公开(公告)号：US09189804B2

公开(公告)日：2015-11-17

申请号：US14090972

申请日：2013-11-26

Applicant: Yahoo! Inc.

Inventor： Siyu You ,  Jiacheng Guo ,  Quansheng Duan

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0247 ,  G06Q30/0243

Abstract: Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click probability for each ad in the first ads data and rank the ads based on the eCPM. The second model is trained using the second ads data set comprising a subset of the first ads data set and interaction features related to ad position in the block. The second model predicts a second click probability for each ad in the second ads data set. An overall expected revenue for each arrangement of ads in the second ads data set is then calculated. The computer system selects the arrangement with maximum computed overall expected revenue and places the ads in the block on the webpage according to the selected arrangement.

Abstract translation: 公开了将广告放置在网页上的块中的系统和方法。 通常，使用第一和第二广告数据集来训练两个排名模型。 第一个模型预测了第一个广告数据中每个广告的首次点击概率，并根据有效每千次展示费用对广告进行排名。 使用第二广告数据集来训练第二模型，该第二广告数据集包括第一广告数据集的一部分和与该块中的广告位置相关的交互特征。 第二种模式预测第二个广告数据集中每个广告的第二次点击概率。 然后计算第二个广告数据集中每个广告排列的整体预期收入。 计算机系统选择具有最大计算总体预期收入的布置，并根据所选择的布置将广告放置在网页上。

公开(公告)号：US20150324385A1

公开(公告)日：2015-11-12

申请号：US14795408

申请日：2015-07-09

Applicant: YAHOO! INC.

Inventor： Steve W. Francis

IPC: G06F17/30

CPC classification number: H04L69/04 ,  G06F17/30153 ,  G06F17/30613 ,  G06F17/30876 ,  G06F17/30887 ,  H04L67/06 ,  H04L67/32

Abstract: Disclosed is a system and methods for data compression and decompression. The systems and methods discussed herein include an encoder, dictionary, decoder, literal string and control output. The discussed systems and methods encode data transmitted over a communications channel through the use of a dynamically compiled dictionary. Upon reviewing the characters within the transmitted data in view of the dictionary, an encoded/compressed output string is created. Such output string may also be decoded in a similar fashion via a dynamically compiled dictionary.

Abstract translation: 公开了一种用于数据压缩和解压缩的系统和方法。 本文讨论的系统和方法包括编码器，字典，解码器，文字串和控制输出。 所讨论的系统和方法通过使用动态编译的字典对通过通信信道传输的数据进行编码。 鉴于字典查看发送数据中的字符，将生成编码/压缩输出字符串。 这样的输出字符串也可以通过动态编译的字典以类似的方式被解码。

公开(公告)号：US20150319224A1

公开(公告)日：2015-11-05

申请号：US14344185

申请日：2013-03-15

Applicant: Yahoo Inc.

Inventor： Li Rong

IPC: H04L29/08 ,  G06F17/30

CPC classification number: H04L67/10 ,  G06F16/955 ,  G06Q30/02

Abstract: Method and system for presenting content, is provided. A range with respect to a presenting device is determined. A device identification (ID) of the presenting device is transmitted, via the communication platform, to a first user located within the range. First content is obtained, wherein the first content is generated based on a first request from the first user. The first request is sent in association with at least the device ID and a first user ID of the first user. The first content is presented, at the presenting device, wherein the first content is personalized with respect to the first user.

Abstract translation: 提供了介绍内容的方法和系统。 确定相对于呈现装置的范围。 通过通信平台将呈现设备的设备标识（ID）发送到位于该范围内的第一用户。 获得第一内容，其中基于来自第一用户的第一请求生成第一内容。 第一请求至少与第一用户的设备ID和第一用户ID相关联地发送。 在呈现设备处呈现第一内容，其中第一内容相对于第一用户被个性化。

公开(公告)号：US20150317319A1

公开(公告)日：2015-11-05

申请号：US14266618

申请日：2014-04-30

Applicant: Yahoo! Inc.

Inventor： Scott Richard Andress ,  Andrew Poon ,  Ivan Young Lee ,  Guilherme de Barros Chapiewski ,  Abhay Kurma Gupta

IPC: G06F17/30

CPC classification number: G06F16/3322 ,  G06F16/248 ,  G06F16/951

Abstract: A modular search object framework provides modular search results, including entity and non-entity search results, with search suggestions in a combined visual display. The framework includes circuitry that outputs search results and search suggestions comprising perceivable differences between the results and the suggestions. In addition, circuitry of the framework outputs search results, wherein non-entity and entity search results are distinguishable from each other, for example in shape, size, color, or other visual effect.

Abstract translation: 模块化搜索对象框架提供模块搜索结果，包括实体和非实体搜索结果，在组合的可视显示中具有搜索建议。 该框架包括输出搜索结果和搜索建议的电路，包括结果和建议之间的可感知差异。 此外，框架的电路输出搜索结果，其中非实体和实体搜索结果可以彼此区分，例如形状，大小，颜色或其他视觉效果。

公开(公告)号：US20150317317A1

公开(公告)日：2015-11-05

申请号：US14265900

申请日：2014-04-30

Applicant: Yahoo! Inc.

Inventor： Hongbo Deng ,  Anlei Dong ,  Shenhong Zhu ,  Jiuhe Gan ,  Sudarshan Lamkhede ,  Yi Chang

IPC: G06F17/30

CPC classification number: G06F17/3097 ,  G06F17/3053 ,  G06F17/3064 ,  G06F17/30864

Abstract: Methods, systems and programming for providing query suggestions including entities. In one example, a prefix of a query is first received. A plurality of query suggestions are then identified based on the prefix of the query. The plurality of query suggestions include at least one entity. Scores of each of the plurality of query suggestions are computed using a first model. The first model includes an adjustable parameter used for computing the score of the at least one entity. The plurality of question suggestions are ranked based, at least in part, on the scores.

Abstract translation: 提供包括实体在内的查询建议的方法，系统和程序。 在一个示例中，首先接收查询的前缀。 然后，基于查询的前缀来识别多个查询建议。 多个查询建议包括至少一个实体。 使用第一模型来计算多个查询建议中的每一个的分数。 第一模型包括用于计算至少一个实体的分数的可调参数。 多个问题建议至少部分地基于得分进行排名。

公开(公告)号：US20150310487A1

公开(公告)日：2015-10-29

申请号：US14262120

申请日：2014-04-25

Applicant: Yahoo! Inc.

Inventor： Jian XU ,  Yu ZOU ,  Chunming WANG

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/24578 ,  G06F16/951

Abstract: Systems and methods for commercial query suggestion are disclosed. The system includes a database including search logs. The system includes a set of initial suggestion phrases extracted from the database. The system includes a search engine that generates a query search result based on a query and generates a suggestion search result based on each suggestion phrase in the set of initial suggestion phrases. The system includes a feature generation device that generates a query vector and a suggestion vector based on the query search result and the suggestion search result. The system obtains a relevance score for each suggestion phrases based on a relevance model. The system includes a subset of the initial suggestion phrases based on the relevance scores. The system obtains a click probability score for each suggestion phrases in the subset of initial suggestion phrases based on a click model.

Abstract translation: 披露了商业查询建议的系统和方法。 该系统包括一个包含搜索日志的数据库。 该系统包括从数据库中提取的一组初始建议短语。 该系统包括搜索引擎，其基于查询生成查询搜索结果，并且基于初始建议短语集合中的每个建议短语生成建议搜索结果。 该系统包括基于查询搜索结果和建议搜索结果生成查询向量和建议向量的特征生成装置。 系统基于相关性模型获得每个建议短语的相关性分数。 该系统基于相关性分数包括初始建议短语的子集。 该系统基于点击模型获得初始建议短语子集中每个建议短语的点击概率得分。

公开(公告)号：US20150304447A1

公开(公告)日：2015-10-22

申请号：US14257469

申请日：2014-04-21

Applicant: YAHOO! INC.

Inventor： David Karp ,  Derek A. Gottfrid ,  Peter James Vidani ,  Zachary Coffman Sultan ,  Pau Santesmasses

IPC: H04L29/08 ,  G06F17/24 ,  G06F17/22 ,  H04L29/06

CPC classification number: G06F17/30905 ,  G06F17/2247 ,  G06F17/227 ,  G06F17/248 ,  G06F17/3089 ,  H04L67/2823 ,  H04L67/303 ,  H04L67/306 ,  H04L67/42

Abstract: A content-generating user is enabled to set visible attributes for a content item from any device so that the content item maintains a uniform look and feel across the various platforms. The visible attributes set by the generating user are stored in the user's profile on a user profile database. When a request to display the content item is received from a client device, the platform associated with the request is determined. Display data comprising one or more of the visible attributes retrieved from the user profile database, the content item and a template based on the platform is transmitted to the client device. The client device configures a display of the content item to a viewer based on the received display data.

公开(公告)号：US20150304367A1

公开(公告)日：2015-10-22

申请号：US14255576

申请日：2014-04-17

Applicant: YAHOO! INC.

Inventor： Chris Chan ,  Tony Hairr ,  Shatakshi Goyal ,  Clarence Leung ,  Katrina Tempero ,  Shivakumar Ningappa

IPC: H04L29/06 ,  H04L29/08 ,  G06F17/30

CPC classification number: H04L67/10 ,  G06Q30/0269 ,  G06Q30/0271 ,  G06Q50/01 ,  H04L67/22 ,  H04L67/306

Abstract: Content items are provided to users and their interactions with the provided content items are recorded in respective user profiles. The users' interactions thus recorded over time are analyzed to determine if the users have a balanced information intake. A reading habit score is determined for a user based various criteria. The user's reading habit score is analyzed to determine if the user's habits indicate a balance in the user's content consumption. If the user's reading habit score indicates an imbalance in the user's content consumption, suggestions are provided to the user for achieving a more balanced reading habit and thereby improving the user's reading habit score.

Abstract translation: 向用户提供内容项目，并且将它们与所提供的内容项目的交互记录在相应的用户简档中。 分析由此记录的用户的交互时间，以确定用户是否具有平衡的信息摄取。 根据各种标准为用户确定阅读习惯评分。 分析用户的阅读习惯分数，以确定用户的习惯是否表示用户内容消费的平衡。 如果用户的阅读习惯分数表示用户内容消费的不平衡，则向用户提供建议以实现更平衡的阅读习惯，从而改善用户的阅读习惯评分。

公开(公告)号：US20150301990A1

公开(公告)日：2015-10-22

申请号：US14326129

申请日：2014-07-08

Applicant: YAHOO! INC.

Inventor： David Karp ,  Derek A. Gottfrid ,  Peter James Vidani ,  Zachary Coffman Sultan ,  Pau Santesmasses

IPC: G06F17/22 ,  G06F17/24

CPC classification number: G06F17/30905 ,  G06F17/2247 ,  G06F17/227 ,  G06F17/248 ,  G06F17/3089 ,  H04L67/2823 ,  H04L67/303 ,  H04L67/306 ,  H04L67/42

Abstract: A content-generating user is enabled to set visible attributes for a content item from any device so that the content item maintains a uniform look and feel across the various platforms. The visible attributes set by the generating user are stored in the user's profile on a user profile database. When a request to display the content item is received from a client device, the platform associated with the request is determined. Display data comprising one or more of the visible attributes retrieved from the user profile database, the content item and a template based on the platform is transmitted to the client device. The client device configures a display of the content item to a viewer based on the received display data.

Abstract translation: 使内容生成用户能够从任何设备设置内容项目的可见属性，使得内容项目在各种平台之间保持统一的外观和感觉。 生成用户设置的可见属性存储在用户配置文件数据库中的用户配置文件中。 当从客户端设备接收到显示内容项目的请求时，确定与该请求相关联的平台。 包括从用户简档数据库检索的一个或多个可见属性的显示数据，基于平台的内容项和模板被发送到客户端设备。 客户端设备基于接收到的显示数据配置内容项的显示。

公开(公告)号：USD740854S1

公开(公告)日：2015-10-13

申请号：US29447038

申请日：2013-02-28

Applicant: YAHOO! INC.

Designer： Subramanyan Murali ,  Ankit Shah