management of moving outdoor advertising
    61.
    发明授权
    Management of moving outdoor advertising 有权

    公开(公告)号：US11694223B2

    公开(公告)日：2023-07-04

    申请号：US17540922

    申请日：2021-12-02

    Applicant: HaulerAds Inc.

    Inventor： Casey Mansel Binkley ,  Zachary Aaron Levy

    IPC: G06Q30/00 ,  G06Q30/0242 ,  G09F21/04 ,  G06Q30/0251

    CPC classification number: G06Q30/0246 ,  G06Q30/0266 ,  G09F21/04

    Abstract: An advertising campaign may be carried out using moving outdoor advertising. Advertisers typically like to manage and track the success of their advertising campaigns. Aspects of the present application may be seen to assist with such management and tracking by providing impression analytics, location analytics, time analytics and frequency reports. Furthermore, aspects of the present application may be seen to provide an ability to augment a moving outdoor advertising campaign with a mobile device retargeting advertising campaign. Then, such metrics as return on investment, profit and gross profit may be tracked. In some aspects, Wi-Fi signals and Bluetooth signals may be collected from mobile devices that are in the range of a Moving Impression Analytics Tracking Device.

    Image capture interface
    63.
    发明授权
    Image capture interface 有权

    公开(公告)号：US11682042B2

    公开(公告)日：2023-06-20

    申请号：US15410266

    申请日：2017-01-19

    Applicant: Google LLC

    Inventor： Jennifer W. Lin

    IPC: G06Q30/00 ,  G06Q30/0251 ,  G06Q30/0242 ,  H04L67/01 ,  H04N23/60 ,  H04N23/63

    CPC classification number: G06Q30/0261 ,  G06Q30/00 ,  G06Q30/0246 ,  H04L67/01 ,  H04N23/635 ,  H04N23/64

    Abstract: This specification describes technologies relating to capturing an image. In general, one aspect of the subject matter described in this specification can be embodied in a device that includes a camera, a GPS receiver, and an application. The application is executed by a data processing apparatus that interacts with the camera, the GPS receiver, and one or more remote servers, to perform operations comprising: activating the camera; presenting, in a display of the device, a digital presentation of a document; guiding a user to capture an image of the document, including presenting, within the display, a user interface feature that visually frames a particular subset of information that is included in the document with other information; capturing the image of the document when the particular subset of information is focused in the camera's view; and uploading the captured image of the document to the one or more remote servers.

    Double Blind Machine Learning Insight Interface Apparatuses, Methods and Systems
    68.
    发明申请
    Double Blind Machine Learning Insight Interface Apparatuses, Methods and Systems 审中-公开

    公开(公告)号：US20180308008A1

    公开(公告)日：2018-10-25

    申请号：US15816644

    申请日：2017-11-17

    Applicant: Xaxis, Inc.

    Inventor： Karl Edward Bunch ,  Adam Branyan Cushner ,  Jacob Grabczewski ,  Sara Sue Robertson ,  Inga Silkworth

    IPC: G06N99/00 ,  G06N7/00

    CPC classification number: G06N99/005 ,  G06F8/315 ,  G06F9/4881 ,  G06F15/18 ,  G06F17/3053 ,  G06N7/005 ,  G06Q30/0241 ,  G06Q30/0246 ,  G06Q30/0275

    Abstract: The Double Blind Machine Learning Insight Interface Apparatuses, Methods and Systems (“DBMLII”) transforms campaign configuration request, campaign optimization input inputs via DBMLII components into top features, machine learning configured user interface, translated commands, campaign configuration response outputs. A double blind machine learning request is obtained. A third party's shared dataset and corresponding external predictions data determined by the third party based on an unavailable dataset is determined. Proprietary data corresponding to the shared dataset is determined. A dataframe comprising at least subsets of the determined shared dataset, external predictions data, and proprietary data is generated. A set of top features from the dataframe is determined. Top features data is utilized to generate a machine learning structure. The generated machine learning structure is utilized to produce machine learning results. The machine learning results are translated into commands and provided to the third party.

    SYSTEM FOR TRACKING EFFECTIVENESS OF ELECTRONIC PROMOTIONS
    69.
    发明申请
    SYSTEM FOR TRACKING EFFECTIVENESS OF ELECTRONIC PROMOTIONS 审中-公开

    公开(公告)号：US20180276707A1

    公开(公告)日：2018-09-27

    申请号：US15879271

    申请日：2018-01-24

    Applicant: TOSHIBA TEC KABUSHIKI KAISHA

    Inventor： Kenya HIRAMATSU

    IPC: G06Q30/02 ,  H04L12/26

    CPC classification number: G06Q30/0246 ,  G06Q30/0243 ,  H04L43/08 ,  H04L67/10

    Abstract: A distributed data processing and collection system improves effectiveness of data processing and collection by distributing data processing tasks and data collection tasks across a plurality of first computers, a plurality of second computers, and one or more servers. The system comprises a plurality of the first computers, each associated with a unique identifier, a plurality of the second computers, each of which is configured to detect the unique identifier of any of the first computers and, upon detecting the unique identifier, to collect data associated with the unique identifier, and one or more servers in communication with the first computers to distribute data to be displayed by the first computers, aggregate data collected by the second computers, and determine an effectiveness of the distributed data based on the aggregated data.

    Automating visual literacy to present data in a visually organized fashion
    70.
    发明授权
    Automating visual literacy to present data in a visually organized fashion 有权

    公开(公告)号：US10083463B2

    公开(公告)日：2018-09-25

    申请号：US14582564

    申请日：2014-12-24

    Applicant: watzan, LLC

    Inventor： Charles David Benaiah

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0269 ,  G06Q30/0246 ,  G06Q50/01

    Abstract: A system, an apparatus, a device, a method, and computer readable medium are disclosed. In an example, a server may be configured at least to perform identifying a consumer associated with a device, generating a consumer vector comprising a consumer interest score for each of a plurality of items, generating a second vector, selecting a subset of the plurality of items, and adjusting at least two visual attributes of each item in the subset for display in a graphical user interface based on the consumer vector and the second vector.

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