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    Resource locator remarketing
    12.
    发明授权
    Resource locator remarketing 有权
    资源定位器再营销

    公开(公告)号：US08930503B1

    公开(公告)日：2015-01-06

    申请号：US14145629

    申请日：2013-12-31

    Applicant: Google Inc.

    Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

    IPC: G06F15/16 ,  H04L29/08 ,  G06Q30/02 ,  G06F17/30 ,  H04L29/12

    CPC classification number: G06F17/30887 ,  G06F17/30861 ,  G06F17/30864 ,  G06F17/30867 ,  G06F17/30876 ,  G06F17/3089 ,  G06F17/30985 ,  G06F17/30988 ,  G06F2207/025 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0277 ,  H04L61/15 ,  H04L61/30 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04N21/236

    Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

    Abstract translation: 介绍了资源定位器再营销的方法，系统和设备。 一方面，一种方法包括从发布者接收访问数据，指定设备标识符的访问数据和指定提供给用户设备的资源的资源定位符; 识别包括正则表达式的内容馈送，指定匹配字符串的每个正则表达式和有资格提供给与访问数据相对应的用户设备的一组内容项目，所述用户设备包括与所述正则表达式中的一个匹配的资源定位符; 识别与访问数据指定的资源定位符匹配的第一匹配正则表达式; 从与所述第一匹配正则表达式对应的内容项中选择内容项; 以及提供导致所选择的内容项目呈现给用户设备的数据。

    Dynamic Product Content Generation
    13.
    发明申请
    Dynamic Product Content Generation 审中-公开
    动态产品内容生成

    公开(公告)号：US20140089124A1

    公开(公告)日：2014-03-27

    申请号：US13627584

    申请日：2012-09-26

    Applicant: Google, Inc.

    Inventor： Vikas Jha ,  Vishal Goenka ,  David Monsees ,  Jayavel Shanmugasundaram ,  Fred Bertsch ,  Dongmin Zhang

    IPC: G06Q30/06 ,  G06F17/30

    CPC classification number: G06Q30/0623 ,  G06F16/903 ,  G06F16/958

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for building and serving dynamic product advertisements. A request is received for content including request data. Product data is accessed representing multiple product records, each associated with a different product. Multiple matching rules are applied to each of the product records in order to identify a subset of product records satisfying the matching rules. For each of the product records satisfying the matching rules, multiple scores are generated, each score representing the relevance of the product to the request based on the request data. The scores are aggregated. One or more of the product records are selected based at least on the aggregate scores. A dynamic product content item is served in response to the request featuring the products associated with the one or more selected product records.

    Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于构建和服务动态产品广告的计算机程序。 收到包含请求数据的内容的请求。 访问产品数据表示多个产品记录，每个产品记录与不同的产品相关联。 为了识别满足匹配规则的产品记录的子集，将多个匹配规则应用于每个产品记录。 对于满足匹配规则的每个产品记录，生成多个分数，每个分数根据请求数据表示产品与请求的相关性。 得分被聚合。 至少基于总分数来选择一个或多个产品记录。 响应于具有与一个或多个所选产品记录相关联的产品的请求而提供动态产品内容项目。

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