Abstract:
Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document Object Model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, construction and utilization of a suffix tree of a string of tags comprising all tags in the Document Object Model. Some techniques may utilize, in the analysis, a node flattening technique in connection with the Document Object Model.
Abstract:
A method for adjusting one or more parameters associated with a model. The method comprises obtaining, from a first source, first information related to activity of a user. The method further comprises adjusting one or more parameters associated with a model based on the first information collected within a first length of time, and obtaining, from a second source, second information related to activity of the user. The method further comprises adjusting the one or more parameters associated with the model based on the second information collected within a second length of time and a measure indicative of performance of the model, wherein the second length of time is larger than the first length of time.
Abstract:
A real-time asynchronous event aggregation system, method, and network device are configured to capture real-time asynchronous events, and to pass them as input to one or more aggregation engines to determine a reputation for a target. The aggregation engine(s) may then send out notifications where a reputation category changes for a target, indicating that an action may be taken to inhibit spam messages from the target, highlight a display of content from the target, or the like. As such, the event-driven aggregation engines may be designed to capture real-time asynchronous events, such as reputation reports for a wide variety of activities, including, but not limited to spam and/or not-spam messages, determining a reputation on a posting of comments to a movie, a blog posting, a play list posting, or the like. In one embodiment, a reputation of the sender of the reputation event may also be determined.
Abstract:
Systems and methods, including user interfaces, are provided for implementing searches using contextual information associated with a Web page (or other document) that a user is viewing when a query is entered. The page includes a contextual search interface that has an associated context vector representing content of the page. When the user submits a search query via the contextual search interface, the query and the context vector are both provided to the query processor and used in responding to the query.
Abstract:
A method and apparatus for generating search results including searching by subdomain and providing sponsored results by subdomain is provided. A search system according to embodiments of the present invention analyzes search queries to determine if they are to be routed to subdomains and presents results include sponsored hits sponsored on a subdomain by subdomain basis.
Abstract:
Disclosed herein is item recommender that uses a model trained using a combination of at least visual item similarity training data and social activity training data. The model may be used, for example, to identify a set of recommended products having similar visual features as a given product. The set of recommended products may be presented to the user along with the given product. The model may be continuously updated using feedback from users to identify the features considered to be important to the users relative to other features.
Abstract:
One or more methods and/or techniques for coupon providing is provided herein. A user, of a client device, may search for an entity (e.g., a consumer product and/or service). The entity may be associated with a domain (e.g., a business that offers the entity for purchase). An advertisement associated with the entity and/or the domain may be identified. A coupon associated with the advertisement for the domain may be identified. The coupon may be applicable to the entity. The advertisement and the coupon may be provided on a webpage.
Abstract:
Described herein are techniques and systems for online ad campaign tuning using proportional-integral-derivative (PID) controllers, such as proportional (P) controllers and proportional-integral (PI) controllers. Also, described herein are techniques and systems for shortening a learning/tuning phase of a PID controller used for optimizing an online ad campaign.
Abstract:
Method, system, and programs for estimating interests of a plurality of users with respect to a new piece of information are disclosed. In one example, historical interests of the plurality of users are obtained with respect to one or more existing pieces of information. One or more users are selected from the plurality of users. Historical interests of the one or more users can minimize an objective function over the plurality of users. Interests of the one or more users are obtained with respect to the new piece of information. Estimated interests of the plurality of users are generated with respect to the new piece of information based on the obtained interests of the one or more users.
Abstract:
The technologies described herein use a statistical test to determine whether differences between data sets of buckets in a bucket test, such as differences between averages of two buckets (e.g., differences between means of two buckets), are directionally larger than a predetermined or preset minimum threshold value. The statistical test may also provide an extension to specify the minimum threshold value as a percentage. Also, described herein are techniques for estimating different control variables of a bucket test, such as estimating minimum bucket size to provide sufficient statistical power with use of the minimum threshold value.