公开(公告)号：US20240137621A1

公开(公告)日：2024-04-25

申请号：US18536627

申请日：2023-12-12

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/482 ,  H04N21/466

CPC classification number: H04N21/4826 ,  H04N21/4668

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US11961171B1

公开(公告)日：2024-04-16

申请号：US18364092

申请日：2023-08-02

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rachel Elise Bailin ,  Thomas Paul DeGarmo, Jr. ,  Prajit Jose Madan ,  David Anthony Webb ,  Andrew Laurence Ashbacher

IPC: G06T11/60 ,  G06F3/0482 ,  G06F3/04845

CPC classification number: G06T11/60 ,  G06F3/0482 ,  G06F3/04845

Abstract: In one aspect, an example method can be used with a system comprising a set of domain specific language (DSL)-compatible modules. The method can include: (i) designing a template for an interactive media object, wherein the template includes one or more fixed portions and one or more variable portions; (ii) curating the designed template by at least using received input to modify the one or more variable portions of the designed template; (iii) modifying the curated template by replacing a content placeholder of the curated template with a corresponding content item, thereby automatically converting the curated template into an interactive media object definition file; and (iv) using the interactive media object definition file to render and present, via a media selection menu of a presentation device, an interactive media object defined by the interactive media object definition file.

公开(公告)号：US11895372B1

公开(公告)日：2024-02-06

申请号：US17882184

申请日：2022-08-05

Applicant: ROKU, INC.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/482 ,  H04N21/466

CPC classification number: H04N21/4826 ,  H04N21/4668

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US12265993B2

公开(公告)日：2025-04-01

申请号：US18588189

申请日：2024-02-27

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: G06Q30/02 ,  G06Q30/0251 ,  H04N21/234 ,  H04N21/431

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US11838592B1

公开(公告)日：2023-12-05

申请号：US17889975

申请日：2022-08-17

Applicant: ROKU, INC.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/466 ,  H04N21/431

CPC classification number: H04N21/4668 ,  H04N21/4316 ,  H04N21/4667

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20250045991A1

公开(公告)日：2025-02-06

申请号：US18593130

申请日：2024-03-01

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rachel Elise Bailin ,  Thomas Paul DeGarmo, JR. ,  Prajit Jose Madan ,  David Anthony Webb ,  Andrew Laurence Ashbacher

IPC: G06T11/60 ,  G06F3/0482 ,  G06F3/04845

Abstract: In one aspect, an example method can be used with a system comprising a set of domain specific language (DSL)-compatible modules. The method can include: (i) designing a template for an interactive media object, wherein the template includes one or more fixed portions and one or more variable portions; (ii) curating the designed template by at least using received input to modify the one or more variable portions of the designed template; (iii) modifying the curated template by replacing a content placeholder of the curated template with a corresponding content item, thereby automatically converting the curated template into an interactive media object definition file; and (iv) using the interactive media object definition file to render and present, via a media selection menu of a presentation device, an interactive media object defined by the interactive media object definition file.

公开(公告)号：US12143688B2

公开(公告)日：2024-11-12

申请号：US18353935

申请日：2023-07-18

Applicant: ROKU, INC.

Inventor： Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja ,  Mehul Sanghavi

IPC: H04N21/81 ,  H04N21/431 ,  H04N21/458

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US12132970B2

公开(公告)日：2024-10-29

申请号：US17726280

申请日：2022-04-21

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Emily Jeanne Smith

IPC: H04N21/8355 ,  H04N21/24

CPC classification number: H04N21/8355 ,  H04N21/2407

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for distributing digital data. In some embodiments, a server receives a request to distribute digital data to be consumed by a plurality of users. The request indicates that the digital data is to be distributed based on a plurality of parameters and a plurality of resources. The digital data is associated with a digital file. The server identifies an opportunity to distribute the digital data based on a first parameter and a volume of installs of the digital file. Moreover, the server causes the digital data to be distributed such that the digital data is available to be output to the second set of devices using a set of resources based on a limit on resources for the opportunity and the first parameter.

公开(公告)号：US11948172B2

公开(公告)日：2024-04-02

申请号：US17860686

申请日：2022-07-08

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: G06Q30/02 ,  G06Q30/0251 ,  H04N21/234 ,  H04N21/431

CPC classification number: G06Q30/0269 ,  H04N21/23424 ,  H04N21/4316

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US11750896B1

公开(公告)日：2023-09-05

申请号：US17741855

申请日：2022-05-11

Applicant: ROKU, INC.

Inventor： Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja ,  Mehul Sanghavi

IPC: H04N21/81 ,  H04N21/458 ,  H04N21/431

CPC classification number: H04N21/812 ,  H04N21/4316 ,  H04N21/458

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.