ANALYZING TRACKING REQUESTS GENERATED BY CLIENT DEVICES INTERACTING WITH A WEBSITE

    公开(公告)号:US20190007508A1

    公开(公告)日:2019-01-03

    申请号:US15879771

    申请日:2018-01-25

    Applicant: Facebook, Inc.

    Abstract: An online system receives tracking requests from client devices interacting with a website. The online system analyzes user interactions with websites using the tracking requests. The online system predicts an accurate label for the web page that caused the tracking request to be generated. The online system uses the accurate label for generating reports describing user interactions with the website. The online system determines a quality of tracking requests generated by the website based on various factors including a number of web pages of the website that generate tracking requests, the type of information provided by the tracking requests, and so on. The online system generates reports describing the quality of the tracking requests. The online system uses a metric indicating the quality of tracking requests of the website to determine whether to use predicted labels instead of labels provided by tracking requests for generating reports of the website.

    Media Planning Tool
    22.
    发明申请
    Media Planning Tool 审中-公开

    公开(公告)号:US20170083941A1

    公开(公告)日:2017-03-23

    申请号:US14860995

    申请日:2015-09-22

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0255 G06Q30/0275

    Abstract: An advertising system stores records of web publishers accessed by each of a plurality of users of the online system, where the records indicate for each of the web publishers which of the users have accessed sites of the web publisher. A set of users targeted by an advertiser for receiving one or more advertisements from the advertiser is received. Using the stored records, one or more web publishers are selected to recommend to the advertiser for publishing the one or more advertisements targeted to the set of users. The web publishers are selected using a likelihood of the target users accessing content provided by the selected publishers based on the target users having previously accessed sites of the web publishers. The one or more selected web publishers are recommended to the advertiser for bidding to present ads to the target users.

    Realtime bandwidth-based communication for assistant systems

    公开(公告)号:US10827024B1

    公开(公告)日:2020-11-03

    申请号:US16222923

    申请日:2018-12-17

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a method includes, by one or more computing systems of a communication network, receiving, from a first client system associated with a first user during a communication session between the first client system and a second client system associated with a second user, a first user communication in a first modality, wherein the first user communication is to be sent via the network to the second client system. The method further includes determining an available bandwidth of the network with respect to the second client system, determining a second modality to send the first user communication to the second client system based on the available bandwidth, generating a second user communication in the second modality by converting the first user communication to the second modality, and sending, to the second client system the second user communication for presentation to the second user.

    DETERMINING EFFECTS OF PRESENTING A CONTENT ITEM TO VARIOUS USERS ON A LIKELIHOOD OF ANOTHER USER PERFORMING A SPECIFIC ACTION ASSOCIATED WITH THE CONTENT ITEM

    公开(公告)号:US20190019215A1

    公开(公告)日:2019-01-17

    申请号:US15650635

    申请日:2017-07-14

    Applicant: Facebook, Inc.

    Abstract: An online system determines a metric indicating whether presenting a content item to various users increased a likelihood of other users performing a specific action associated with the content item. To determine the metric, the online system identifies a control set of users who are not presented with the content item and determines measures of affinity for users of the control set with other users of the control set and for users to whom the content item was presented. Based on measures of affinity for users of the control set and for users who were presented with the content item, the online system identifies segments of users of the control set having different measures of affinity for users of the control set and for users presented with the content item. The online system determines the metric bases on occurrences of the specific action by users in different segments.

    GENERATING ANALYTICS FOR A CONTENT ITEM PRESENTED TO INDIVIDUALS BY ONE OR MORE CONTENT PUBLISHERS BASED ON ATTRIBUTES EXTRAPOLATED FROM ONLINE SYSTEM USERS

    公开(公告)号:US20180357661A1

    公开(公告)日:2018-12-13

    申请号:US15621953

    申请日:2017-06-13

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0242 G06Q30/0251 G06Q30/0277

    Abstract: An online system provides content items to content publishers, which present them to individuals who may be online system users. The online system tracks the presentation of each content item and/or actions performed in association with the presentation of each content item using a tracking mechanism and identifies online system users from the individuals based on user-identifying information collected using the tracking mechanism and on information maintained in the online system. The online system determines a number of the online system users having various attributes and extrapolates a set of the individuals associated with each attribute (e.g., based on a sampling method that may de-bias the online system users). The online system generates analytics for the content items and communicates them to online system users associated with the content items, allowing the content items to be tailored to individuals to whom they may be presented by the content publishers.

    LOCATION-BASED INFERENCE OF USER CHARACTERISTICS

    公开(公告)号:US20180048722A1

    公开(公告)日:2018-02-15

    申请号:US15236228

    申请日:2016-08-12

    Applicant: Facebook, Inc.

    Abstract: An online system associates a user with a characteristic attribute of a geographic area in response to the user visiting the geographic area. The geographic area is identified based on visits by users of the online system, and attributes of entities associated with locations within the geographic area. A characteristic attribute is identified from the obtained attributes. A visit to the geographic area by a first user not associated with the characteristic attribute is identified. In response to identifying that the first user has visited the geographic area, the first user is associated with the characteristic profile attribute. Based at least in part on the association between the characteristic profile attribute and the first user, a content item is sent to a client device for presentation to the first user.

    Analyzing tracking requests generated by client devices interacting with a website

    公开(公告)号:US09882999B1

    公开(公告)日:2018-01-30

    申请号:US15636500

    申请日:2017-06-28

    Applicant: Facebook, Inc.

    CPC classification number: H04L67/22 G06F17/30864 G06N99/005 G06Q30/0255

    Abstract: An online system receives tracking requests from client devices interacting with a website. The online system analyzes user interactions with websites using the tracking requests. The online system predicts an accurate label for the web page that caused the tracking request to be generated. The online system uses the accurate label for generating reports describing user interactions with the website. The online system determines a quality of tracking requests generated by the website based on various factors including a number of web pages of the website that generate tracking requests, the type of information provided by the tracking requests, and so on. The online system generates reports describing the quality of the tracking requests. The online system uses a metric indicating the quality of tracking requests of the website to determine whether to use predicted labels instead of labels provided by tracking requests for generating reports of the website.

    DETERMINING A DURATION CONTENT IS VISIBLE TO A USER OF AN ONLINE SYSTEM

    公开(公告)号:US20180027083A1

    公开(公告)日:2018-01-25

    申请号:US15214226

    申请日:2016-07-19

    Applicant: Facebook, Inc.

    Abstract: A page of content includes instructions that, when executed by a client device presenting the page, obtain a visibility state of the page describing presentation of the page of content to a user and a time when the visibility state was obtained. Execution of the instructions also generates an identifier with which the visibility state and the time are associated. The instructions also obtained updated visibility states, obtains times when the updated visibility states are obtained, and associates the updated visibility states and their corresponding times with the identifier. The client device communicates the obtained visibility state, updated visibility states, and corresponding times to an online system in association with the identifier. Based on the times corresponding to the visibility state and the updated visibility states, the online system determines a duration the page was presented.

Patent Agency Ranking