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    TARGETING USING HISTORICAL DATA
    5.
    发明申请
    TARGETING USING HISTORICAL DATA 审中-公开
    使用历史数据进行定位

    公开(公告)号：US20160189217A1

    公开(公告)日：2016-06-30

    申请号：US15063154

    申请日：2016-03-07

    Applicant: Yahoo! Inc.

    Inventor： David A. Burgess ,  Shyam Kapur

    IPC: G06Q30/02

    CPC classification number: G06Q30/0255 ,  G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0239 ,  G06Q30/0277

    Abstract: A method of advertising receives a data log that includes the activities of users. The users have unique identifiers and associated profiles that form a user base. The method segments the user base into user segments by types of users. Hence, a first user segment is formed. The users within the first user segment have a profile similarity. The method groups publisher inventory, and forms a first publisher group. The publishers provide content to the users. The method categorizes advertisements and thereby generates a first ad category. The advertisements relate to a marketer, which has various marketer data. The method targets a first advertisement within the first ad category based on at least one of the first ad category, the publisher grouping, and the user segments. A system for ad targeting includes a user module, a publisher module, a marketer and/or advertisement module, and a matching engine. The user module is for receiving a plurality of users and segmenting the users into user segments including a first user segment. The publisher module is for receiving several publishers' inventory and grouping the publishers' inventory into publisher groups that include a first publisher group that has a first inventory location for the presentation of advertising. The marketer-ad module is for receiving advertisements and categorizing the advertisements into ad categories that include a first ad category. The matching engine is for matching the first publisher group and/or the first user segment to the first ad category. The matching engine is also for ranking ads and placing within the first inventory location a first advertisement from the first ad category.

    Abstract translation: 广告的方法接收包含用户活动的数据日志。 用户具有形成用户群的唯一标识符和关联的简档。 该方法通过用户类型将用户群分成用户区段。 因此，形成第一用户段。 第一用户段内的用户具有轮廓相似性。 该方法对发布商库存进行分组，并形成第一个发布商组。 发布商向用户提供内容。 该方法对广告进行分类，从而生成第一个广告类别。 广告涉及具有各种营销人员数据的营销人员。 该方法基于第一广告类别，发布者分组和用户片段中的至少一个来针对第一广告类别内的第一广告。 用于广告定位的系统包括用户模块，发布者模块，营销者和/或广告模块以及匹配引擎。 所述用户模块用于接收多个用户并将所述用户分段成包括第一用户段的用户段。 发布商模块用于接收多个发布商的广告资源，并将发布商的广告资源分组到发布商组，其中包括具有第一个广告资源位置的第一个发布商组。 营销广告模块用于接收广告并将广告分类成包括第一广告类别的广告类别。 匹配引擎用于将第一个发布商组和/或第一个用户细分与第一个广告类别进行匹配。 匹配引擎还用于排名广告，并将第一个广告类别的第一个广告放在第一个广告资源位置。

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