公开(公告)号：US12155878B2

公开(公告)日：2024-11-26

申请号：US18076955

申请日：2022-12-07

Applicant: ROKU, INC.

Inventor： Pulkit Aggarwal ,  Abhishek Bambha ,  Rohit Mahto ,  Nam Vo ,  Fei Xiao

IPC: H04N21/25 ,  H04N21/258 ,  H04N21/466

Abstract: Disclosed herein are system, apparatus, article of manufacture, method, and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for demographic predictions for content items. An example embodiment operates by assigning weights representing demographics to a first plurality of nodes of a predictive model and assigning predictive values representing predicted demographics to a second plurality of nodes of the model. Pairwise distances between the predictive values for the nodes of the second plurality of nodes and the weighted values of the first plurality of nodes may be calculated and the shortest calculated pairwise distances may be used to assign demographics for content items corresponding to nodes of the first plurality of nodes to content items corresponding nodes of the second plurality of nodes. When content is requested, a content item for which the same demographic has been assigned may be recommended to the requestor.

公开(公告)号：US12132976B2

公开(公告)日：2024-10-29

申请号：US18484041

申请日：2023-10-10

Applicant: ROKU, INC.

Inventor： Abhishek Bambha ,  Ronica Jethwa ,  Rohit Mahto ,  Nam Vo ,  Fei Xiao ,  Lian Liu

IPC: H04N21/8549 ,  G06F16/783

CPC classification number: H04N21/8549 ,  G06F16/783

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product aspects, and/or combinations and sub-combinations thereof, for generating trailers (previews) for multimedia content. An example aspect operates by generating an initial set of candidate points to generate a trailer for a media content; determining conversion data for each of the initial set of candidate points; determining an updated set of candidate points based on the conversion data; determining an estimated mean and upper bound for each of the updated set of candidate points; computing a value for each of the updated set of candidate points; generating a ranked list based on the value computed for each of the updated set of candidate points; and repeating the process until an optimal candidate point is converged upon.

公开(公告)号：US12126874B2

公开(公告)日：2024-10-22

申请号：US18091234

申请日：2022-12-29

Applicant: ROKU, INC.

Inventor： Fei Xiao ,  Abhishek Bambha ,  Nam Vo ,  Pulkit Aggarwal ,  Rohit Mahto ,  Andrey Vlasenko ,  Rameen Mahdavi

IPC: H04N21/81 ,  G06Q30/0241 ,  G06Q30/0251 ,  H04N21/25 ,  H04N21/254

CPC classification number: H04N21/812 ,  G06Q30/0249 ,  G06Q30/0254 ,  H04N21/251 ,  H04N21/2542

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for a content acquisition system to recommend for acquisition a subset of content items selected from a set of content items available for purchase in relation to a content recommendation system currently used in a media environment. The content acquisition system may include a content recommendation system simulator to estimate an impact function value for a potential subset of content items of the set of content items available for purchase based on the currently used content recommendation system. Afterwards, an acquisition recommender can recommend for acquisition a subset of content items based on an optimized objective function value calculated based on an optimization model while meeting one or more budget constraints.

公开(公告)号：US20240064375A1

公开(公告)日：2024-02-22

申请号：US18494814

申请日：2023-10-26

Applicant: ROKU, INC.

Inventor： MEHUL SANGHAVI ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/466 ,  H04N21/431

CPC classification number: H04N21/4668 ,  H04N21/4316 ,  H04N21/4667

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US11895372B1

公开(公告)日：2024-02-06

申请号：US17882184

申请日：2022-08-05

Applicant: ROKU, INC.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/482 ,  H04N21/466

CPC classification number: H04N21/4826 ,  H04N21/4668

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US11838605B1

公开(公告)日：2023-12-05

申请号：US18076476

申请日：2022-12-07

Applicant: ROKU, INC.

Inventor： Abhishek Bambha ,  Ronica Jethwa ,  Rohit Mahto ,  Nam Vo ,  Fei Xiao ,  Lian Liu

IPC: H04N21/8549 ,  G06F16/783

CPC classification number: H04N21/8549 ,  G06F16/783

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product aspects, and/or combinations and sub-combinations thereof, for generating trailers (previews) for multimedia content. An example aspect operates by generating an initial set of candidate points to generate a trailer for a media content; determining conversion data for each of the initial set of candidate points; determining an updated set of candidate points based on the conversion data; determining an estimated mean and upper bound for each of the updated set of candidate points; computing a value for each of the updated set of candidate points; generating a ranked list based on the value computed for each of the updated set of candidate points; and repeating the process until an optimal candidate point is converged upon.

公开(公告)号：US12200310B2

公开(公告)日：2025-01-14

申请号：US18536627

申请日：2023-12-12

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/482 ,  H04N21/466

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20250016425A1

公开(公告)日：2025-01-09

申请号：US18829979

申请日：2024-09-10

Applicant: ROKU, INC.

Inventor： Fei XIAO ,  Abhishek Bambha ,  Nam Vo ,  Pulkit Aggarwal ,  Rohit Mahto ,  Andrey Vlasenko ,  Rameen Mahdavi

IPC: H04N21/81 ,  G06Q30/0241 ,  G06Q30/0251 ,  H04N21/25 ,  H04N21/254

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for a content acquisition system to recommend for acquisition a subset of content items selected from a set of content items available for purchase in relation to a content recommendation system currently used in a media environment. The content acquisition system may include a content recommendation system simulator to estimate an impact function value for a potential subset of content items of the set of content items available for purchase based on the currently used content recommendation system. Afterwards, an acquisition recommender can recommend for acquisition a subset of content items based on an optimized objective function value calculated based on an optimization model while meeting one or more budget constraints.

公开(公告)号：US12137273B2

公开(公告)日：2024-11-05

申请号：US18494814

申请日：2023-10-26

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/466 ,  H04N21/431

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20240273575A1

公开(公告)日：2024-08-15

申请号：US18108090

申请日：2023-02-10

Applicant: ROKU, INC.

Inventor： ABHISHEK BAMBHA ,  Weicong Ding ,  Ronica Jethwa ,  Rohit Mahto ,  Abhishek Majumdar ,  Amit Verma ,  Zidong Wang ,  Fei Xiao

IPC: G06Q30/0251

CPC classification number: G06Q30/0269 ,  G06Q30/0261

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for optimizing user experience/engagement and revenue. An example embodiment operates by a computer-implemented method for providing one or more advertisements to a media device. The method includes receiving, by at least one computer processor, a user state associated with a user of the media device, where the user state corresponds to a time step. The method further includes receiving a revenue value associated with the user of the media device, where the revenue value corresponds to the time step. The method also include determining an action associated with the user based on the user state and the revenue value. The action includes one or more parameters associated with the one or more advertisements. The method further includes providing the action to the user.