RENDERING A DYNAMIC ENDEMIC BANNER ON STREAMING PLATFORMS USING CONTENT RECOMMENDATION SYSTEMS AND ADVANCED BANNER PERSONALIZATION

    公开(公告)号:US20240064375A1

    公开(公告)日:2024-02-22

    申请号:US18494814

    申请日:2023-10-26

    Applicant: ROKU, INC.

    CPC classification number: H04N21/4668 H04N21/4316 H04N21/4667

    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

    Rendering a dynamic endemic banner on streaming platforms using content recommendation systems

    公开(公告)号:US12143688B2

    公开(公告)日:2024-11-12

    申请号:US18353935

    申请日:2023-07-18

    Applicant: ROKU, INC.

    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

    Rendering a dynamic endemic banner on streaming platforms using content recommendation systems

    公开(公告)号:US11750896B1

    公开(公告)日:2023-09-05

    申请号:US17741855

    申请日:2022-05-11

    Applicant: ROKU, INC.

    CPC classification number: H04N21/812 H04N21/4316 H04N21/458

    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

    Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and advanced banner personalization

    公开(公告)号:US12137273B2

    公开(公告)日:2024-11-05

    申请号:US18494814

    申请日:2023-10-26

    Applicant: Roku, Inc.

    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

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