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    Inferring target clusters based on social connections
    12.
    发明授权
    Inferring target clusters based on social connections 有权
    根据社会关系推断目标群体

    公开(公告)号：US09373146B2

    公开(公告)日：2016-06-21

    申请号：US13625633

    申请日：2012-09-24

    Applicant: Facebook, Inc.

    Inventor： Rong Yan ,  Ankush Singla ,  Antonio Felipe Garcia-Martinez ,  Philip Anastasios Zigoris

    IPC: G06F15/16 ,  G06F15/177 ,  G06F15/173 ,  G06Q50/00 ,  G06Q30/02

    CPC classification number: G06Q30/0269 ,  G06F17/30873 ,  G06Q30/0251 ,  G06Q50/01 ,  H04L67/306

    Abstract: A seed cluster comprising a group of users who share a particular attribute and/or affiliation is determined by a social networking system. For each user of the seed cluster, other users and/or entities connected to the user in the social networking system are retrieved. For each retrieved other user or entity, the social networking system may determine whether the other user or entity exhibits the attribute or affiliation based on a random walk algorithm. A resulting targeting cluster of users and/or entities may be used for targeting advertisements targeting to members. A social networking system may also infer an affiliation for a user based on the user's interaction with a page, application, or entity where other users who interacted with the same page, application, or entity have the same affiliation.

    Abstract translation: 包括共享特定属性和/或隶属的一组用户的种子群由社交网络系统确定。 对于种子群的每个用户，检索在社交网络系统中连接到用户的其他用户和/或实体。 对于每个检索到的其他用户或实体，社交网络系统可以基于随机游走算法确定其他用户或实体是否展现属性或隶属关系。 用户和/或实体的结果定向集群可以用于定向到成员的广告。 社交网络系统还可以基于用户与页面，应用程序或实体的交互来推断用户的联系，其中与同一页面，应用程序或实体交互的其他用户具有相同的隶属关系。

    Validating Components Of An Advertisement For Consistency With An Objective Of The Advertisement
    13.
    发明申请
    Validating Components Of An Advertisement For Consistency With An Objective Of The Advertisement 审中-公开
    验证广告的组成部分与广告的目标一致

    公开(公告)号：US20150206171A1

    公开(公告)日：2015-07-23

    申请号：US14159996

    申请日：2014-01-21

    Applicant: Facebook, Inc.

    Inventor： Philip Anastasios Zigoris ,  David Michael Proudfoot ,  Jinghao Yan

    IPC: G06Q30/02

    CPC classification number: G06Q30/0242

    Abstract: An online system receives an advertisement request from an advertiser and determines an advertisement objective associated with the advertisement request. Validation rules associated with the advertisement request are retrieved and applied to components of the advertisement request. Application of the validation rules determines whether components of the advertisement request are consistent with the advertisement objective. A result of the application of the validation rules to the advertisement request is presented to the advertiser, providing the advertiser with a measure of the effectiveness of the advertisement request in satisfying the advertisement objective.

    Abstract translation: 在线系统从广告商接收广告请求，并确定与广告请求相关联的广告目标。 与广告请求相关联的验证规则被检索并应用于广告请求的组件。 验证规则的应用确定广告请求的组件是否与广告目标一致。 将广告请求的验证规则应用的结果呈现给广告商，向广告商提供满足广告目标的广告请求的有效性的量度。

    Sponsored Stories Application Programming Interface (API)
    15.
    发明申请
    Sponsored Stories Application Programming Interface (API) 审中-公开
    应用程序编程接口（API）

    公开(公告)号：US20140337142A1

    公开(公告)日：2014-11-13

    申请号：US14340360

    申请日：2014-07-24

    Applicant: Facebook, Inc.

    Inventor： Ning Li ,  Philip Anastasios Zigoris ,  Neville Bowers ,  Robert Kang-Xing Jin

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q50/01

    Abstract: To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user.

    Abstract translation: 为了提供一个赞助的故事单元，社交网络系统收到广告商的故事请求。 故事要求指定用于生成赞助故事的内容的属性。 当社交网络系统存储对象或对对象执行的动作时，还存储与对象或动作相关联并描述对象或动作的属性。 例如，对象的属性包括对象类型，对象标识符，描述对象的元数据或其他合适的信息。 社交网络系统识别与连接到具有包括在故事请求中的一个或多个属性的观看用户的用户相关联的动作或对象。 从所识别的动作或对象产生赞助故事并呈现给观看用户。

    SPONSORED STORY CREATION USING INFERENTIAL TARGETING
    18.
    发明申请
    SPONSORED STORY CREATION USING INFERENTIAL TARGETING 审中-公开
    使用感觉目标的赞助故事创作

    公开(公告)号：US20140122249A1

    公开(公告)日：2014-05-01

    申请号：US14137820

    申请日：2013-12-20

    Applicant: FACEBOOK, INC.

    Inventor： Kent Schoen ,  Ning Li ,  Robert Kang Xing Jin ,  Philip Anastasios Zigoris ,  Jessica Gronski ,  Jordan Walke ,  Eric Michel Giovanola

    IPC: G06Q50/00 ,  G06Q30/02

    CPC classification number: G06F3/0481 ,  G06Q10/10 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L65/403

    Abstract: A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.

    Abstract translation: 一种方法包括监视活动流以识别与存储的赞助故事规范相匹配的动作，用于向观看用户提供一个或多个赞助故事。 赞助的故事规范包括赞助故事的视觉规范，匹配的赞助故事排名为观看用户。 用户可以设置与赞助故事相关的隐私偏好。 排名和隐私设置有助于向观看用户显示哪些赞助故事。

    SPONSORED STORY SHARING USER INTERFACE
    19.
    发明申请
    SPONSORED STORY SHARING USER INTERFACE 审中-公开
    赞助的故事共享用户界面

    公开(公告)号：US20140108965A1

    公开(公告)日：2014-04-17

    申请号：US14137834

    申请日：2013-12-20

    Applicant: Facebook, Inc.

    Inventor： Kent Schoen ,  Ning Li ,  Robert Kang Xing Jin ,  Philip Anastasios Zigoris ,  Jessica Gronski ,  Jordan Walke ,  Eric Michel Giovanola

    IPC: G06F3/0481 ,  H04L29/06

    CPC classification number: G06F3/0481 ,  G06Q10/10 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L65/403

    Abstract: A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.

    Abstract translation: 一种方法包括监视活动流以识别与存储的赞助故事规范相匹配的动作，用于向观看用户提供一个或多个赞助故事。 赞助的故事规范包括赞助故事的视觉规范，匹配的赞助故事排名为观看用户。 用户可以设置与赞助故事相关的隐私偏好。 排名和隐私设置有助于向观看用户显示哪些赞助故事。

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